Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
When it comes to your small business, are you comfortable with taking risks?
Have you ever experienced the thrill of successfully trying new marketing channels because your competition is?
Maybe you’re enjoying the comfort of your current, reliable campaigns?
You may feel overwhelmed by large business growth strategies, but marketing strategies are not one-size-fits-all. Small business is different from big business.
By exploring tested, successful small business-specific marketing strategies, you give your small business a safe way to expand into uncharted, potentially viral territory.
We’re happy to share some good news – taking risks doesn’t have to be scary.
Especially if we look at how other SMBs are crafting their marketing plans and using them as a guidepost.
Join our webinar to discover tested strategies that align with your small businesses to help you maximize marketing ROI.
You’ll learn:
-Where SMB marketers are taking chances and reaping the rewards.
-How SMBs decide where to be bold and where to play it safe.
-How to calculate marketing risks.
Join Amelia Northrup-Simpson, Marketing Manager at CallRail, as she shows you how you can easily measure the actionable results of trying new marketing strategies.
65% of SMBs who didn’t test a new channel in the past year worry that their company will lose business to competitors because they don’t have an effective marketing strategy.
Don’t miss out on new customers and increased revenue.
Gain confidence as you discover how risks are proven to be worth the reward.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
When it comes to your small business, are you comfortable with taking risks?
Have you ever experienced the thrill of successfully trying new marketing channels because your competition is?
Maybe you’re enjoying the comfort of your current, reliable campaigns?
You may feel overwhelmed by large business growth strategies, but marketing strategies are not one-size-fits-all. Small business is different from big business.
By exploring tested, successful small business-specific marketing strategies, you give your small business a safe way to expand into uncharted, potentially viral territory.
We’re happy to share some good news – taking risks doesn’t have to be scary.
Especially if we look at how other SMBs are crafting their marketing plans and using them as a guidepost.
Join our webinar to discover tested strategies that align with your small businesses to help you maximize marketing ROI.
You’ll learn:
-Where SMB marketers are taking chances and reaping the rewards.
-How SMBs decide where to be bold and where to play it safe.
-How to calculate marketing risks.
Join Amelia Northrup-Simpson, Marketing Manager at CallRail, as she shows you how you can easily measure the actionable results of trying new marketing strategies.
65% of SMBs who didn’t test a new channel in the past year worry that their company will lose business to competitors because they don’t have an effective marketing strategy.
Don’t miss out on new customers and increased revenue.
Gain confidence as you discover how risks are proven to be worth the reward.
With the SEO industry ever evolving and new trends constantly emerging, is content still the key to a successful strategy?
How do you make sure your content is up to the latest search standards?
Watch for an insightful webinar where Carlos Meza, President and CEO of Crowd Content, will share what it takes to form an effective content strategy, while keeping up with modern times.
You’ll learn:
- The role of content in modern SEO.
- Content strategies that used to work and now don’t.
- The different types of content you can create to capture more organic traffic.
- How to future-proof and scale your content strategy to increase organic traffic.
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Roland Frasier
Digital marketing strategy deck presentation from Ungagged 2015 in London presented by Roland Frasier. This deck presents a comprehensive marketing strategy for driving conversions, sales and conversion optimization.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
Tired of losing sales pitches? Look no further, get some timeless advice from high-stakes presentation consultant: Cliff Atkinson on how to throw out your old sales pitch and make your next one count.
Download here: http://www.paywithapost.de/pay?id=80eb8437-7393-4e61-b8a6-175d76d9eb5b
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
In an age of power- and useful generative AI systems on the one hand and Google's approach to determine helpful and authoritative content on the other hand, the question is “What is the state of search now and how will it change”? I present exclusive findings from a deep dive study that reveals how Google is continuously changing and how the users adapt to it. This is not the full study, but a glimpse on how Search is evolving as an appetizer to the soon be release Semrush State of Search 2023 study.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.
This document provides an introduction to Aakriti Tholia. It describes her as friendly, honest, fun, supportive, reliable, helpful, and sometimes crazy. As a kid, she had dreams of being superwoman, succeeding in school, becoming an actress, a teacher, a dancer, famous, and running her own business. Professionally, she describes herself as resourceful, team oriented, detail oriented, analytical, a fast learner, punctual, reliable, and creative. In her personal life, she enjoys designing, travelling, listening to music, writing, and reading. She acknowledges there is still a long way to go in her journey.
