Danny Booth Motorsports Marketing Presentation

1. 2010 – 2011 Marketing Presentation
Proud Supporter Of All Americans Working and Serving Overseas
Danny Booth Motorsports, Inc.
Danny Booth - Team Owner - Paris, TX
908.517.9300 mobile - Email: danny4b@gmail.com - www.dannyboothmotorsports.com

2. Highly motivated and competitive Dirt Modified racing organization.
Table Of Contents
Page 3 Introduction Letter
Page 4 Our Mission
Page 5-9 Danny Booth Motorsports History and Future
Page 10-13 The USMTS Series Information and Demographics
Page 14 2010-2011 USMTS/Danny Booth Race Schedule
Page 15 What To Expect From Danny Booth Motorsports
Page 16 Promoting With Danny Booth Motorsports
Page 17 Danny Booth Facebook Fan Demographics
Page 18-19 Sponsor Logo Placement Areas On Race Equipment
Page 20-21 Investments & Benefits For Sponsors
Page 22 Research Info and Contacts
dannyboothmotorsports.com
dannyboothmotorsports.com
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3. Thank you for taking the time to review our 2010-2011 Marketing Presentation.
The following pages will outline our mission at Danny Booth Motorsports, and how that
mission includes building strong relationships with our marketing partners. You will learn
about our team, and what we have to offer as well as an introduction of the USMTS
Series.
In today's competitive business environment it is essential for a company to look for
more than just exposure when investing precious marketing dollars. This exposure must
be measurable and create a return on your investment, which is why we would like you
to review this opportunity with our team.
We believe in going the extra mile for our marketing partners, much more than the
signage on the race car. We offer a complete marketing and PR activation program. In
this presentation you will see how we make a constant effort to get directly to the fans;
this in effect promoting our marketing partners every step of the way.
We have various options for you to partner with our team, and we hope that you will join
us and enjoy the rewards of fresh, All-American, family oriented, positive exposure and
promotions offered with Danny Booth Motorsports.
You are welcome to be our guest at any race event, or we can come to you! We want
you to share the excitement of our 2010 racing comeback and our first full season of
competition in the 2011 USMTS series!
Please feel free to contact me at any time.
Best Regards,
Danny
Danny Booth – Team Owner/Driver
908.517.9300 mobile - Email: danny4b@gmail.com
Web - dannyboothmotorsports.com
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4. Our Mission
Our mission at Danny Booth Motorsports is to build a strong and competitive
team with winning drivers, championship caliber equipment, dedicated
people and positive attitude. This is the foundation for years to come.
We are committed to treating our marketing partners as part of our team;
and will work together with these companies in an effort to build long-term
successful partnerships.
It is also our goal to be available at all times for the fans, support our troops
and all Americans working and serving overseas. To promote and represent
our team and marketing partners with the utmost professionalism - on and
off track.
We are looking for marketing partners who also believe in this mission and
want to share in this purpose.
dannyboothmotorsports.com
dannyboothmotorsports.com
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5. Team Owner: Danny Booth
As a team owner, Danny brings his
experience in racing as well as his experience
as a successful businessman and project
manager. Danny runs his team as a business;
with top people, equipment and strong
leadership.
Danny has carefully planned his race
program and he is known for setting high
goals and accomplishing them. He makes the
most of everything he does! He still believes
in the American dream and he is making his
dream happen with hard work, and
determination.
Danny is focused on building a complete race
program for the long term and is looking to
bring on marketing partners that will grow
with the team, in an effort to create a
combined brand awareness and
fan/consumer loyalty.
He is a natural at marketing and promotion,
and plans to utilize business to business
relationships in an effort to build successful
programs for his sponsors. Giving them a
return on their investment and much more!
dannyboothmotorsports.com
dannyboothmotorsports.com
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6. Danny’s Racing History & Experience
Danny is no stranger to the
marketing side of motorsports.
He has successfully managed,
and promoted sponsorship
programs in the past with his
race teams.
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7. Danny Booth Racing Stats
and Accomplishments By Year
1998 - Paris Motor Speedway (Bombers division)
1999 - Upgraded to the modified (worked with a track veteran
to learn set ups, started improving and had several top 5’s. Was
a big learning year at local dirt track in Paris, TX)
2000 – Worked hard to get more competitive and started racing
as a driver for a team owner in a newer modified chassis. Won
first race @ Superbowl Speedway at Greenville, TX in a highly
competitive event filled with veteran drivers and teams.
2001 – Became a modified a team owner. Raced all around the
