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INVESTOR PITCH DECK TEMPLATE
Showcase your deck to investors.
The purpose of your Investor Deck is not to answer
all possible questions, nor close immediate
investment. It is to open investors minds to your
vision and get them excited to know more. The
story you craft in your Deck gets them engaged to
start filling in the blanks for themselves
You want to give
enough
information to
grab their
interest, but not
too much as
Compelling Decks
are concise, tell a
story, are visual, 10-
13 slides.
Your Deck
should be
able to stand
on its own,
without your
presentation.
Give them
enough to
get excited
about, but
leave them
wanting
more.
1
Too many slides, too
much information
2
“Wordy slides”: To avoid, follow
Guy Kawasaki’s 10/20/30 Rule of
Power Point for slide design. 10
slides / 20 minutes to present the
3
Too many product details, or too
many financial details
4Belittling
competitors
5
False confidence or arrogance
6
False/silly assumptions you
can’t back up or don’t have
data on
Connect entrepreneurs
& investors: equity +
ideas
Entrepreneurs raise
investment through
presenting their pitch to
VC’s or Funds,
Create a network of
investors, angels, VCs.
To support your idea.
Experienced investors
and VCs bring us the
companies they invest in
and get follow-on capital
from
Get to know other
Startups, Enterprises, or
Companies that find
your idea attractive.
1 Elevator Pitch
2
Momentum, Traction,
Expertise: Your key
numbers
3
4
Market Opportunity:
Define market size &
your customer base
Problem & Current
Solutions: What need do
you fill? Other solutions
5 Product or Service:
Your solution
6
Business Model: Key
Revenue Streams
7
8
Market Approach &
Strategy: How you grow
your business
Team & Key Stakeholders
(Investors, Advisors)
9 Financials
10
Competition
11
Investment: Your
‘Ask’ for funding,
Basic use of funds
Exit Strategy, Partnership
Agreements, Product/Service Demo,
Existing Sales/Clients, Your “Special
Sauce”
A quick one-liner summary that combines your
vision/product and the mission of your company
Keep it short and memorable
Try: making it relatable… as in “We are X for Y”
(“We are AirBNB for Event Spaces”)
(“We are the Starbucks of Frozen Yogurt”)
“We have found in
<company> the technology
partner we were looking for
….“
Happy Customer
2010 2011 2012 2013 2014
5K
12K
20K
25K
31K
Growth Metrics
25%
Returning Visitors Mentions - Recognitions
Customer Stories
Category 1 Category 2 Category 3 Category 1 Category 2 Category 3
Define Your Market: What
business/space you are in
Total Market Size: Dollar Size, Your
Place/Niche
Customers: Clearly define
exactly who you serve
Macro Trends & Insights
Define the real problem/need
you’re solving, and for who.
Who else is already doing this, and how are
they going about it and what are they not
getting right or doing wrong?
Tell the story of your customer and how
customers use/value your product or
service
Images and visuals are better than lots of
text: show don’t tell
Who is your primary customer
& how do you make money
Revenue and # of customers
to date
Show basic math on revenues
and conversion rates
What is the pricing / model
Life-time value of an average Customer
(How many months, how many dollars?)
Where are your
customers
looking today
and finding help?
Where will you get
in front of them?
How will you
achieve your
target growth
rates?
What are the most
important and unique
channels and
methods you will use
to find and win
customers?
How are you
doing it differently
than others in the
space?
Highlight key team members
and their prior positions,
successes, domain expertise
Demonstrate relevant
experience
Which roles are the keys
to success in your
company/space?
Include 3-5 years of financial projections
Mention key & critical assumptions in your model of expenses, customer conversion, market penetration %
Highlight each of these Yearly for at least 3 years
Total Customers Total Expense
Total Revenue EBITDA
Where do you exist in the
larger overall Market
Space?
What are your
Advantages?
How is your place in the
market unique to you, and
the right one
Who are the competitors,
why have they succeeded,
and
State how much Capital you are
raising, and with what general
Terms:
What is the timing of your Capital
raise?
Who are your existing & notable
investors, if any?
