Social Medial in PM should only be used with a clear mission in mind. You do not have to be a technology wizard to utilize the many social media tools that are available today for project management. In fact, you can take advantage of some of the most commonly used tools to focus on what is really important - creating and executing strategies for project success - rather than sitting on the phone and in meetings all day long.

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Number 8 - Winter 2011 / 2012
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2. EDITORIAL
Ten Years After
James Greene about the early days of the PMI Switzerland Chapter
The PMI Switzerland Chapter
reached a historic milestone last
First Events
Our first official Chapter event was also held in
month: On October 18, 2011, the October 2001 in Zürich — a wine tasting event,
PMI Switzerland Chapter celebrated its 10th and the selection of a "Chapter Wine." The
birthday. In early 2001, a small group of dedi- 2000 Ticinello (a Merlot from Tessin) was se-
cated project managers, including Dr. Andrea lected as our Chapter wine. During October,
Behrends, Dr. Karl-Friedrich Franz, Erhard two additional lunch club events were held —
Zingg and Jan Hornwall, came together with one in Zurich (October 16, 2001) and one in
the idea to establish a PMI presence in Swit- Lausanne (October 24, 2001). A final lunch
zerland. The application forms were submit- eventwas held in Zurich in December.
ted to PMI and the "potential Chapter Switzer- The firstAnnual Member's meeting took place
land"began totake shape. on Monday, January 28,2002 in Berne. At the
end of 2001,the PMI Switzerland Chapter had
First Steps already grown to a total of 71 members, in-
A first meeting of potential Chapter members cluding 28 PMP°s.
took place on June 8,2001 in Basel. I was one When we started the Chapter ten years ago, James Greene, PMP
of the roughly 30 people who attended this we dreamed of the day when we would wel- Chapter Officer PMI Switzerland Chapter,
meeting. Immediately following the presen- comethe 1000th member. Today,the Chapter fames.g reene@pmi-switzerland.ch
tation, I approachedAndrea Behrends and vo- has grown to become the second largest PMI
lunteered to support the establishment of the Chapter in Europe, with almost 1350 mem-
Chapter. bersand more than 870 certified PMP°s.
The summer of 2001 was eventful — we had
several meetings to formulate the Chapter by- A Modelfor other PMI Chapters
lawsand procedures, plan the first events and As one of the "founding fathers" of the Chap-
give some thought as to how we were going to ter,(couldn't be prouder! Happy Birthday, PMI
finance the whole initiative. Switzerland Chapter! And congratulations to
One of the first events was a "lunch club" the Chapter Board, Chapter Officers and all of
meeting in the Basel area, held on September the volunteers who have contributed to help
12, 2001. To be honest, with the events that make the PMI Switzerland Chapter a model
had unfolded the previous day, I don't have for PMI Chapters all over the world!
any real memory ofthis lunch club event.
By late summer 2001, we had been informed
that the Switzerland Chapter would be gran- P.S. If you would like to take a look back at our humble
beginnings, pictures from the wine tasting event (pmi-
ted its Charter at the PMI Global Congress in switzerland.ch/fa1101) cnd the first Annual Members Mee-
Nashville, TN, USA in October. Karl-Friedrich ting (pmi-switzerland.ch/amm02) still available on the
Franz was present and received the Charter Chapterweb site.
certificate on October 18,2001.
Masthead
Publisher: PMI Switzerland Chapter, Wasserwerkgasse 37, CH-3000 Berne 13, Tel. +41 (0)31 311 53 08, Fax: +41 (0)31 311 53 01 I ~
Editorial Team: Beat Dietziker, PMP(beat.dietziker(ilpmi-switzerland.ch), Rüdiger Geist, PMP (ruediger.geist ~pmi-switzerland.ch~, ~~~ ~'~
James Greene, PMP Qames.greeneCcr7~pmi-switzerland.ch), Claudia Casciaro, PMP (claudia.casciaro an_,pmi-switzerland.ch)
Sponsoring &Advertising: PMI Switzerland Chapter (office a~pmi-switzerland.ch)
Design &Layout: AHA Solutions, Alexander Hahn (alexanderhahn61la~t-online.de)
Printing &Distribution: Lüdin AG, Liestal (www.luedin.ch)
Title Photo: djd
Reproduction in whole or in part in any form or medium without the express written permission of the PMI Switzerland Chapter is prohibited.
The PMI Switzerland Chapter logo is a trademark of the PMI Switzerland Chapter.
The next edition of PM@CH will be published in Summer 2012. Articles and editorial content can be submitted via e-mail to pm-chCa~omi-switzerland.ch.
PM'~~H Winter 2011 / 2012

