Switch on the best in you....Nescafe....on or off..our take..

1. N E S C A F E Bring out the best in you

7. Know Your Neighbors 4 TVCs- Episodic in nature Part 1 Featuring: Deepika Padukone and Purab Kohli Teaser followed up by complete advert Product: Nescafe Classic Tagline: Bring out the best in you TG: Coffee drinking youth Brand premise: liven up every moment in life; positions coffee as a conversation starter/stimulator Competitor: Bru and other beverage brands

8. 4 TVCs- Episodic in nature Part 2 Featuring: Deepika Padukone , Karan Johar and Purab Kohli Product: Nescafe Classic Tagline: One Nescafe Many coffee TG: Coffee drinking youth/café goers Brand Premise: One can do wonders with coffee and prepare café like coffee at home Competitors: Cafes/coffee lounges

9. My First Cup 2 TVCs Featuring: Deepika Padukone , Karan Johar , Vir Das and Purab Kohli Product: Nescafe My First Cup Tagline: Its time you started TG: Non Coffee drinkers/ occasional drinkers Brand Premise: Urging consumers to try coffee by positioning it as the preferred drink of urban India Competitor: primarily tea drinkers/ beverage consumers.

11. Our Take

17. Consumer response