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eCommerce Solutions on Windows Azure
João Pedro Martins    Raúl Ribeiro
CTO                   Business Advisor eCommerce
jota@create.pt        raul.ribeiro@create.pt
eCommerce Sales Topped $1 Trillion for First Time in 2012
THE CURRENT ECOMMERCE LANDSCAPE




                                  www.Marketer.com, jan20
THE CURRENTECOMMERCE LANDSCAPE




   Sales projected to hit €191 billion by
    2017, up from €128 billion in 2013
   40% of Europeans buy online
   70% of European online buyers are
    from the U.K., Germany and France
   Fastest growing countries: Poland
    (33,5%), France (24%), Sweden
    (22,1%)
   Emerging countries: Italy, Spain and
    Poland                           Forrester Research Online Retail Forecast, 2012 to 2017 (Western E
THE CURRENT ECOMMERCE LANDSCAPE



  78% of Portuguese internet users buy online
  On average, every 6 months, each Portuguese makes
   eight transactions online, spending €427 in total
  20.6% growth on online sales in 2012
  In 2015 online sales will account for 3% of all sales, in
   2012 it was 1.9%

                   Barómetro Trimestral do Comércio Electrónico em Portugal 1º Trimestre de 2012, Netsonda +
THE CURRENT ECOMMERCE LANDSCAPE




                                   New models:
                                      Flash Sales
                                      Subscriptions
                                      Daily deals
                                      Colaborative
                                       eCommerce
                                      Social bookmarking
                                      Mobile eCommerce
CLIENT
ticket sales system
PROJECT DURATION
9 months - currently nearing production
DESCRIPTION                                    NOTE
The solution includes both content             Architectural and technological choices
management and eCommerce features. It          during the the devopment of the system
includes a searchable catalog of shows,        allow for both cloud or on-premise
calendar, detailed information about all the   deployments.
activities, and integration with existing      The existing ticketing system was meant
ticketing system.                              to be kept.
TICKET SALES SYSTEM




                 Intranet       Internet
                                                                            TECHNOLOGY
          Ticketing
                                              Content Management Solution
         Management
           System

                  On-                                SQL Database
                location
                  Box                                                       INTEGRATION FEATURES
                 Office
                                                          Data




                 Online
                            Iframe viewport            Web Site
                  sales
CLIENT
Renova
PROJECT DURATION
8 months - released
DESCRIÇÃO
The solution includes eCommerce, online credit card
payments, order integration and product
customization with a fluid user graphical design. It is
available internationally in 4 languages.
RENOVA




          Intranet   Internet                                                                                            TECHNOLOGY

 Integration                                                eCommerce Solution
 Middleware

           FTP
                                                                                 SQL Database
          Client     products+pictures: Initial bulk
                            upload of Excel



                                                                                     Data
                                                                                                                         INTEGRATION FEATURES


                             Orders: Mail wih xml attachments                                   http   Payment Gateway
         Mailbox                                                                   Web Site
                                                                                                           (PAYPAL)
CLIENT
Vista Alegre Atlantis
PROJECT DURATION
<6 months – in development
SUMMARY
The solution currently under development will
replace the existing eCommerce site with one
featuring a renewed graphical design, more
services, SEO optimization and online payments. It
is targetted at both portuguese and international
customers, both end users (B2C) and
professionals (B2B).
TECNOLOGY

         Intranet           Internet

Integration                                                 eCommerce Solution
Middleware

          FTP                                 Integration
                     products+pictures: xml                   Data + errors      SQL Database
         Client                                 Module

                                                                                                                              INTEGRATION FEATURES
                                                                                   Data + err ors




          Web
        Services    orders: web service                                                             http   Payment Gateway
                                              Service Bus                          Web Site
        (SOAP/                                                                                              (SIBS + UNICRE)
        HTTPS)
CLIENT
Grupo Pestana
PROJECT DURATION
6-8 months – envisioning phase
SUMMARY
The current solution is based on a suite of
Microsoft products such as SharePoint Server,     NOTE
BizTalk Server, CRM, and other software such as   The solution features a custom-
Opera ORS/PMS and SAP. The solution is fully      developed, fully automated, order-
on-premise and sells stays daily for worldwide    payment reconciliation module.
customers in 5 languages.                         Current plan minimizes code changes (ex:
Online reservations and payments are done using   use CDN).
Unicre’s gateway.
Yearly online sales 17M€ (40% increase).
PESTANA.COM & POUSADAS.PT




