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Business Partner Presentation ,[object Object],MobiWeb®,[object Object],July, 2010,[object Object]
Agenda,[object Object],MobiWeb®,[object Object],[object Object]
Market Opportunity
The Problem we Solve
Offerings Available
Benefit of Offerings
Competitive Differentiation
The Results of what we do
Company Overhead & Costs
Revenue Expectations
Requirements from Lavidge,[object Object]
Who is MobiWeb®?,[object Object],MobiWeb®,[object Object],A Mobile Marketing Company…,[object Object],that partners with organizations & individuals who are challenged withengagingtheir audience in aninteractivemanner through mobile devices.,[object Object]
What We Do,[object Object],Create Interactive Mobile Directories…,[object Object],together with…,[object Object],Custom  ‘Made for Mobile’ Interactive Websites ,[object Object],that help businesses…,[object Object],    a) Get found faster and connect to audiences quicker,[object Object],b) Engage users with an easy to read, easy to navigate platform,[object Object],c) Create revenue via mobile advertising & mobile commerce,[object Object],d) Create a positive brand experience on the mobile internet,[object Object],www.mobiweb.mobi,[object Object]
Who We Do It For,[object Object],Challenged with…,[object Object],[object Object]
Users having difficulty accessing, reading, or navigating a ‘primary’ website from a web-enabled cell phone.
Reaching majority of web-enabled cell phones through a mobile website and/or ad/promotionalcampaign
Mobile site being noticed by right audience at right time
Costly mobile marketing initiatives that aren’t meeting promised results of attracting & engaging mobile internet users worldwide
Long wait times to launch ‘short-term’ mobile ad/promotional campaigns
Mobile users unable to reach a representative easily
Mobile users unable to access surveys & provide feedback
Driving revenue with mobile commerce solutions
Accessing mobile marketing expertise that can design & execute a proven ‘user-friendly’ mobile experienceBusinesses,[object Object],Individuals,[object Object]
Current Target Market,[object Object],MobiWeb®,[object Object],[object Object]
Entertainers - solo artist, actor/actress, bands, groups
 Sport Celebrities
 Personal Promotions
High-Profile Personalities
Solo Entrepreneurs
Charitable Organizations
Professional Organizations,[object Object]
The Market Opportunity,[object Object],MobiWeb®,[object Object],Mobile Web access will surpasstraditional PC access by… 2013,[object Object],Gartner Research 2010 ,[object Object]
What Google is Saying About the Mobile Web,[object Object],“…people are moving to data-friendly mobile devices very quickly, withsearch traffic growing quite a bit faster than on PCs,[object Object],Google CEO Eric Schmidt,[object Object],January 22nd, 2010 ,[object Object],"We think there is the potential to actually make this Mobile Web better than the PC Web.” ,[object Object],Jonathan Rosenberg,[object Object],                                   SVP, Google Product Management,[object Object],January 22nd, 2010,[object Object],.,[object Object]
Mobile Matures as a Marketing Medium,[object Object]
MobiWeb®,[object Object],The Reality,[object Object],With110 Billion websites worldwide…,[object Object],less than 1% can be easily read and navigated on a cell phone screen ,[object Object],Quantcast 2010,[object Object]
MobiWeb®,[object Object],Impact on End-Users,[object Object],[object Object]
75% cite low load times
51% complain site content is incorrectly sized for the device screen
80% would turn to the mobile Internet more often if it offered an experience as fast and reliable as a PCSurvey by Telecom 2009,[object Object]
What’s the Problem?,[object Object],Mobile phones can’t handle all data from standard websites ,[object Object],[object Object]
Data-intensive websites take a long time to download,[object Object]