This document is Aldrin Suson's personal branding assignment which provides biographical information about himself. It includes details about his education at California Baptist University in public relations and nursing. It discusses his personal mission statement and background growing up in the Philippines. It also outlines his recent travels, internships in fashion public relations, goals to work in both fashion and nursing, and inspiration from his father.
With the SEO industry ever evolving and new trends constantly emerging, is content still the key to a successful strategy?
How do you make sure your content is up to the latest search standards?
Watch for an insightful webinar where Carlos Meza, President and CEO of Crowd Content, will share what it takes to form an effective content strategy, while keeping up with modern times.
You’ll learn:
- The role of content in modern SEO.
- Content strategies that used to work and now don’t.
- The different types of content you can create to capture more organic traffic.
- How to future-proof and scale your content strategy to increase organic traffic.
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Roland Frasier
Digital marketing strategy deck presentation from Ungagged 2015 in London presented by Roland Frasier. This deck presents a comprehensive marketing strategy for driving conversions, sales and conversion optimization.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
Tired of losing sales pitches? Look no further, get some timeless advice from high-stakes presentation consultant: Cliff Atkinson on how to throw out your old sales pitch and make your next one count.
Download here: http://www.paywithapost.de/pay?id=80eb8437-7393-4e61-b8a6-175d76d9eb5b
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
In an age of power- and useful generative AI systems on the one hand and Google's approach to determine helpful and authoritative content on the other hand, the question is “What is the state of search now and how will it change”? I present exclusive findings from a deep dive study that reveals how Google is continuously changing and how the users adapt to it. This is not the full study, but a glimpse on how Search is evolving as an appetizer to the soon be release Semrush State of Search 2023 study.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.
This document provides an introduction to Aakriti Tholia. It describes her as friendly, honest, fun, supportive, reliable, helpful, and sometimes crazy. As a kid, she had dreams of being superwoman, succeeding in school, becoming an actress, a teacher, a dancer, famous, and running her own business. Professionally, she describes herself as resourceful, team oriented, detail oriented, analytical, a fast learner, punctual, reliable, and creative. In her personal life, she enjoys designing, travelling, listening to music, writing, and reading. She acknowledges there is still a long way to go in her journey.
This document is Aldrin Suson's personal branding assignment which provides biographical information about himself. It includes details about his education at California Baptist University in public relations and nursing. It discusses his personal mission statement and background growing up in the Philippines. It also outlines his recent travels, internships in fashion public relations, goals to work in both fashion and nursing, and inspiration from his father.
The document discusses what makes an effective or ineffective presentation. It lists several factors that contribute to an effective presentation including having knowledge of the subject matter, confidence, clear structure, natural delivery, rehearsal, and engaging the audience with questions. Ineffective presentations are said to include being poorly prepared, nervous delivery, complex language, hiding behind slides, and not engaging the audience. It also discusses using fears and nerves to your advantage by being well prepared.
The Complete Starter Guide To Tumblr MarketingViraltag Inc.
Everything you ever wanted to know about Tumblr but were afraid to ask. In this guide you'll learn how to create a Tumblr account and drive business from the social network.
Your Guide to Personal Branding, A to ZBarry Feldman
What are the true benefits of personal branding? How is it done? This presentation presents a complete guide to personal branding, from A to Z. Learn the language of personal branding in this concise guide.
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
The document provides advice on personal branding and networking. It discusses discovering and developing your personal brand through understanding your strengths and goals. It emphasizes the importance of communicating your brand consistently across online and in-person platforms and maintaining your brand over time. Networking and volunteering are presented as ways to meet potential opportunities while strengthening your personal brand.
Mental math strategies for grade 3 students include count on, doubles, near doubles, making friendly numbers, and front-end adding. Count on involves counting up from the first number when adding a small number. Doubles are adding a number to itself. Near doubles looks similar to doubles but is off by 1-4. Making friendly numbers changes a number to one ending in 0 to make adding easier. Front-end adding uses place value and starts by adding tens then ones. These strategies can help students solve math equations mentally without paper or pencil.
