1. Inside Google Analytics Chris Kenworthy Google Analytics Certified Professional chris@mediagroup1.com | @skyhawk133

3. Reporting Squirrel

4. Analysis Ninja

5. define: Web Analytics

6. Web analytics is the measurement , collection , analysis and reporting of internet data for purposes of understanding and optimizing web usage.

7. Then & Now

10. Hits Pageviews Bandwidth Visits Hosts Browsers Referrers

11. Visits Unique Visitors Page Views New vs. Returning Languages Average Pageviews Time on Site Bounce Rate Loyalty Receny Length of Visit Depth of Visit Direct Traffic Search Traffic Referring Sites Keywords Campaigns Top Landing Pages Top Exit Pages Site Overlay AdSense E-Commerce Event Tracking Advanced Segmentation Goals

12. Options

16. The Right Focus

17. Customer Centric

18. Solve Business Questions

19. Is it worth it to invest time in social media?

20. Is our brand recognition increasing?

21. How can we improve conversions 10% in 6 months?

22. What does it cost to earn $1 from our web site?

23. Where should we focus our SEO resources?

24. “ Web Analytics An Hour A Day” – Avinash Kaushik

25. Getting Started

28. Dashboard

31. Visitors

38. Traffic Sources

43. Content

46. Goals

50. Ecommerce

52. Advanced Segmentation

54. Custom Reporting

56. Tips & Tricks

57. Google Analytics URL Builder ?utm_source=twitter&utm_medium=social&utm_campaign=aug13feature

58. Track Clicks as Goals onClick="javascript: pageTracker._trackPageview('/link/linkname');"

59. Filter Internal/External Visits

60. Share AdWords Cost Data

61. Segment. Segment. Segment.

62. Analysis Ninja

63. Questions? Chris Kenworthy Google Analytics Certified Professional chris@mediagroup1.com | @skyhawk133