Ecommer K31

1. S T E P H A N I E L I C H AY TO O
11 0 1 2 1 8 8
E C OMME R K 3 1

2. WHAT IS SOLOMO?
• Short for Social-Local-Mobile
• It is a more mobile centric version of
local entries to search engines
• Resulted from the growing popularity of
smartphones
• Provides greater accuracy of search
engine results than via PC.

3. HOW DOES IT WORK?
• SoLoMo applications typically allows
advertisers to push notifications to
potential customers who are
geographically near.
• Examples: Foursquare, Yelp, AroundMe
• These services incorporate
“GAMIFICATION”

4. WHY IS IT IMPORTANT?
• Smartphones and tablets are widely
used around the world.
• These gadgets have faster speeds and
are more accurate than the traditional
PC.
• The explosion of mobile technology has
elevated the concept of digital
marketing

5. IMPORTANCE TO MARKETERS
• Consumers are social beings – they are
more likely to consult with third party
sources
• Consumers are largely defined by their
mobility – they contact brands by using
different devices and platforms
• Consumers get social where they are –
they mostly use location based services.

6. WHAT ARE THE IMPLICATIONS/EFFECTS DOES
IT BRING/GIVE TO E-COMMERCE? (MERCHANTS)
• Merchants will have to think of other
strategic way to attract more customers
• Bigger competition since many
establishments will eventually tie up with
the SoLoMo applications such as
Foursquare etc.

7. WHAT ARE THE IMPLICATIONS/EFFECTS DOES IT
BRING/GIVE TO E-COMMERCE? (CONSUMERS)
• Consumers will get to discover new
things in their area
• They will have more choices to choose
from.

8. HOW DO YOU SEE THIS TREND IN THE NEXT 2
YEARS?
• I see this trend booming since
smartphones and tablets are getting
more innovative each year.
• Social Media will be the ultimate
marketing strategy.

9. HOW DO YOU SEE THIS TREND IN THE NEXT 2
YEARS?
• More businesses will apply to these
SoLoMo applications
• Consumers will heavily rely on this
trend for their daily use.

10. REFERENCES:
http://www.techopedia.com/definition/28492/solomo
http://searchconsumerization.techtarget.com/definition/SoLoMo-social-local-
and-mobile
http://www.socialmediatoday.com/content/solomo-what-and-why
http://solomosummit.net/solomo-and-why-its-important-to-marketers/