4. bestmediapractices.com
“Given the social nature of
ministry, I believe people in
ministry are hard pressed to
keep ignoring Social Media
any further.
It provides a necessary
touch point into people’s
lives.”

5. Social
Media is
changing
the way
we do
church

6. 4 Common Myths
1. I have to be on every
social media outlet
 Go where your audience is
 Focus on a few key outlets

7. 4 Common Myths
1. Set it and forget it
 Give people a reason to
come back to your site
everyday
 Always have new content
 Integrate your various
online media

8. 4 Common Myths
1. If there not talking
about me, I don’t need to
be there
 Listen to what people are
saying
 Engage people in
conversation
 Meet people’s felt needs

9. 4 Common Myths
1. Social Media is only for
broadcasting my message
 Ask Questions
 Respond to comments
 Engage people in
conversations

10. The Bottom Line
1. Social Media can help us
be the church more
efficiently and effectively.
3. It is a powerful tool for
building relationships,
Sharing information,
and meeting needs.

11. What we do
 Continue to Expand
God’s Ministry
 Love God
 Love People
 Make Disciples
 Everyday Church for
Everyday People

12. What we do
 Community
 1 Corinthians 12:12
 Evangelism
 1 Corinthians 9:19-23

13. What we do
 Post Announcements
 Ask Questions
 Visitor Follow-up
 Host Events
 Post Prayer Requests
 Share Resources
 Promote Activities
 Counseling
 Birthdays & Anniversaries
 Notes of encouragement

14. The Tools
 Many Different Social Networking
Tools
 Facebook
 Twitter
 YouTube
 LinkedIn
 Google +
 Pinterest
 FourSquare
 Flickr
 And many more…

15. LinkedIn
 Professional Network
 Connect with people based on
their experience and field of work
 Join Interest Groups
 Post Questions & Participate in
Discussions
 Widely Used as a Recruiting & HR
Tool

16. Twitter
There are over
465 Million Twitter
Accounts
Twitter’s active user base
generates 175 Million
tweets per day

17. Twitter
 Use 140 Characters to share your
message
“Tweet”
 Retweet messages by others to share
news and information
 @ symbol refers to accounts on
twitter.
 @sarahkuglin
@mcea1
@moser_mike

18. Twitter
 Send and receive messages that are
not public.
 Use Hash Tags to create topics that
are searchable for interests,
discussions, events, etc.
#mnchristianconvention
 Favorite a Tweet, Create Lists, Post
Images and Photos

20. Facebook
93% of US Adult
Internet Users are on
Facebook
40% of Facebook’s user
base is age 35+

21. Facebook
 850 Million Active Users on
Facebook
 Fastest growing demographic is age 55 and older
 Average of 20 minutes spent on Facebook per visit
 2.7 Billion Likes every day
 37 Million Branded “Pages” on
Facebook
 2.6 Million Minnesotan’s on
Facebook

22. Facebook
 Personal Profiles , Pages and
Groups
 Pages are for Businesses and Organizations
 Anyone with a Personal Profile can
create a Page
 People “Like” your Page to see
updates from you
 Fans can interact – comments,
add photos, etc.

23. Facebook
 Commenting may be turned off, but
it’s not suggested
 When an Administrator posts on
the wall, it can or cannot show
their personal profile.
 Only page Admins can see fans or
Likes of the page.

24. Facebook
 Administrators can be removed at
any time.
 Option to allow followers to post
comments, photos and videos on
the wall or tag your business in
their photos.
 Profanity can be blocked. People
can be reported and banned from
your Page.

25. Facebook
 Information, photos and videos
 Links to your website to increase
traffic and awareness
 Branding and Apps for Interaction
 Change your Facebook URL
 www.facebook.com/MyCornerstoneConnection
 Facebook Targeted Ads

26. Facebook
 Send Private Messages
 Facebook Insights: Track your
Facebook comments, fans,
interactions and more.
 Set your Facebook account to
automatically update Twitter or
vice versa.
 Integrate Social Media into your
website