Harry Surden - Artificial Intelligence and Law OverviewHarry Surden
This document provides an overview of artificial intelligence. It defines AI as using computers to solve problems or make automated decisions for tasks typically requiring human intelligence. The two major AI techniques are logic and rules-based approaches, and machine learning based approaches. Machine learning algorithms find patterns in data to infer rules and improve over time. While AI is limited and cannot achieve human-level abstract reasoning, pattern-based machine learning is powerful for automation and many tasks through proxies without requiring true intelligence. Successful AI systems are often hybrids of the approaches or work with human intelligence.
The document summarizes 10 key facts about the future of work: 1) Jobs are becoming more knowledge-based, requiring skills like analytical thinking. 2) Employment has grown most in healthcare, education, and professional services. 3) Automation is replacing many traditional jobs, with estimates that 47-50% of current jobs could be automated. 4) People see other jobs as more at risk of automation than their own. 5) More people express worry than optimism about automation's impact. 6) Workers see technology as more positively impacting their careers. 7) Higher-educated workers report greater benefits from technology. 8) Skills in technology, communication, and lifelong learning are seen as most important for the future. 9)
This document provides a summary of fundraising rounds for AI and data startups in Europe in 2016. Some key findings include:
- Over 270 startups raised $774 million in 2016, up from $583 million in 2015.
- The average funding round was $3.7 million.
- France and the UK led fundraising totals, with 108 startups in the UK raising $188 million and 37 startups in France raising $118 million.
- Early stage investments boomed, with $215 million invested in 170 early stage startups.
- In 2016, focus shifted from marketing applications to technologies using natural language processing, speech recognition and other AI techniques, as well as applications in healthcare, agriculture and other industries
The document discusses strategies for writing effective headlines and ads based on an analysis of viral content headlines. It finds that the most shared headlines on Facebook and Twitter follow common structures that include an emotional element, content element, topic element, and sometimes a format or promise element. Specific words like "amazing" and phrases including numbers, signs, and photos tend to be very effective on Facebook. Headlines focusing on trends, facts, and tips work best on Twitter, while LinkedIn responds more to words like "successful" and content about trends and the future. The document provides examples of how to apply these findings to create engaging ads and headlines.
Are you hungry for Google's secret sauce? Well look no further! We have brought together two of the biggest names in the industry for a FREE live webinar! If you want to get a taste, join us as Larry Kim from Wordstream and Bryan Todd from Perry Marshall disclose a unique twist on AdWords with our session; “Totally Insane Strategies to Triple your Click-Through Rate”.
This document summarizes Larry Kim's presentation on pay-per-click (PPC) advertising. The presentation provides tips on writing effective ads and landing pages, understanding how Google AdWords auctions and quality score work, and using remarketing to retarget visitors. It encourages testing many ad variations to find the highest performing "unicorns" that achieve click-through rates 3-6 times the average.
SearchLove London 2016 | Larry Kim | Ten CRO Truth Bombs that will Change You...Distilled
You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.
Cro truth-bombs-searchlove-london-october-2016-larry-kimLarry Kim
1) The document discusses converting "donkey" marketing offers with low conversion rates into "unicorn" offers with much higher conversion rates through unconventional growth hacking techniques.
2) It advocates focusing on brand awareness, user experience, and compelling offers that pull users quickly through the marketing funnel rather than relying solely on optimization testing.
3) The key takeaway is to focus on on-page elements, brand awareness, and engineering dramatically improved offers in order to achieve "unicorn" conversion rate results.
This document summarizes Larry Kim's presentation on pay-per-click (PPC) advertising. The presentation provided unconventional tips for improving PPC campaigns, including focusing on high click-through rate ads and landing pages, testing many ad variations, leveraging new features like mobile and remarketing, and reallocating budget away from low-performing campaigns. Key points included writing ads that achieve click-through rates 3 times the average, offers that convert 3 times the average rate, and using remarketing to significantly increase repeat traffic and engagement on a website. The presentation emphasized the importance of testing ad text, landing page layouts, and new features to discover the top-performing pages and ads.
How AdWords Really Works
Winning at AdWords the Weird Way
Tips for Writing Killer Ads
Tips for Writing Crazy Offers
Hacking the Google Display Network
Key Trends Influencing PPC Marketing in 2015!
