This slideshow provides business owners with some fundamentals of marketing, and is a great refresher for those who are already into marketing.

1. Your Marketing Game plan
Part 1
Karyne Ang
Personal Strategist and Performance Coach
GAMEPLAN Coaching Services

2. Clarify, Focus and Achieve
positive outcomes
•Leadership
•Communication
•Performance Development
•Coaching
•Facilitating
•Training
•Webinars
•Live Talks
GAMEPLAN | Coaching Services

3. Our roles today
My role Your role
• Introduce marketing concepts and • Intention: Decide what you want to
frameworks get out of this webinar with
• Introduce innovative marketing regards to innovative ideas in
ideas to help you succeed shoestring marketing
• As a Catalyst to help you make • Take notes and Act on it
shifts and implement new • Be accountable for your results
strategies • Let me know how you went

4. What we’ll cover
• Part 1: Marketing 101: Marketing terminology to help get you started
with communicating with your suppliers
• WIIFM : always about the customer
• Part 2: 15 shoestring marketing ideas – how many new ones can you start
implementing today?

5. Marketing 101

6. Why do we want to market?

7. Focus evolution of the profit drivers
Production Products Selling Marketing

8. Marketing today
Relationship marketing Customer
Business to business marketing focussed
Social marketing

9. Some basic jargon: Marketing Lingo and mix
4Ps = product, price, promotions, place Solutions Information Value Access
Target market = your customers 5th – 7th P
Process
Competitors
Positioning vs Perception Physical Evidence
USP People
Market research

10. Yeah, right!
We still don’t know
which way to go.

11. The problem is .....
• It’s too hard • It’s just not familiar yet
• I am not a good marketeer • Learn or outsource it
• I’ve no time • Self mastery or delegation
• I’ve run out of ideas • Network, power of observation
• It’s too expensive • Stay tuned for the next few slides

12. What we’ve covered so far
• Marketing 101: Marketing terminology to help get you started with
communicating with your suppliers
• WIIFM : always about the customer
• 15 shoestring marketing ideas – how many new ones can you start
implementing today?

13. Marketing serves to achieve business objectives
“This may seem simple,
but you need to give customers what they want,
not what you think they want.
And, if you do this,
people will keep coming back.”
John Ilhan (Crazy John’s)

14. Effective marketing
• Imagine .... a special MP that tunes
into this radio station WIIFM
WIIFM
through targeted strategies.
We will not be covering marketing planning and marketing
strategy in this webinar.

15. Marketing plans
• Purpose and Mission
• Situational Analysis
• Marketing Strategy and
Objectives
• Tactical Programs
• Budgets, Performance Analysis
and Implementation
• Additional Consideration

16. Strategic marketing
New Existing New market,
market, New New product
Determine
product your focus,
PRODUCT
determine
Existing market, New market, your
Existing product Existing product strategies
and
Existing
outcomes.
New
MARKET
Source: Ansoff Growth matrix

17. Ansoff’s matrix for marketing strategies
New Product Diversification
Development New market, new product
Existing market, new
product
PRODUCT
Market Market
penetration development
Existing market, existing New market, existing product
product
Existing New
MARKET

18. • Market penetration
• Market development
• Product development
• Diversification

19. WIIFM
WIIFM

20. What we’ve covered so far
• Part 1 = Marketing 101: Marketing terminology to help get you started
with communicating with your suppliers
• WIIFM : always about the customer
• Part 2 = 15 shoestring marketing ideas – how many new ones can you start
implementing today?

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22. Summer 09 / 2010 launch
Adventure coaching
Bring your strategies to life!
The cutting-edge way to develop and challenge yourself
in performing at your ultimate best at all times. Have
fun, get an adrenalin rush whilst benefitting from:
• Leadership
• Self mastery & Mindset management
• Understand purpose and values
• Strategy
• Confidence
• Courage, patience, trust, determination ....
• Long lasting, memorable lessons

23. Invitation to all webinar attendees
• Contact Karyne Ang of Gameplan Coaching Services to
get a complimentary diagnostics phone session on
where you are in your life, work or business.
• We can help you explore, clarify, focus and set goals to
help you get there.
• Confidential, judgement free zone

24. Find Karyne Ang at:
• Free Breakfast Talks: B2bnetworking, Sydney
• Superchicks @Meetup.com
• Adventure workshops & sessions
• Twitter: @gameplancoach
• Facebook
• LinkedIn
• www.gameplancoaching.com

25. Thank you!
Email: karyne@gameplancoaching.com
Website: www.gameplancoaching.com
Tel: +61 (0) 422 475 225
P.O. Box 6317, North Ryde, 2113 NSW, Australia

26. This slide show
presentation is
now available as
a DVD/MP3
(slideshow as
presented in this
webinar) or MP3
(audio only)
recording.