Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you'll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line.
* What is SEO & SEM
* Organic vs. PPC
* Global Search
* Develop an SEM Strategy
* Keyword Research
* On-Site Optimization
* Off-Site Optimization
* Paid Search
* Measuring Success
By taking a holistic approach to search marketing, not only will you increase traffic to your web site, but you'll improve the overall user experience. Come find out how to develop (and implement) an effective search optimization strategy at our July 1, 2009 session!
8. Search engine optimization
(SEO) is the process of
improving the volume or quality of
traffic to a web site from search
engines via "natural" ("organic" or
"algorithmic") search results.
* Wikipedia
11. The term "Search Engine Marketing" was
proposed by Danny Sullivan in 2001 to
cover the spectrum of activities involved in
performing SEO, managing paid
listings at the search engines,
submitting sites to directories,
and developing online marketing
strategies.
* Wikipedia
20. Keyword Density
Domain Name URL nofollow
Outbound Links Freshness
H1 Internal Links
Title Domain Age
Alt Text
Load Time
Brand
Description
Bounce Rate
TrustRank
Anchor Text
56. Keyword Density
Domain Name URL nofollow
Outbound Links Freshness
H1 Internal Links
Title Domain Age
Alt Text
Load Time
Brand
Description
Bounce Rate
TrustRank
Anchor Text
71. Keyword Density
Domain Name URL nofollow
Outbound Links Freshness
H1 Internal Links
Title Domain Age
Alt Text
Load Time
Brand
Description
Bounce Rate
TrustRank
Anchor Text
104. July 9: ABQ Web Geeks – Meet
usability specialist and
interaction designer
Whitney Hess!
Thursday, 6PM @ Kelly’s Pub
105. July 15: Fast paced, fun
presentations. 20 Slides – 15
Seconds Per Slide
Mick Thompson - @ignitenm
Aug 5: Battle of Development
Frameworks & Libraries
Mark Casias - @teampoop
Aug 15: Google Analytics +
Google AdWords
Chris Kenworthy - @skyhawk133