                                                            Intranet          Internet              TECNOLOGY
                        Active Directory




    SharePoint Server   SharePoint Server   SharePoint Server          http       Payment Gateway
         (prod)              (auth)               (dev)                               (UNICRE)




                                                                                                    INTEGRATION FEATURES

    Opera ORS (OWS)                            SQL Server
PESTANA.COM & POUSADAS.PT




                                         Intranet         Internet                                             TECNOLOGY



              Active Directory                                               Active Directory




             SharePoint Server                 Virtual
                                                                 SharePoint Server      SharePoint Server
                  (prod)                     Networking
                                                                      (auth)                  (dev)


                                                                                                               INTEGRATION HIGHLIGHTS



  Opera ORS (OWS)           SQL Server                                          SQL Server




                                                          http                 Payment Gateway          http
                                                                                   (UNICRE)
PESTANA.COM & POUSADAS.PT




             Intranet       Internet                                                                                   TECNOLOGY


 Active Directory                                     Active Directory




                      Virtual
                    Networking

                                  SharePoint Server   SharePoint Server   SharePoint Server   http   Payment Gateway
                                       (prod)              (auth)               (dev)                    (UNICRE)

                                                                                                                       INTEGRATION HIGHLIGHTS


 Opera ORS (OWS)

                                                         SQL Server
Windows Azure Eval
 Evaluate       http://www.windowsazure.com/free-trial/



                Microsoft Learning:
Certification   http://www.microsoft.com/learning/



                Microsoft Virtual Academy:
  Training      http://www.microsoftvirtualacademy.com




 Feedback       We value your feedback
eCommerce Solutions on Windows Azure

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eCommerce Solutions on Windows Azure

