This document discusses social media and its use for academic libraries. It begins by defining social media and providing examples of popular platforms. The document then discusses why libraries use social media, including to communicate information, share events/photos/videos, create dialogue, and get feedback. It provides tips for an effective social media policy, including defining the audience, platforms, content strategy, and calendar. The document concludes with best practices for keeping library social media lively, such as writing compelling headlines and considering the reader.