This document provides an overview and agenda for a presentation on global internet trends and Turkey's role in the digital world. It introduces comScore, an internet analytics company, and discusses key metrics like online population growth, engagement, and category usage globally and in various countries including Turkey. Some of the main points are that internet populations are shifting away from North America, online time in Turkey exceeds countries like the US, and Turkey has high penetration of categories like search and news/information compared to other developing markets.
State of the Internet in Turkey and Global Online Trends
1. State of the Internet: Global Perspectives &
the Role of Turkey in the Digital World
Google Day - Istanbul, Turkey
Jack Flanagan, EVP, comScore, Inc.
November 17, 2009