If you’re looking to establish your online presence with LinkedIn to build relationships, generate exposure and attract new business - it’s not the kind of project where you show up, build your profile, find a few people, and call it good. If it were, you and your competition would be raking in the cash because of your LinkedIn exposure! Here are 29 ‘Basics’ that you want to make sure you’re mastering as you utilize LinkedIn’s rapidly growing, and increasingly powerful platform and distribution channel. Good Luck!

1. © 2014 LINKED INSITE
LinkedIn Marketing Self-Assessment
If you’re looking to establish your online presence with
LinkedIn to build relationships, generate exposure and
attract new business - it’s not the kind of project where you
show up, build your profile, find a few people, and call it
good. If it were, you and your competition would be raking
in the cash because of your LinkedIn exposure!
Here are 29 ‘Basics’ that you want to make sure you’re
mastering as you utilize LinkedIn’s rapidly growing,
and increasingly powerful platform and distribution
channel. Good Luck!
1. You have determined your business objective for your LinkedIn marketing. Meaning, defined the
opportunity you are going after (e.g., target audience, industry segment) and solutions you are
addressing (e.g., improve customer service, enhance brand recognition, increase lead generation,
develop partner relationships, etc).
No _____ (0) Somewhat _____ (½) Yes _____ (2)
2. Do you have a skilled person in place to create content, moderate communications and manage
online behavior and contacts?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
3. Are you regularly creating and posting educational content that ‘resets the buying criteria’ of
your prospective customers or clients, and entices your audience to get involved?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
4. Do you have a ‘Share’ button available with your educational blogs / articles to make it easy for
your guests to share with their network?
No _____ (0) Yes _____ (2)
5. Do you have tracking analytics available from your website or blog (such as Google Analytics or
HubSpot)?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
6. Do you know which metrics you want to measure?
Atlanta, GA 770.601.0949 • Seattle, WA 206.601.2821
800.261.5034 • Fax: 866.839.1668
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No _____ (0) Somewhat _____ (½) Yes _____ (2)
7. Do you have links to your LinkedIn Group, Personal Profile and/or Company Profile available
from your website or blog?
No _____ (0) Yes _____ (2)
8. Have you added strong and relevant keywords to your profile ‘Summary’, ‘Experience’ and
‘Headline’ that prospects would likely search for?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
9. Are you regularly sending invitation request (with a message other than the ‘Default’) to people
outside your network that might be good connections for you?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
10. Do you have 500+ connections of ideal prospects, partners, clients and contacts targeted to the
market you serve?
No _____ (0) Almost _____ (½) Yes _____ (2)
11. Is your profile 100% complete, and well-representative of you?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
12. Have you created your Company Profile (under ‘Companies’)?
No _____ (0) Yes _____ (2)
13. If you have a Company Profile, is the ‘Overview’ and ‘Services’ section completely filled out
and well representative of your organization?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
14. If you have a Company Profile, are your employees following the company?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
15. Have you created your own LinkedIn Group to attract prospects or partners?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
16. If you have your own group, have you changed the ‘Default’ Template messages for ‘Request to
Join’ and ‘Welcome’?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
17. If you have your own group, do you regularly invite your network to join?
Atlanta, GA 770.601.0949 • Seattle, WA 206.601.2821
800.261.5034 • Fax: 866.839.1668
www.LinkedInsite.com • Sales@LinkedInsite.com

3. © 2014 LINKED INSITE
No _____ (0) Somewhat _____ (½) Yes _____ (2)
18. If you have your own group, do you regularly send a resourceful message to the members?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
19. Have you joined 50 groups of your prospects and partners (and not just groups of your industry
competitors)?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
20. Are you regularly and consistently involved in posting Discussions that are educational or
resourceful in these groups?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
21. Do at least most of your Discussions link back to your website, blog or additional resource for
more details and information?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
22. Are you consistently engaged in Commenting on Discussion posts that are relevant to you and
what you do?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
23. Do you invite those who’ve commented or ‘Liked’ your posts to join your network?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
24. Do you regularly get involved in or create Polls to demonstrate your expertise?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
25. Do you have your Twitter account linked to your LinkedIn profile?
No _____ (0) Yes _____ (2)
26. Have you added relevant media or live links to your profile?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
27. Are you “mining” the connections you have for customers or partner relationships?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
28. Have you changed your ‘activity feed’ from the Default to ‘Everyone’ so more can engage with
you and view your updates?
Atlanta, GA 770.601.0949 • Seattle, WA 206.601.2821
800.261.5034 • Fax: 866.839.1668
www.LinkedInsite.com • Sales@LinkedInsite.com

4. © 2014 LINKED INSITE
No _____ (0) Yes _____ (2)
29. Do you regularly and consistently integrate your LinkedIn Group, Personal Profile and Company
Profile into the rest of your social media marketing?
No _____ (0) Somewhat _____ (½) Yes _____ (2)
It’s Not Easy
Strategically maintaining your LinkedIn presence takes time. If you look at all we’ve listed above, that’s
easily more than 4 hours of work per day! Here’s an important fact I want you to be aware of… the
oldest marketing strategy known to man, is to ‘Fish where the fish are’. Ladies and gentlemen, I don’t
need to convince you that ‘the fish’ have moved (in droves) to community sites like Twitter, Facebook,
LinkedIn, MerchantCircle, Pinterest and YouTube etc.
If you are serious about laying claim to your territory within the marketplace of your prospective
patients, customers or clients on LinkedIn – the time to act is now (knowing that your competition is
already developing loyal networks at this moment)!
The “Key” For Interpreting Your Answers
Now that you’ve completely answered all the questions in this assessment test, here’s how to see what it
all means to you. Tally up all the points your answers represent by calculating the point status of each
answer you’ve given (use the number in parentheses following each response). Once you get your
combined total, here’s what it tells you…
a) If your total points equal 31 or less, it tells you that your exposure within LinkedIn is very weak. You
are probably realizing less than 12% of your real opportunity for exposure, and finding and developing
relationships with business partners and prospective customers.
b) If your total points equal 32 to 45, you’re marketing at a decent level; but your business has
exceptional room for improvement. You can probably increase your overall performance by 80% or
more merely by better understanding and applying the social media marketing opportunities available.
c) If your total points exceed 46 or higher, congratulations! You’re a very fine online marketer already
and should feel good about where you’ve come, so far. But, ironically, because YOU understand so well
the additional LinkedIn marketing opportunities available to your business – your business probably still
has spectacular geometric growth possible if you decided to take your strategy and tactics to the highest
performance levels possible. Nevertheless, I’m very proud of your level of success so far!
Wherever you and your business falls on the social media marketing assessment scale, we should
definitely communicate about your goals and marketing strategy. Please feel free to reach out to me at
770.601.0949 or via email at sjones@growthstrategies.us
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Atlanta, GA 770.601.0949 • Seattle, WA 206.601.2821
800.261.5034 • Fax: 866.839.1668
www.LinkedInsite.com • Sales@LinkedInsite.com