state at Texas at dirt tracks in a ‘best of the best’ type tour.
Finished 12th overall in the tour. End of 2001 season continued
in the modified (rebuilt and redesigned the entire back end of
the car during the off season) Right out the box the car was a
winner. Garnered multiple wins at several tracks, mainly
Greenville and Paris, won a feature at Royal City Speedway.
2002 - Raced at Paris TX and other regional dirt tracks in the
modified working with the new rear suspension set up that was
innovative the in the modified division. Multiple wins at several
tracks, mainly Greenville and Paris, Won the all the “Super
Saturday $1000 to Win” race events at Paris Motor Speedway in
the modified. Dominated at every race all season.
2003 - Was offered a dirt late model ride at Paris, TX and was
driving in both the modified and late model division every
Saturday night. Winning regularly in both divisions in the first
two months of the season. On April 26th 2003 flipped at Paris in
the modified a suffered and severe concussion, broken ribs,
broken shoulder and other injuries. The modified car was
totaled. Recuperated for about two months. Came back to race
the late model at Paris, TX and won first night back and
dominated with several late model wins for the remaining races
left on the schedule.
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8. Racing Stats and Accomplishments
By Year (cont.)
2004 – Purchased a used modified race car. Took most of
2004 to rebuild the car. Continued as a driver in the late
model ride, and also started driving a stock car for the
same team owner at Paris, TX. Continued to dominate in
the late model. Also won the first 5 stock car races
entered. Was the dominating force at Paris Motor
Speedway in both the late model and stock car division,
brought modified back out late in the season, and
finished 2nd right off the trailer. Raced the remaining
season in three divisions, and continued with top three
finishes in the modified. Won the Paris Motor Speedway
Points Championship for the Late Model Division for
2004.
2005 - Started the year fresh racing own modified as well
as driving the late model and stock car for team owner at
Paris Motor Speedway. Won numerous features in all
three divisions. The track cut the late model division
about ¾ into the season. Raced the remaining season to
earn both the modified and the late model division point’s
championships.
2006 – 2009 Took a leave of absence from racing and
went to Iraq to work.
2010 – Making a comeback into dirt modified racing with
own team. Plans to run in the USTMS series.
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9. FOR IMMEDIATE RELEASE: MAY 10, 2010
FOR IMMEDIATE RELEASE: MAY 10, 2010
Contact:
Contact: Adam Ross
Adam Ross
Media Specialist
Media Specialist
Drive-In Web Design and Marketing
Drive-In Web Design and Marketing
519-212-8632
519-212-8632
adamrossenterprises@gmail.com
adamrossenterprises@gmail.com
Booth revved up for high-speed homecoming
Booth revved up for high-speed homecoming
Military contractor returns from Iraq to chase his dream
Military contractor returns from Iraq to chase his dream
PARIS, TEXAS, May 8, 2010 -- Danny Booth returned from Iraq to live his American dream this week some
PARIS, TEXAS, May 8, 2010 Danny Booth returned from Iraq to live his American dream this week some
five years after leaving to work as a military contractor.
five years after leaving to work as a military contractor.
The Paris, Texas, native left his passions behind when he relocated to Baghdad to serve his country. He
The Paris, Texas, native left his passions behind when he relocated to Baghdad to serve his country. He
hopes it won’t take long to return to his beloved lifestyle that includes airplanes, motorcycles, and most
hopes it won’t take long to return to his beloved lifestyle that includes airplanes, motorcycles, and most
importantly race cars. Booth’s first goal is to rejuvenate the racing career he left behind in 2005.
importantly race cars. Booth’s first goal is to rejuvenate the racing career he left behind in 2005.
“I witnessed how much Americans sacrifice leaving their homes to serve their country,” says Booth. “I
“I witnessed how much Americans sacrifice leaving their homes to serve their country,” says Booth. “I
want to use my race team to honor Americans working overseas. II have thought about racing every day
want to use my race team to honor Americans working overseas. have thought about racing every day
since II left Texas. II knew II wouldn’t be truly happy until II could get back into racing.”
since left Texas. knew wouldn’t be truly happy until could get back into racing.”
Booth will compete in his dirt modified race car at Paris Speedway near his home and in the United States
Booth will compete in his dirt modified race car at Paris Speedway near his home and in the United States
Modified Touring Series (USMTS). His goals are clear. Booth believes through his race team he can
Modified Touring Series (USMTS). His goals are clear. Booth believes through his race team he can
promote pride in the American military while sharing his experiences with people across the country. He
promote pride in the American military while sharing his experiences with people across the country. He