3. CONTENTS
V~hat's Inside
Contents of the Winter 2011 / 2012 Edition
Social 1Vledia in Project 1Vlanagement
Should only be used with a clear mission in mind. ~.
By Dominique C. Brack
Project Risk 1Vlanagement
A risk-based approach to testing.
By Stefan Adamovsky and James Greene
1Vlein Leben als Projekt
Mit Projektmanagement zu persönlicher Entwicklung.
Von Uwe Seecke
Our Partners
The PM@CH team would like to thank our Chapter Sponsors and advertising partners:
ESI International, IIL Deutschland, Altran Education Services, Cheetah Learning,
Campana Schott, TenStep Europe, and Microsoft.
For advertising or sponsoring information, please contact the PM@CH editors at
~m-ch(a~pmi-switzerland.ch.
PM CH Winter 2011 / 2012 5

4. SOCIAL MEDIA
Social 1Vledia in Pro'ect 1Vlanageurent
J
Social Medial in PM should only be used with a clear mission in mind. ey oom~n~pUe c. arak
You do not have to be a technology wizard to utilize focus on what is really important - creating and
the many social media tools that are available today executing strategies for project success - rather
for project management. In fact, you can take advan- than sitting on the phone and in meetings all day
tage of some of the most commonly used tools to long.
There are a few things to consider
before implementing social media in
However, be careful with taking this any
further through more personal tools like
your project: Facebook, there are limits to how deeply
• Is it appropriate for your role? projects should penetrate into employees'
• Which platforms are available? personal life -and always make sure that
your social media tools are in line with
• Who are yourstakeholders? company policies.
• Does your company have guidelines forthe
usage of social media?
• Should information be moderated? Ni n~;- create ~ ç~u r o~~~ii iiel~vork
f
Most of these questions will be answered by When the team is assembled, there are in-
your particular circumstances, but let us first expensive tools -apart from your company's
have a look at some of the most widely used Enterprise solutions -that can be utilized.
tools. Setting up a Ning network(an online platform
for people to create their own social network)
X1NG is inexpensive, relatively fast, when you have
invested a bit of time getting to know the
XING (more popular in Europe) is a social interface, and private if you want it to be. As a
network that powers business professionals moderator you can control who joins the
by giving them the tools to tap into the vast network, allowing you to apply flexibility to
resources of their own personal network to your project. You can even set up subgroups
open doors to thousands of companies, find within the network, so that team members
jobs and search for employees. XING is and other more external stakeholders can be
perfect for business professionals wanting a part of separate conversations within the
better way of keeping track of their contacts same network. Ning also allows you set up
or looking for the ability to tap into their own
personal network of business connections. It
blogs, wikis and discussions, so that many of
the questions that might otherwise be posed
Linked ~ ~:m
is also a good social network for job seekers only to you can now be answered by the
or for those needing to fill vacant job posi- group -and everyone can follow the project
tions. progress if you feel that is appropriate for the
particular task. Again, Twitter, but also other
microblogging sites and IM, can provide an
Linlsedln -1~~~ i lier - F'acef~ook
extra level of support when it comes to team
Internationally Linkedln ismost likely used by interaction.
amajority ofyour co-workers and provides an
excellent platform for recruiting people inter-
nally for your project. Many of us think of
Linkedln as an external networking tool used (_c~o~l e
by HR to hire new workers, but it is equally As many enterprises are currently allowing
useful in evaluating the strength of the team and enabling Google Docs and other Google
you are assembling. By connecting with services among their employees, it is also
people in your company you not only enhan- worth looking into how these services can
ce your bond with them; you can also get a provide inexpensive collaborative project
great feel for the interests and most current team tools. Online services, such as Smart-
qualifications of potential collaborators. sheet, are currently integrating Google Apps
As an extension to this, Twitter will let you into their other offerings centred on project
know which articles (and yes, in some cases management using Gantt charts, online co-
also which cereals) your team is reading. Ilaboration and even crowdsourcing. Again,
Together Linkedln and Twitter provide a quick Smartsheet allows for separations between
and accurate overview of yourteam. core team members and other stakeholders.
Winter 2011 / 2012 PME=1CH

