1. A non gouvernemental
MIS for vegetables in
Madagascar: the SIEL
Madagascar: the SIEL
Relevance a d issues o t e syste
e e a ce and ssues of the system
Aurélien Penche March, 29, 2010
2. Plan for the presentation
Problematic and methodology
gy
Description of SIEL, context and particularities
p , p
Diffusion strategy
Information reported and producers needs
Uses and limits of market information
providing, di
idi disparities b t
iti between producers
d
3. Problematic and methodology
What are the information needs of vegetable
producers?
Does SIEL answer properly to these needs ?
What must be improved?
Study based on 97 farmers surveys in 8
areas where work SIEL
5. Context and history of SIEL
2003 : Starting of the p g
g program « Support to the
pp
horticulture sector on the Highlands of Madagascar »
lead by the NGO FERT and a malagasy farmer
federation FIFATA
Capacity building (field technical advisers, horticultural
training center)
Support to farmer marketing groups
Had to face difficulties, did not work as well as expected
Display that farmers had to face information issues
2006 : Set up of a MIS to:
p
Bring more transpency in horticulture sector
Encourage producers to more reactivity in marketing
6. Localisation of SIEL activities
DIEGO-SUAREZ
Région Marché Relevé Diffusion
Analavory x x
Imerintsiatosika x x
Itasy Manazary x x
MAJUNGA Ampary x
Arivonimamo x
Environs
Alaotra-Mangoro x x
d’Ambatondrazaka
Analamanga Anosibe x
TAMATAVE (Antananarivo) Anosizato x
Antsirabe x
ANTANANARIVO
Betafo x x
Vakinankaratra
Alakamisy-Ambano x x
ANTSIRABE
Faratsiho x x
Amoron'Mania Ambositra x x
FIANARANTSOA Fianarantsoa x
Ambalavao x x
Haute Matsiatra
Ikalamavony x
Ambohimasoa x
Ihorombe Ihosy x x
TULEAR
Mananovy x
Anosy
Diffusion seule Ilakaka x
Relevé seul
Relevé et diffusion Atsimo-Andrefana Tulear x
7. Informations diffused
Products
Tomato (Olivetti, round) Carotte
Potato Oignon
Green bean
Quotations
PM Maximum price
Representing best and worst quality
pm Minimum price
Mod Modal Price Most frequent price, standard product
Volume exchanged
+ Few products on the market
++ Normal activity
+++ Lot of products on the market
8. Particularities of SIEL
Included in a global p g
g program for horticulture
sector, managed by a NGO (FERT) and a
farmer national federation (FIFATA)
Works thanks to field
W k th k t fi ld agents experienced i
t i d in
horticulture and local parteners (Government
agents, NGO…)
MIS close to the field: personnalized
p
Light and flexible system (10 000 €/year)
Technical support combined to information
bringing
10. A diffusion strategy based on
notice boards…
On weekly market
Enliven by the person in charge for SIEL localy
Cheap and easy to set up
11. … Which turned out not very suitable to
the situation
Many transactions take place outside the market
Many producers which don’t go to the weekly
market do not have access to the information
board
SIEL is unknown of many farmers in some areas
Education level is usually low in the countriside,
y ,
Peasants have difficulties to understand boards
12. The Radio : a promising media for
SIEL i the Highlands of Madagascar
in th Hi hl d f M d
Radio broadcasting exist and works well in 2 areas :
g
Knowledge of SIEL is noticeably increased (91%)
Comprehension is easier for farmers
Many local radios exist on the Highlands, they are
very popular
Make SIEL accessible to much more producers
Favorite broadcasting way for 72% of producers
Develop radio broadcasting is a priority for
SIEL future
14. Information needs of producers are
now identified…
Good knowledge of local and regional market
situation
Many different information sources
y
Lack of informations about consumption markets
Informations mostly given b t d
I f ti tl i by traders, which are not
hi h t
judged as reliable by producers
Strategical information, judged necessary by 66%
of producers
Important demand concerning
information about consumption markets.
15. … But not enough fullfield by SIEL
SIEL collect prices on :
p
10 production markets
Not very interresting for producers
Are not totally accurate
6 urban wholesale markets
Important ones are well reported (Antananarivo…)
Not enough coverage of big consumption markets
SIEL have to focus on consumption markets
information… but collect th
i f ti b t ll t these prices i more
i is
difficult and more expensive for the system
16. Uses and limits of market information
broadcasting, disparities between producers
b d i di ii b d
17. Market decisions constraints
High cost of transport
High marketing risks on new markets or with
new products
p
Negociation ability often limited for producers
(oligopsonistic situation, perishable products…)
Securing strategies : interlinked transactions,
local specialisation in a few products
Limits in using market information
18. Disparities between producers for use of
information
i f i
« Small » producers, (usualy small land owners):
Need to increase th value of th i vegetables
N dt i the l f their t bl
Need non agricultural incomes
Look for more lucrative market chanel (selling directly to
consummer, re-selling
consummer re selling products in a city )
city…)
Interested in a good marketing information
« Medium » Producers :
Vegetables are secondary production i their f
V bl d d i in h i farm
Focus on production activities
Maximum securing strategies
« Big » producers (often important land owners)
Financial capacity to invest and to take risks
Try to « maximize their profits » (new markets/products…)
y p ( p )
More capacity to use informations as marketing decision
criteria
19. Conclusion
SIEL impact is not yet significant…
… however information needs are importants
Some technical improvement should be done to
adapt SIEL to needs and capacities of producers :
Radio broadcasting
Focus on consumption markets rather than production
markets…
… But constraints to marketing choices remain high
for many producers
Assiation with other actions should be done ?
(micro credit/insurance f marketing ?)
( i di /i for k i
20. MERCI DE VOTRE ATTENTION
… And sorry to not have spoken
in english!