Larry Kim, Wordstream - The Ultimate Guide to Hacking Twitter and Facebook AdsMarketing United
Join Larry Kim as he guides you through tips and processes for getting 10-100x more value from paid advertising campaigns on Facebook and Twitter. You’ll learn new strategies to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales – all for less than $7 per campaign! Plus, you'll gain critical insights into how the algorithms of Paid Social Media advertising really work, including Relevancy Score and Quality Adjusted Bids. This is a must-attend session for content, social media and PPC marketers alike.
Larry Kim's Top 10 Facebook Hacks of all time!GrowthHackers
"These days content marketing feels like a suicide mission,” Says Larry Kim.
That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg?
Two words: Social ads.
Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click.
The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business.
In this webinar, Larry Kim will cover:
The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose
Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more
Social re-marketing: strategies for turning clicks into leads and sales on the cheap
[Unwebinar] Personalizing Your PPC Campaigns with Keyword Insertion, Ad Custo...Unbounce
Are you wasting your optimization time tweaking buttons, icons and and colors?
To really move the needle on conversions, you have to think outside the box — and outside the landing page.
In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.
You'll learn:
- How to utilize different ad formats and extensions
- How Quality Score works (and what a good score looks like)
- How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads
...plus, much more!
SEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry KimSearch Engine Journal
Presenter: Larry Kim of Mobile Monkey Inc.
Description: There's over 1000 new features in PPC marketing across Facebook and Google AdWords in the last year. Which ones should you focus on? Join Larry Kim for a tour of his top 7 most highly leveraged new PPC advertising hacks to get the most returns for least amount spent.
Larry Kim, founder and CTO of WordStream and expert in pay-per-click (PPC) advertising, presented the top 10 PPC hacks of all time. The presentation covered hacks such as optimizing quality score, writing attention-grabbing ads, using bid multipliers, leveraging mobile and call buttons, implementing remarketing, utilizing remarketing lists for search ads (RLSA), targeting in-market segments, using Gmail ads and YouTube ads, and gaining first mover advantage in new advertising features. Larry Kim has over 10 years of PPC experience and is a prominent figure and author on search engine marketing.
In the world of PPC, getting clicks is only half the battle - the other half is getting those visitors to take the next step and actually convert to customers. In this webinar, WordStream's Founder & CTO Larry Kim and Lead Analyst Mark Irvine reveal simple strategies guaranteed to TRIPLE your conversion rate. You'll learn:
-Features of top converting PPC campaigns
-Conversion rate benchmarks for top industries
-Precise impact of Quality Score on Cost Per Action
-Easy conversion rate experiments to send your conversions sky-high!
Watch it now and arm yourself with the tools needed to launch your conversion rate to infinity – and beyond!
For more information, please visit www.wordstream.com.
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
The document outlines 10 PPC marketing hacks presented by Larry Kim at #SEARCHFEST. They include improving quality score in AdWords to lower costs and increase visibility, writing "unicorn ads" that get 6x the average click-through rate, leveraging quality score for social media ads, implementing people-based targeting, optimizing ads on the Google Display Network, formatting display ads like content, boosting mobile conversions with call extensions, advertising in Gmail inboxes, promoting videos on YouTube to increase organic traffic, and gaining early adoption of new Google features. The overall message is that unconventional tactics can provide significant advantages in paid search marketing.
After analyzing the data from more than half a billion dollars of ad spend, I've uncovered some incredible trends in current online marketing that you NEED to be aware of if you want to be successful in paid search.
Get the inside scoop on what you need to know to dominate your industry in this live webinar.
You’ll learn why:
Quality score is more important than ever
Negative keywords are STILL a missed opportunity in optimization
Average conversion rates are not what they used to be
eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter ...William Renedo
This document contains a series of slides from a presentation on paid social media advertising. The presentation discusses 10 hacks for improving engagement and lowering costs for paid social ads, including focusing on high engagement content, using precise targeting methods like keywords and interest segments, implementing remarketing strategies, and creating custom audiences. Specific platforms like Facebook and Twitter are discussed. The goal is to optimize ad quality scores and generate more qualified leads at lower costs.
Similaire à 10 Ridiculous Hacks to 5X Click-Through Rates (20)
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads.
