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Pandia
Search
Central
Susanne and Per Koch
Oslo, Norway
NOLUG Feb 25 2008
www.pandia.com
The history of Pandia
Edderkoppen
• The Norwegian Minister of
  Education, Research and Church
  Affairs, Gudmund Hernes,
  establishes the magazine Schola in
  1993
• Per Koch becomes part of the
  editorial board and starts the
  column Edderkoppen (The Spider)
• Per also initiates a Web version of
  Schola
Schola closed down
         • Schola was closed down by
           Parliament in 1997
         • Per and Susanne decided to
           build a new web site on
           Internet Searching in 1998,
           partly based on the
           experience gained from
           Edderkoppen
Pandia established
December 1998
• Pandia is established as a all-in-one link
  collection for Internet search resources
• The name Pandia, after the Greek goddess
  of light and illumanation, was chosen as it
  was short and snappy and because the .com
  domain was available
•   Leonardo da Vinci’s Lady with an Ermine
Pandia expands
• 1998: All-in-one collection for search
  engines and directories
• 1999: Goalgetter Web Search tutorial
• 1999: Web Directory (ODP)
• 2000: Pandia Metasearch Engine
• 2000: Pandia People Search
• 2000: Pandia Radio Search
2001 - 2003
• 2001: Syntax Q-cards
• 2001: Pandia Search Engine Optimization
• 2001: Email newsletter
• 2001: Newsfinder
• 2002: Pandia Kids & Teens
• 2003: Search engine marketing tutorial
2004 - 2008
• 2005: Search Engine Detective, collection of
  search engine oriented sites and blogs
• 2005: Using Wordpress for search engine
  news blog
• 2006: Top 5 series
• 2006: Web Search Trends
• 2007: Search in Search - vertical search
Panda today
Pandia anno 2008
• 10,000 daily visitors
• 800,000 page views per month
• 3200 subscribers to web feed
• 9000 subscribers to the Pandia Post
  newsletter
• Approx 140,000 inbound links
Who are we?
• Susanne and Per have full daytime
  jobs.
 • Susanne is a learning technology
    adviser at the University of
    Oslo
 • Per is Director of Analysis and
    Strategic Development at the
    Research Council of Norway
Pandia’s corporate headquarters,
Oslo, Norway
How do we cope?
• It didn’t happen overnight
• Weekend sessions
• Continuous news surveillance
• Go to search engine marketing conferences
• Holiday sessions
Essential Pandia Pages
• Search Engine News
• All-in-one collection of search tools
• Collection of search oriented sites and
  resources
• Web search tutorial
• Search engine marketing tutorial
• Newsfinder

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Pandia Search Central

  • 1. Pandia Search Central Susanne and Per Koch Oslo, Norway NOLUG Feb 25 2008 www.pandia.com
  • 3. Edderkoppen • The Norwegian Minister of Education, Research and Church Affairs, Gudmund Hernes, establishes the magazine Schola in 1993 • Per Koch becomes part of the editorial board and starts the column Edderkoppen (The Spider) • Per also initiates a Web version of Schola
  • 4.
  • 5. Schola closed down • Schola was closed down by Parliament in 1997 • Per and Susanne decided to build a new web site on Internet Searching in 1998, partly based on the experience gained from Edderkoppen
  • 6. Pandia established December 1998 • Pandia is established as a all-in-one link collection for Internet search resources • The name Pandia, after the Greek goddess of light and illumanation, was chosen as it was short and snappy and because the .com domain was available
  • 7. Leonardo da Vinci’s Lady with an Ermine
  • 8. Pandia expands • 1998: All-in-one collection for search engines and directories • 1999: Goalgetter Web Search tutorial • 1999: Web Directory (ODP) • 2000: Pandia Metasearch Engine • 2000: Pandia People Search • 2000: Pandia Radio Search
  • 9. 2001 - 2003 • 2001: Syntax Q-cards • 2001: Pandia Search Engine Optimization • 2001: Email newsletter • 2001: Newsfinder • 2002: Pandia Kids & Teens • 2003: Search engine marketing tutorial
  • 10. 2004 - 2008 • 2005: Search Engine Detective, collection of search engine oriented sites and blogs • 2005: Using Wordpress for search engine news blog • 2006: Top 5 series • 2006: Web Search Trends • 2007: Search in Search - vertical search
  • 12. Pandia anno 2008 • 10,000 daily visitors • 800,000 page views per month • 3200 subscribers to web feed • 9000 subscribers to the Pandia Post newsletter • Approx 140,000 inbound links
  • 13. Who are we? • Susanne and Per have full daytime jobs. • Susanne is a learning technology adviser at the University of Oslo • Per is Director of Analysis and Strategic Development at the Research Council of Norway
  • 15. How do we cope? • It didn’t happen overnight • Weekend sessions • Continuous news surveillance • Go to search engine marketing conferences • Holiday sessions
  • 16. Essential Pandia Pages • Search Engine News • All-in-one collection of search tools • Collection of search oriented sites and resources • Web search tutorial • Search engine marketing tutorial • Newsfinder