  • 1. eCommerce Solutions on Windows Azure João Pedro Martins Raúl Ribeiro CTO Business Advisor eCommerce jota@create.pt raul.ribeiro@create.pt
  • 2.
  • 3. eCommerce Sales Topped $1 Trillion for First Time in 2012
  • 4. THE CURRENT ECOMMERCE LANDSCAPE www.Marketer.com, jan20
  • 5. THE CURRENTECOMMERCE LANDSCAPE  Sales projected to hit €191 billion by 2017, up from €128 billion in 2013  40% of Europeans buy online  70% of European online buyers are from the U.K., Germany and France  Fastest growing countries: Poland (33,5%), France (24%), Sweden (22,1%)  Emerging countries: Italy, Spain and Poland Forrester Research Online Retail Forecast, 2012 to 2017 (Western E
  • 6. THE CURRENT ECOMMERCE LANDSCAPE  78% of Portuguese internet users buy online  On average, every 6 months, each Portuguese makes eight transactions online, spending €427 in total  20.6% growth on online sales in 2012  In 2015 online sales will account for 3% of all sales, in 2012 it was 1.9% Barómetro Trimestral do Comércio Electrónico em Portugal 1º Trimestre de 2012, Netsonda +
  • 7. THE CURRENT ECOMMERCE LANDSCAPE  New models:  Flash Sales  Subscriptions  Daily deals  Colaborative eCommerce  Social bookmarking  Mobile eCommerce
  • 8.
  • 9.
  • 10. CLIENT ticket sales system PROJECT DURATION 9 months - currently nearing production DESCRIPTION NOTE The solution includes both content Architectural and technological choices management and eCommerce features. It during the the devopment of the system includes a searchable catalog of shows, allow for both cloud or on-premise calendar, detailed information about all the deployments. activities, and integration with existing The existing ticketing system was meant ticketing system. to be kept.
  • 11. TICKET SALES SYSTEM Intranet Internet TECHNOLOGY Ticketing Content Management Solution Management System On- SQL Database location Box INTEGRATION FEATURES Office Data Online Iframe viewport Web Site sales
  • 12. CLIENT Renova PROJECT DURATION 8 months - released DESCRIÇÃO The solution includes eCommerce, online credit card payments, order integration and product customization with a fluid user graphical design. It is available internationally in 4 languages.
  • 13. RENOVA Intranet Internet TECHNOLOGY Integration eCommerce Solution Middleware FTP SQL Database Client products+pictures: Initial bulk upload of Excel Data INTEGRATION FEATURES Orders: Mail wih xml attachments http Payment Gateway Mailbox Web Site (PAYPAL)
  • 14. CLIENT Vista Alegre Atlantis PROJECT DURATION <6 months – in development SUMMARY The solution currently under development will replace the existing eCommerce site with one featuring a renewed graphical design, more services, SEO optimization and online payments. It is targetted at both portuguese and international customers, both end users (B2C) and professionals (B2B).
  • 15. TECNOLOGY Intranet Internet Integration eCommerce Solution Middleware FTP Integration products+pictures: xml Data + errors SQL Database Client Module INTEGRATION FEATURES Data + err ors Web Services orders: web service http Payment Gateway Service Bus Web Site (SOAP/ (SIBS + UNICRE) HTTPS)
  • 16. CLIENT Grupo Pestana PROJECT DURATION 6-8 months – envisioning phase SUMMARY The current solution is based on a suite of Microsoft products such as SharePoint Server, NOTE BizTalk Server, CRM, and other software such as The solution features a custom- Opera ORS/PMS and SAP. The solution is fully developed, fully automated, order- on-premise and sells stays daily for worldwide payment reconciliation module. customers in 5 languages. Current plan minimizes code changes (ex: Online reservations and payments are done using use CDN). Unicre’s gateway. Yearly online sales 17M€ (40% increase).
  • 17. PESTANA.COM & POUSADAS.PT Intranet Internet TECNOLOGY Active Directory SharePoint Server SharePoint Server SharePoint Server http Payment Gateway (prod) (auth) (dev) (UNICRE) INTEGRATION FEATURES Opera ORS (OWS) SQL Server
  • 18. PESTANA.COM & POUSADAS.PT Intranet Internet TECNOLOGY Active Directory Active Directory SharePoint Server Virtual SharePoint Server SharePoint Server (prod) Networking (auth) (dev) INTEGRATION HIGHLIGHTS Opera ORS (OWS) SQL Server SQL Server http Payment Gateway http (UNICRE)
  • 19. PESTANA.COM & POUSADAS.PT Intranet Internet TECNOLOGY Active Directory Active Directory Virtual Networking SharePoint Server SharePoint Server SharePoint Server http Payment Gateway (prod) (auth) (dev) (UNICRE) INTEGRATION HIGHLIGHTS Opera ORS (OWS) SQL Server
  • 20.
  • 21. Windows Azure Eval Evaluate http://www.windowsazure.com/free-trial/ Microsoft Learning: Certification http://www.microsoft.com/learning/ Microsoft Virtual Academy: Training http://www.microsoftvirtualacademy.com Feedback We value your feedback

Editor's Notes

  1. (63% growth)
  2. Destacaraquialguns:CDNIntegration:Service BusIdentity&amp;Security: Azure Active DirectoryCompute: VirtualMachinesCompute: Web SitesNetwork: Virtual NetworkData: SQL Database
  3. LOGO À CABEÇA, Referir que há um continuum de soluções, com graus crescentes de integração. Num extremo não integrar, no outro ter tudo a correr na cloud. Os exemplos que vou dar estão algures neste continuum. (até posso colocar um eixo com um ponto assinalado)Resumir a informação sobre plataformas tecnológicas a logotipos. Decidar só mais tempo a falar disso no cenário (potencial) do pestana
  4. Pontos chave:Integração com sistema existente de bilhética usando iframetecnologia: Umbraco, Web Sites, SQlDatabase
  5. Pontos chave:Azure web site + sqlazureIntegração “web-based” com sistemas de pagamento (Unicre)Interação por mail através de ficheiro (formato?) enviado por email para integração com SAP de encomendas. Não gere stock.diagrama:
  6. Azure web site + sqlazureIntegração de stock e informação de produtos via FTP/XMLIntegração de encomendas via SBIntegração “web-based” com sistemas de pagamento (MB, Unicre)