Check out these webinar slides to learn:
• Ways to drive qualified traffic to your site – both free and paid tactics
• The importance of setting goals and measuring website traffic
• Why website traffic is important
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
The promotional campaign for a hearing center gave away a free pair of hearing aids. This generated over 280 marketing leads who provided their contact information and 65 requests for consultations. Tactics included digital ads, social media posts, and a custom sweepstakes page where entrants could complete a survey with contact and qualification questions. The campaign successfully grew the business's email list and scheduled sales consultations as objectives.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
This document provides benchmarks for key search advertising metrics including average cost per click (CPC), click-through rate (CTR), cost per lead (CPL), and conversion rate (CVR) across different industries. It analyzes the data collection strategy and discusses the meaning and factors that influence each metric. Industry experts are quoted discussing CPC, CTR, CPL, and CVR. The importance of benchmarking metrics against industry standards and adjusting strategies accordingly is emphasized. The presentation concludes that search ads can help businesses' bottom lines by setting realistic goals, knowing what matters most to each business, using benchmarking as a tool, and having backup plans since different metrics may perform better in different situations.
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
This document discusses how to build a strong online presence through various marketing strategies. It covers optimizing your website, social media presence, online listings, paid ads, and content. The key strategies outlined include having an attractive, optimized, and visible website; engaging on social media with relevant, shareable content; claiming and optimizing business listings; running effective paid search and display ads; and creating diverse, accessible content. The goal is to improve search visibility, trust, and reach in order to drive more website traffic and conversions.
This document discusses how search engine optimization (SEO) and pay-per-click (PPC) advertising can be used together more effectively. It provides an overview of each approach and their respective pros and cons. SEO is described as an organic, long-term solution while PPC provides faster results but is more expensive. The document outlines several scenarios where combining SEO and PPC strategies can overcome limitations of each individual approach. It presents a case study showing how one company achieved a three-fold increase in leads by integrating both SEO and PPC over time. The key message is that SEO and PPC work best as complementary digital marketing strategies.
To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast.
Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors?
Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to:
• Fill gaps that are hurting your revenue.
• Gain and retain quality clients.
• Use a secret swiss army knife of targeting tools not seen anywhere else.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
You’ll learn:
• The 5 major changes, including those related to the Apple iOS 14 update.
• The effects these changes could be having (positive and negative) on your accounts.
• How to adapt your marketing strategy to continue seeing success on Facebook.
The document discusses 3 surprising ways to beat Facebook ad fatigue including hosting an event, creating a Facebook group, and using Facebook stories to engage audiences. It encourages readers to get a free Facebook ads assessment to improve their marketing strategies on the platform and avoid ad fatigue among their target audiences. The summary provides the key ideas and purpose of the document in 3 sentences.
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
Plus de Internet Marketing Software - WordStream (20)
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
24. High QS (Great!)
• High Ad Impression Share
• Low Cost Per Click
• Low Cost Per Conversion
Low QS (Terrible!)
• Low Ad Impression Share
• High Cost Per Click
• High Cost Per Conversion
Get a High Quality Score! (Duh)
Above Average CTR = High Quality Scores.
@larrykim #CTRHacks
31. HIGHER POST
ENGAGEMENT
Higher Relevance Score
HIGHER RELEVANCE SCORE
More Impression Share and
Lower Cost Per Engagement
“Relevancy Score” in Facebook
=
=
@larrykim #CTRHacks
32. “Quality Adjusted Bid” in Twitter
HIGHER Relevance, Resonance, Recency =
HIGHER Quality Adjusted Bid =
MORE Ad Impressions at Lower Cost
RESONANCE: Are consumers
engaging your Tweet? Do they
retweet, favorite, or reply?
RELEVANCE: Is your Tweet
related to things a user is
interested in?
RECENCY: Is your Tweet fresh?
Fresher Tweets get higher
priority.
@larrykim #CTRHacks
68. FYI: Calls Worth More Than Clicks
Contact rates significantly drop off after 5 minutes.
Why? Declining interest, alternate solutions, etc.
CONTACT RATE
100x decrease from
5 min to 30 min
QUALIFICATION RATE
21x decrease from 5
min to 30 min
CONTACTRATE
TIME
Source: MIT
@larrykim #CTRHacks
72. There’s a Secret Account-
Wide Quality Score.
