2. Main DVD
The DVD is the poster however minus the DVD symbols, while
this may seem lacking in variation, it will reinforce the image of
Blue Planet in the audiences mind, the creature used and
colour scheme will now be associated with Blue Planet.
The DVD cover like the other products uses a white font
complimenting the sunshine's reflection off the water’s surface
within the poster. Complimenting also the ‘DVD’ and ‘BBC
DVD’ symbol located below right and above left as the other
products (minus the poster) locate them similarly.
Carries on the theme of blue and also features a sea creature,
naturalistic element as the other products do.
The poster contains many shades of the colour blue to make it
more appealing to the eye and give it variation. The other
products similarly do this. The variation in shades could
connote the many levels, narratives and featured creatures in
the documentary.
Features a short description to gain interest as the Collector’s
Edition does.
3. Official Poster
Uses a white font.
Carries on the theme of blue and also
features a sea element.
Contains many shades of the colour blue.
Poster is simplistic and not overly busy
with colours, text and images. The
audience does not have to make a great
effort to see what’s features or
contemplate, much like the documentary
the audience only really has to watch,
enjoy and be entertained.
Features the voice of the Documentary,
David Attenborough as the DVD does
however other products exclude.
4. DVD - Special Edition
Uses a white font.
Carries on the theme of blue and also
features a sea element.
Contains many shades of the colour
blue.
Symbols located in same place as
DVD and Collector’s Edition.
Features above and below banners
that match a colour on the page as
the Collector’s Edition displays.
‘Planet Earth’ stays the same style on
the Collector’s Edition as it is a brand.
5. DVD Collector’s set
Short description to gain interest
Uses a white font.
Carries on the theme of blue and also features a sea
element.
Contains many shades of the colour blue.
Symbols located in same place as DVD and
Collector’s Edition.
Features above banner that matches a colour on the
page as the Special Edition similarly does.
‘Planet Earth’ stays the same style on the Special
Edition as it is a brand.
Title is same as on Special Edition as they both
advertise the Planet Earth brand.
