A presentation by Pete Codella, APR, VP of marketing and public relations for Alexander's print and marketing in Lindon, Utah, for the Utah PR Spring Conference in Salt Lake City on May 15, 2014. Adventures in Social Media reviewed a handful of social media case studies, discussed strategies and tactics for employing social media for corporate communications, and provided tools for staying current on social media trends, measurement and analysis. The Utah PR Spring Conference is an annual event presented by the Public Relations Society of America chapters in Utah and the International Association of Business Communicators Utah chapter.

1. #PRSpringConf @codella
Adventures in Social Media
Spring Conference
May 15, 2014
by Pete Codella, APR

2. #PRSpringConf @codella

3. #PRSpringConf @codella

4. #PRSpringConf @codella

5. #PRSpringConf @codella

6. #PRSpringConf @codella

7. #PRSpringConf @codella

8. #PRSpringConf @codella

9. #PRSpringConf @codella

10. #PRSpringConf @codella

11. #PRSpringConf @codella

12. #PRSpringConf @codella

13. #PRSpringConf @codella

14. #PRSpringConf @codella

15. #PRSpringConf @codella

16. #PRSpringConf @codella

17. #PRSpringConf @codella

18. #PRSpringConf @codella

19. #PRSpringConf @codella

20. #PRSpringConf @codella

21. #PRSpringConf @codella

22. #PRSpringConf @codella

23. #PRSpringConf @codella

24. #PRSpringConf @codella

25. #PRSpringConf @codella
Brand growth
Brand journalism
Build email lists
Co-Branding
Collect demographic
information
Customer service
Drive online traffic
Drive physical traffic
Expand digital footprint
Fan growth
Giveaways
How-To
Lead capture
Listen
Product launch
Provide coupons/discounts
Search placement optimization
Share case studies
Show love to your customers
Solicit feedback
Support online marketing
Sweepstakes
VIP and behind-the-scenes info
Reasons to Use Social Media

26. #PRSpringConf @codella

27. #PRSpringConf @codella

28. #PRSpringConf @codella

29. #PRSpringConf @codella

30. #PRSpringConf @codella

31. #PRSpringConf @codella

32. #PRSpringConf @codella

33. #PRSpringConf @codella

34. #PRSpringConf @codella
How to get in touch…
Text to: 50500
Message: PRPete
about.me/petecodella

35. #PRSpringConf @codella
bit.ly/springconf-codella