5. ~~><•i~il '11~~~1i~t <ts ztT~ani ~lii~i~ ~il~~i up in the chain of accountability and not
directly involved. Whether or not all the
As with all other project management tools, people falling within the characterizations
social media should be used with a clear above should be included in status reports,
mission in mind. First, these are tools to keep etc., depends on the project, but social media
projects on track and make sure everyone undeniably allows such stakeholders to
knows what they are supposed to do, why regularly "check in" on the project if they wish
they are supposed to do the tasks and when to. This can prevent conflicts down the
milestones and deliverables are expected. pipeline and would be difficult to do without
But social media does offer an extra dimen- the use of blogs, wikis and discussion forums
sion for the project manager to influence and - unless you actually enjoy spending all day in
oversee the project and to constantly create status report meetings.
and optimise a climate that enhances per-
formance. It is okay to have some casual Anzeige
interaction online, as it is in the office, but you
want to keep the team and yourself focused
on the job at hand. For managers and
leaders, social media offers a chance to
communicate the business case for projects
and their priority. For teams that are centres
of excellence within the larger organization,
social media offers a way to broadcast best
practices and case studies to the rest of the
organization in real time, which can be a very
powerful team motivator.
fTlanagement-Beratung
II ~I<il.~~l~~~l~lcr.~~l~~~ul~ll,~~in<•luclecl
This brings us to the key point of external
Technologie-Beratung
stakeholders, whose needs are too often Strategieumsetzung
neglected in project management -often SoFtware-Produkte
simply due to the traditional time constraints
of reporting progress. The term Stakeholder
is of course a commonly used term in project Seit über 15 Jahren international erfolgreich
management, but who are they actually?
• Verbesserung des Projektmanagements
Again, this will depend on your specific situ-
ation, but some common traits are worth • Automatisierung von Geschäftsprozessen
keeping in mind. "Stakeholders (per PMBOK • Professionelle Projektmanager für strategische Vorhaben
p.23 Chapter 2.3) are persons and organiza-
tions such as customers, sponsors, perfor-
ming organization and the public, who are Exzellente Beratungsteams mit hervorragender Qualifizierung
actively involved in the project, or those
whose interests may be positively or nega- Fundierte Erfahrung aus über 500 Kundenprojekten
tively affected by the execution, completion, Microsoft Gold Certified Partner
or cancellation of the project. They may also
exert influence over the project and its
deliverables." People who have worked in
some capacity on the project should be
counted among the stakeholders as well as
the people affected by the output and out-
comes of the project, even if they are higher
PM CH Winter 2011 / 2012

6. SOCIAL MEDIA
continued Social Media
The LongTerm Benefits tend to get recognition, which team members
As with any good project management, it is are actually delivering and supporting their
important to acknowledge the capabilities colleagues and the types of behaviours and
and resources available before embarking on attitudes that are valued by the team.
asocial media mission. Instead of throwing
your team right into new social media plat- A Revolution that
forms, it is important that you first become
resets the Way People interact
comfortable with the tools and talk to other
project managers about their experiences. We have gone through some of the most
But once you get started, your team will becommon tools here, but whether you use
able to perform better and have more accu- blogs, micro-blogging tools, wikis, multime-
dia sharing platforms, podcasts or other
rate and relevant information available. You
might also begin to see some long-term social media, make sure you have the right
benefits, apart from higher customer and strategy in place up front. Dominique C. Brack, PMP
United Security Providers AG, Bern
stakeholder satisfaction. You might get a There is definitely a revolution taking place at d Brack@pmextreme.com
better feel for how various team members the moment which is resetting the way people
feel about your project management,who the interact, share and collaborate -you should
real decision makers are, what kind of results
be part of that. Although the age of team
members can be an issue
Anzeige when bringing in new tools,
since the older generations
Vom-:-~a _ — f.~.~~ can be more insistent on
privacy and "ownership" of
projects, that should not
~ stop you from finding the
best solutions for your
team.
Management might also
10 Years! have qualms about open-
ness, but might be con-
vinced by examples of
productivity increases. Not
long ago, Amazon and
eBay got people used to
Best wishes to the Project Management Institute the (at the time foreign)
Switzerland Chapter on their 10th Anniversary. idea of paying for products
online, Facebook is today
pushing the boundaries for
10 years has passed so fast - Cheetah Learning what people are willing to
knows FAST! We also know quality and service, share openly and you could
be the force enabling new
the hallmark of your Chapter. types of open collaboration
within your teams. Re-
member that the tools
We are looking forward to another decade of mentioned here allow you,
shared success! as the moderator, to set
levels of privacy in each
project.
However, once you open
the floodgates of social
From Your Friends at media project collaboration
and sharing, they might be
Cheetah Learning! difficult to close.
Winter 2011 / 2012 PM``~~~