What are your key
Use of Proceeds
(as % of total raise)
Founder salaries
Sales & Marketing
New hires
Technology / Product or
Service development
Capital expenses /
equipment
SlideModel.com - Investors Pitch PowerPoint Template
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SlideModel.com - Investors Pitch PowerPoint Template

  • 1. INVESTOR PITCH DECK TEMPLATE Showcase your deck to investors.
  • 2. The purpose of your Investor Deck is not to answer all possible questions, nor close immediate investment. It is to open investors minds to your vision and get them excited to know more. The story you craft in your Deck gets them engaged to start filling in the blanks for themselves You want to give enough information to grab their interest, but not too much as Compelling Decks are concise, tell a story, are visual, 10- 13 slides. Your Deck should be able to stand on its own, without your presentation. Give them enough to get excited about, but leave them wanting more.
  • 3. 1 Too many slides, too much information 2 “Wordy slides”: To avoid, follow Guy Kawasaki’s 10/20/30 Rule of Power Point for slide design. 10 slides / 20 minutes to present the 3 Too many product details, or too many financial details 4Belittling competitors 5 False confidence or arrogance 6 False/silly assumptions you can’t back up or don’t have data on
  • 4. Connect entrepreneurs & investors: equity + ideas Entrepreneurs raise investment through presenting their pitch to VC’s or Funds, Create a network of investors, angels, VCs. To support your idea. Experienced investors and VCs bring us the companies they invest in and get follow-on capital from Get to know other Startups, Enterprises, or Companies that find your idea attractive.
  • 5. 1 Elevator Pitch 2 Momentum, Traction, Expertise: Your key numbers 3 4 Market Opportunity: Define market size & your customer base Problem & Current Solutions: What need do you fill? Other solutions
  • 6. 5 Product or Service: Your solution 6 Business Model: Key Revenue Streams 7 8 Market Approach & Strategy: How you grow your business Team & Key Stakeholders (Investors, Advisors)
  • 7. 9 Financials 10 Competition 11 Investment: Your ‘Ask’ for funding, Basic use of funds Exit Strategy, Partnership Agreements, Product/Service Demo, Existing Sales/Clients, Your “Special Sauce”
  • 8. A quick one-liner summary that combines your vision/product and the mission of your company Keep it short and memorable Try: making it relatable… as in “We are X for Y” (“We are AirBNB for Event Spaces”) (“We are the Starbucks of Frozen Yogurt”)
  • 9. “We have found in <company> the technology partner we were looking for ….“ Happy Customer 2010 2011 2012 2013 2014 5K 12K 20K 25K 31K Growth Metrics 25% Returning Visitors Mentions - Recognitions Customer Stories
  • 10. Category 1 Category 2 Category 3 Category 1 Category 2 Category 3 Define Your Market: What business/space you are in Total Market Size: Dollar Size, Your Place/Niche Customers: Clearly define exactly who you serve Macro Trends & Insights
  • 11. Define the real problem/need you’re solving, and for who. Who else is already doing this, and how are they going about it and what are they not getting right or doing wrong?
  • 12. Tell the story of your customer and how customers use/value your product or service Images and visuals are better than lots of text: show don’t tell
  • 13. Who is your primary customer & how do you make money Revenue and # of customers to date Show basic math on revenues and conversion rates What is the pricing / model Life-time value of an average Customer (How many months, how many dollars?)
  • 14. Where are your customers looking today and finding help? Where will you get in front of them? How will you achieve your target growth rates? What are the most important and unique channels and methods you will use to find and win customers? How are you doing it differently than others in the space?
  • 15. Highlight key team members and their prior positions, successes, domain expertise Demonstrate relevant experience Which roles are the keys to success in your company/space?
  • 16. Include 3-5 years of financial projections Mention key & critical assumptions in your model of expenses, customer conversion, market penetration % Highlight each of these Yearly for at least 3 years Total Customers Total Expense Total Revenue EBITDA
  • 17. Where do you exist in the larger overall Market Space? What are your Advantages? How is your place in the market unique to you, and the right one Who are the competitors, why have they succeeded, and
  • 18. State how much Capital you are raising, and with what general Terms: What is the timing of your Capital raise? Who are your existing & notable investors, if any? What are your key Use of Proceeds (as % of total raise) Founder salaries Sales & Marketing New hires Technology / Product or Service development Capital expenses / equipment