also believes he can convince young people they can serve their country, and they can still realize their
also believes he can convince young people they can serve their country, and they can still realize their
dreams.
dreams.
“I decided that when II returned to racing II want to do it as a business. II enjoy meeting new people, and
“I decided that when returned to racing want to do it as a business. enjoy meeting new people, and
racing will give me the opportunity to travel the country and see places that I’ve never seen.”
racing will give me the opportunity to travel the country and see places that I’ve never seen.”
While working in Iraq the contractor known as Maverick to his friends lived mostly in isolation.
While working in Iraq the contractor known as Maverick to his friends lived mostly in isolation.
“It’s amazing what you miss after spending time over there,” says Booth. “I’ve waited for home-cooked
“It’s amazing what you miss after spending time over there,” says Booth. “I’ve waited for home-cooked
food, paved roads, and normal television for a long time. II want to get back into the mainstream and see
food, paved roads, and normal television for a long time. want to get back into the mainstream and see
some green grass again.”
some green grass again.”
Booth will spend the next few months racing locally at Paris Speedway in Texas. He plans to reacquaint
Booth will spend the next few months racing locally at Paris Speedway in Texas. He plans to reacquaint
himself with his race car and prepare for an aggressive 2011 schedule.
himself with his race car and prepare for an aggressive 2011 schedule.
“My biggest objective for 2010 is to get my feet wet again,” he says. “It’s been nearly five years since I’ve
“My biggest objective for 2010 is to get my feet wet again,” he says. “It’s been nearly five years since I’ve
raced, so II really want to take the car out and get familiar with it.”
raced, so really want to take the car out and get familiar with it.”
Booth expects it won’t take long to find his comfort zone. The support he has received from family and
Booth expects it won’t take long to find his comfort zone. The support he has received from family and
friends started long before his return from Iraq. The race cars are prepared for action, and there’s been a
friends started long before his return from Iraq. The race cars are prepared for action, and there’s been a
lot of confidence building via e-mail and Skype from those closest to him.
lot of confidence building via e-mail and Skype from those closest to him.
“It’s in my blood,” he says. “I live for good competition, and II love pushing myself and learning. II have a
“It’s in my blood,” he says. “I live for good competition, and love pushing myself and learning. have a
great opportunity to live my dream and inspire young people at the same time. My family supports me in
great opportunity to live my dream and inspire young people at the same time. My family supports me in
everything II do, and II have a great crew working with me on the cars. What could be better?”
everything do, and have a great crew working with me on the cars. What could be better?”
Booth’s story has generated interest across North America. Much of his first week back will be spent doing
Booth’s story has generated interest across North America. Much of his first week back will be spent doing
interviews with media outlets interested in his story. For an interview opportunity contact Adam Ross at
interviews with media outlets interested in his story. For an interview opportunity contact Adam Ross at
adamrossenterprises@gmail.com, or by phone at 519-212-8632.
adamrossenterprises@gmail.com, or by phone at 519-212-8632.
-- 30 --
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10. Introduction to USMTS Series
The United States Modified Touring Series (USMTS)
is the fastest growing and most popular Dirt
Modified touring series in the country. Attracting
some of the most talented and professional drivers
in America, the fan friendly format and exciting
show creates an enthusiastic and loyal fan base,
and the USMTS routinely competes in front of
capacity crowds.
With no less than 20,000 men and women
competing nationwide on any given weekend, the
Modified is by far the most popular and most
widely-used type of race car circling America’s dirt
tracks today. And when it comes to a touring series
that features the Best of the Best in Modified racing,
the USMTS has no equal.
Beginning its 12th season in 2010, the USMTS is the
ultimate playground for America’s hottest Modified
drivers, while the USMTS rulebook allows for close
competition and inclusion among local racers. More
than 800 different drivers from 23 States took part
in USMTS events in 2009 as the rugged road
warriors staged nearly 80 events at 45 unique
venues in 14 different States throughout America’s
heartland.
In 1998, Todd and Janet Staley acquired the
fledgling five-year-old United States Modified Series
(USMS) and began racing under the USMTS name in
1999. In the nine seasons since then, the USMTS
has doled out nearly $10 million in prize money to
more than 4,000 different drivers while traveling to
139 different venues in 15 States. NASCAR stars
such as Kenny Schrader and Kenny Wallace make
regular runs as competitors in the series.
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11. 11