MobiWeb®,[object Object],The Problem We Solve,[object Object],Mobile Website ‘Engagement’ Failure,[object Object]
The Solution,[object Object],A ‘Made for Mobile’ Marketing Package,[object Object],that engages your audience with the ability to…,[object Object],[object Object]
 Access
 Navigate
 Find   Relevant Information onLarger Screen Web-Enabled Phones,[object Object]
The Mobile Marketing Package,[object Object],MobiWeb® ,[object Object],To Attract, Engage, & Retain,[object Object],MobiDirectory®,[object Object],To Get Found,[object Object],Positive Experience,[object Object],With Company Brand ,[object Object],Competitive ,[object Object],Advantage ,[object Object]
MobiDirectory®,[object Object],To Get Found,[object Object],[object Object]
 Easy connect from MobiWeb® toMobiWeb®,[object Object]
MobiDirectory®,[object Object],To Get Found,[object Object],www.MobiDirectory.net,[object Object],To Search:,[object Object],[object Object]
 Scroll down alpha order or  search by category,[object Object],Click eyeglass for Google, Yahoo & general searches (sites may not be mobile friendly),[object Object]
4 ‘Get Found’ Mobile  Marketing Options,[object Object], Basic Listing,[object Object],Sandy Kosloff,[object Object],ICI Enterprises. LLC,[object Object],7047 E. Greenway Pkwy ,[object Object],Scottsdale, AZ 85255,[object Object],www.mobiweb.mobi,[object Object],www.mobiweb.mobi/blog,[object Object],602.820.1300,[object Object],Option 1,[object Object],‘Personal’  Mobile Website ,[object Object],Option 2,[object Object], Option 3,[object Object],Semi-Custom ‘Business’ Mobile Website ,[object Object], Option 4,[object Object],Custom ‘Business’ Mobile Website ,[object Object]
Option 1:  Basic MobiDirectory® Listing,[object Object],Go to MobiDirectory.net,[object Object],Sign-up from cell phone,[object Object],Sign-up by Cell,[object Object],You’re listed,[object Object],Sandy Kosloff,[object Object],ICI Enterprises. LLC,[object Object],7047 E. Greenway Pkwy ,[object Object],Scottsdale, AZ 85255,[object Object],www.mobiweb.mobi,[object Object],       602.820.1300,[object Object],Users click for ,[object Object],Quick Connect,[object Object]
Option 2:  Personal MobiWeb®,[object Object],   Personal ,[object Object],Four Tabs/Pages ,[object Object],[object Object]
 Add a Blog tab  ( no additional charge),[object Object],Add a Customer Survey Tab,[object Object],( extra charge),[object Object]
Option 3:  Semi-Custom MobiWeb® ,[object Object],  Business,[object Object],Three Tabs/Pages ,[object Object],[object Object]
 Add a Blog tab  ( no additional charge),[object Object],Add a Customer Survey Tab,[object Object],( extra charge),[object Object]
Option 4:  Custom MobiWeb®,[object Object],   Business,[object Object],Multiple Tabs/Pages ,[object Object]
 Add Custom Features & Multiple Pages,[object Object],MobiWeb®Main Page,[object Object],Second Page,[object Object],Third Page & More…,[object Object],Additional pricing for special applications ( i.e. database integration, mobile commerce, reservations),[object Object]
Site Owner Features: ‘Custom’,[object Object],MobiWeb®,[object Object],Competitive Differentiator,[object Object],Click Here for Drop Down Menu to access:,[object Object],[object Object]
 Site Analytics
 Address Book
 Voice Reader,[object Object]
Colleagues
Friends
Family
Social Networks ,[object Object]
  Anyone who signs up for a MobiWeb®Siteautomatically,[object Object],receives a ‘Basic MobiDirectory® Listing’,[object Object],Sandy Kosloff,[object Object],ICI Enterprises. LLC,[object Object],7047 E. Greenway Pkwy ,[object Object],Scottsdale, AZ 85255,[object Object],www.mobiweb.mobi,[object Object],602.820.1300,[object Object],MobiWeb®,[object Object],The MobiWeb®icon,[object Object],will appear under listing for a ‘quick connect’ to your MobiWeb® site,[object Object]