12. USMTS Series will be followed
throughout the season by cameras
for a reality TV show titled "Dirt Knights”
- airing on the Versus Network
USMTS events are well promoted and draw thousands of
fans from major US cities and market areas.
The USMTS series includes local, regional as well as national
companies/sponsors who market with drivers, teams, and the tracks.
This offers a wide variety of opportunities for companies looking to
network with other businesses/sponsors – as well as B2B and Co-op
sales programs and promotions.
12

13. 13

14. Danny Booth Motorsports Tentative Racing Schedule & Markets
(Danny will be racing a limited schedule in the USMTS series starting in Sept. 2010 with approx. 2
races per month until the season comes to close; He plans on full 80 plus race event season in 2011)
DATE VENUE MARKETS
MAY 15, 2010 Paris Motor Speedway, Paris TX Dallas/Ft.Worth
SEP 1, 2010 Southern Iowa Speedway, Oskaloosa, IA
Remaining
2010
Schedule TBA
States on the USMTS Tour:
Texas, Iowa, Illinois, Indiana, Kansas,
Minnesota, Missouri, Nebraska, South
Dakota, North Dakota and Wisconsin
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15. What To Expect From Danny Booth Motorsports
Our marketing partners enjoy high profile exposure
in front of thousands of fans with our great looking
race car! Danny Booth Motorsports always shows
up to the track with top notch and pristine
equipment. You can always expect the best!
Danny Booth Motorsports team members are
always in uniform. You can be confident that we
will always present a professional team presence
for you and your company at all race events and
appearances. Danny is very popular with the fans
and well liked among his peers. You will find him to
be very personable, well spoken, outgoing and
friendly. As well as being a very serious competitor!
Danny Booth Motorsports welcomes our marketing
partners to be part of our team at race events. You
and your guests can be up close and personal with
our team and race car in the pit area, or join us in
victory lane when we win!
We also plan on utilizing our racing program to
show support for the US troops and all Americans
working and serving overseas. This is something
that Danny strongly believes in. He has experienced
this first hand the last 4 years as a construction
contactor in Iraq. We welcome the fans and
companies that wish to join us in showing support!
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16. Promoting With Danny Booth Motorsports
Merchandise and Handouts: We
will be introducing a full line of
official merchandise available at
events and online. We always offer
free collectable hero cards to the
fans. We include our marketing
partners on our merchandise and
hero cards and we can even create
promotional merchandise just for
you.
Online Promotions: We have strong internet
presence with our official website; We include
information and links to all our marketing
partners. We also have a full time webmaster that
makes sure that our site is always up to date, and
well promoted. Also our press releases, team
announcements and our special fan newsletter are
widely distributed. We have a PR, marketing and
media staff that insures the best exposure possible
for our partners, as well as continually building our
fan base through online social networks, such as
Facebook.
dannyboothmotorsports.com
dannyboothmotorsports.com
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17. Danny Booth Motorsports
Facebook Fan Page Stats and
Demographics
17