Mobile Marketing ‘Package’ Pricing,[object Object],Business,[object Object],Semi-Custom,[object Object],Business,[object Object],Custom,[object Object],Basic Listing,[object Object],Personal,[object Object],American Red Cross National Headquarters2025 E Street, NWWashington, DC 20006Phone: (202) 303 5000,[object Object],Fax: (202) 303 5431www.redcross.org,[object Object],support@redcross.org,[object Object], $99 yearly; includes 1 yr. hosting; set-up and design fee included; personal photo; includes  acceptance of sponsor ads/banners; add/edit content via cell phone; four tabs max; limited content; 12 changes per yr,[object Object],$995 per tab; includes 1 yr hosting with acceptance of sponsor ads/banners; unlimited pages & content; custom look; 12 changes,[object Object], per yr,[object Object],$399 yearly; includes 1 yr hosting with acceptance of sponsor ads/banners; four tabs max; includes photo; 12 content changes per yr ,[object Object],FREE; basic listing with simple contact info; listing automatically included with Personal, Semi-Custom & Custom sites,[object Object]
Mobile Marketing is a set of practices that enables organizations to communicate and engagewith their audience in an interactive and relevant manner through any mobile device or network,[object Object],Mobile Marketing Definition,[object Object],Mobile Marketing Association,[object Object],Nov. 2009,[object Object]
MobiWeb® Marketing Benefits,[object Object],MobiWeb®,[object Object],[object Object]
 Mobile Advertising

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MobiWeb Presentation

Notes de l'éditeur

  1. mobile web content makes it tricky for traditional search engines to ply their trade. "Algorithms on the desktop web fall apart on the mobile web,Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/02/02/urnidgns002570F3005978D8002576BE00628461.DTL#ixzz0eUTFuW2V
  2. Simple data entryConsistent & easy navigation to web contentCan be used on most web-enabled phones
  3. $995 per page
  4. MobiDirectory® Basic Listing- Free. Sign-up via cell phone.  Upgrade listing to Semi-custom or Custom and MobiWeb® logo appears next to the listing.  Click link.  MobiWeb®  Semi-Custom (Two panel-For Personal pers. photo) – Free. Sign-up & add/edit content via cell phone/pc.   (Inc. Hosting w/full service as long as customer acknowledges/accepts sponsor ads will rotate on the bottom).   MobiWeb®  Semi-Custom (Two panel-For Business co. logo) - $399.00 Sign-up & add/edit content by cell phone/pc. (Inc. Hosting w/full service 1 yr.). $199.00 each additional yr. MobiWeb®   Custom- $995.00 per panel except special applications, i.e., reservations systems.  * We’ll get more aggressive on pricing once we measure/understand costs. (Inc. One yr. Hosting w/full service and one upload/change per quarter and rotating ad on all personal & business )  Hosting each additional year- $995.00 inc. one upload/change per quarter .
  5. Advertising can be delivered in many ways: • Opt-in schemes to send ads via text or multimedia message • Display space on websites accessed by mobile users • Search-based ads (similar to PC search ads), that appear next to search results Understanding the Mobile Ecosystem • Ads that are built into or served into games or other online applications like TV program guides • Ads that accompany downloaded or streaming video, or mobile TV broadcasts
  6. Value for customers. MobiWeb®- NOT JUST AN APP!  for marketing and promoting over web enabled cell phones; products, services, people, promotions, multiple locations, conferences, special events/appearances, Executives(great human resource tool), Entertainers. Increase sales, improve customer service ,  reps can send/ store on his/her web enabled phone, build trust & creditability before/after the sale or service, include info about company,  credentials, photos, contact info with quick connect, video, music, special offers/coupons, events, mobile commerce, survey customers and more!  USE WITH YOUR EXISTING ADVERTISING!   Nancy?  Is Your Company & Advertising “MobiWeb® Friendly” ? 
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