18. Associate Logo Areas
Primary Logo Areas
PRIMARY
18

19. dannyboothmotorsports.com
dannyboothmotorsports.com
19

20. Sponsorship Investments and Promotional Benefits
Primary and Major Associate Levels
2010 Primary Sponsorship Per Event: $1,000
- Logo displayed on primary areas (upper rear quarter panels and hood of race car)
- Web and media announcement
- Sponsor hats and banners displayed in pit area
2010 Major Associate Sponsorship Per Event: $500
- Logo displayed on major associate areas (lower rear quarter panels and nose of race car)
- Web and media announcement
- Sponsor hats and banners displayed in pit area
2010 Primary Sponsorship 5 Event Package: $4500
- Logo displayed on primary areas of race car
- Logo displayed on primary area on race transporter
- Web and media announcements/promos
- Sponsor hats and banners displayed in pit area
- One promotional car and driver appearance at sponsor’s location
2010 Major Associate Sponsorship 5 Event Package: $2000
- Logo displayed on major associate areas of race car
- Logo displayed on major associate areas on race transporter
- Web and media announcements/promos
- Sponsor hats and banners displayed in pit area
- One promotional car and driver appearance at sponsor’s location
2010 -2011 Primary Sponsorship 10 Event Package: $8000
- Logo displayed on primary areas of race car
- Logo displayed on primary area on race transporter
-Web and media announcements/promos
- Logos added to Hero Cards and Collectable Merchandise
- Sponsor hats and banners displayed in pit area
- Two promotional car and driver appearances at sponsor’s locations
- Logo on race team and driver uniforms in primary area
2010 -2011 Major Associate Sponsorship 10 Event Package: $4500
- Logo displayed on major associate areas of race car
- Logo displayed on major associate area on race transporter
- Web and media announcements/promos
- Logos added to Hero Cards and Collectable Merchandise
- Sponsor hats and banners displayed in pit area
- Two promotional car and driver appearances at sponsor’s locations
- Logo on race team and driver uniforms in major associate area
2011 Full Season Primary Sponsorship in the USMTS Series: $100,000
2011 Full Season Major Associate Sponsorship in the USMTS Series: $50,000
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21. Sponsorship Investments and Benefits Associate Levels
Product/Company Endorsements
- Minimum value for Associate Sponsorship - $250 and up
Benefits based on value.
- Varied placement on associate areas on race car, transporter and uniforms
(approx. decal/placement area sizes negotiable and based on value or
sponsorship type and availability)
Product Endorsements- Sponsor will provide free products to Danny Booth and
the team based on needs for a race season. Value of $250 or more.
- Product/company endorsement programs, are all negotiable based on value of
product and compensation to driver/team.
- All Associate and Product Sponsors will receive web, and media benefits. Team
will wear clothing/hats bearing logo and use products and services as provided
to the team from sponsor.
One of Danny Booth Motorsports current marketing partners, SCS Graphics can
provide a primary or major associate sponsor coming on board with the team
graphics on the race car and transporter for no added cost. This is a huge
savings to the sponsor, since most race teams expect primary sponsors to cover
the costs of any graphics needed. You may supply your own decals if you choose.
Full season primary sponsors will have the opportunity to have the race car fully
wrapped in their logo and color scheme design!
21

22. Research Info and Contacts
Danny Booth Motorsports, Inc.
Danny Booth - Team Owner/Driver
1414 Margret St. Paris, TX 74560
903.517.9300 mobile
Email: danny4b@gmail.com
www.Dannyboothmotorsports.com
USMTS Series
Webster City, IA
www.usmts.com
USMTS Marketing/Sponsorship
Article:
February 10, 2010
Casey’s Sponsors USMTS National Tour
Chain brings customers closer to the action.
Annamarie Malfitana-Strawhand
Web, Marketing and Public Relations
980-329-9834 mobile 757-689-3171 main
Email: annamarie@driveinwebdesign.com
Marketing Presentation Designed By:
Drive-In Webdesign & Marketing, LLC
Web: www.driveinwebdesign.com “Have fun, win races and live a dream.”
– Danny Booth
dannyboothmotorsports.com
dannyboothmotorsports.com
©Copyright 2010 – Danny Booth Motorsports, Inc. 22