@larrykim #CTRHacks
73. • Add Branded Terms With
Insanely high CTR to Raise
Average Quality Scores in
Account.
• Delete The Bottom Third of
your Worst Account and Move
to Remarketing (or
Facebook, etc.)
Crazy Hack to Increase Quality Scores
Delete Your Junk Ads / Double Down On Your Best Stuff.
@larrykim #CTRHacks
77. Unicorn Account Has Amazing Quality Score
Note: ALL keywords in this account are QS 10 or 7.
@larrykim #CTRHacks
78. What’s a Good Quality Score These Days?
Average QS is around 6/10.
@larrykim #CTRHacks
79. If Your Quality Score is:
•1 to 3: Delete
Immediately.
•4-6: Try to Fix
•7-10: Don’t Mess With
Success / Increase
Budget
The Crazy Hack to Increase Quality Scores
@larrykim #CTRHacks
80. Larry’s #2 AdWords Hack:
Go After Specific Audiences Using
Remarketing, RLSA and Custom Audiences
81. Behold The Awesome Power of
Combining Keyword Search + Audiences
Audiences: They’re Qualified
To Buy Your Stuff
Keyword Targeting: They’re
Looking For Your Stuff
Target a Narrow
Audience That Meets
BOTH CRITERIA!!
Yields Higher
Conversion Rates at
Lower Costs!!
@larrykim #CTRHacks
82. Target search
ads only to
people who
recently visited
your site!
REMARKETING LISTS FOR SEARCH ADS (RLSA)
Users visit your site, get added
to your remarketing list
Show them customized ads
when they search on Google!
@larrykim #CTRHacks
83. Customer Match Lets You
Target Search, YouTube and
Gmail Ads to Specific Email
Addresses!
85. The Power of Remarketing (RLSA, Customer Match)
Instant Unicorns!!
Click Through Rates
Conversion Rates!
2X
½
2X
Cost Per Click
@larrykim #CTRHacks
86. 59% higher ROI than generically targeted
Campaign & 41% higher than RLSA!
Ridiculous ROAS for Customer Match Targeting!
@larrykim #CTRHacks
100. Is there a format or structure to viral
headlines that make them resonate?
Are there words and phrases that work
particularly well?
How well do headlines travel across
social networks?
What can we learn from most shared
headlines that we can apply to ads?
101. Many tips on headline writing
Unique Ultra-Specific Urgency Useful
Something
different, fun,
personality
Be clear
what it is
about
Are you losing
sales?
Benefits
promise
@steverayson #CTRHacks
103. 1. Structure of Viral Headlines
Common elements
Emotional
Element
Content
Element
Topic
Element
Format
Element
Promise
Element
Amusing
Surprising
Heart Warming
Beautiful
Inspiring
Warning
Shocking
Images
Facts
Charts
Quotes
Video
Interaction
Trending topic
(e.g. Zombies,
Donald Trump)
Health
Cats & Dogs
Babies
Long Life
Love
List Post
Quiz
Story
Curated
Research
eBook
How to ..
‘Complete
Guide To’
Practical Tips
Improve Your
104. Structure of Viral Headlines
Format
List post, quiz,
Infographic
Emotional Hook
Emotional word or
superlative
Content Type
Images, quotes,
pictures, facts
Topic
Love, cats, dogs,
fitness, health, Donald
10 Amazing Facts About Donald Trump
106. Webinar Headline Structure
2,500 sign ups
Emotion
Topic
10 Ridiculous Hacks To 5x Click-Through Rates
Promise
Format Content Type
107. Entertain Warning Helpful
What are the most shared
Trigrams (3 word phrases) in
headlines?
2. Words & Phrases
@steverayson #CTRHacks
108. Research
Note Research
Trigrams
Monitor
1. Extracted trigrams and bigrams
from the headlines of 1 million
random articles from top
publishers
2. Looked at trigrams that are
present in at least 150 of the
article headlines
1. Sorted them by shares across
social networks to identify the top
performing trigrams in terms of
social shares
109. Facebook
Top trigrams in
most shared
content headlines
Research Trigrams MonitorTrigram
Average FB
likes & shares
No
articles
X pictures that 19,646 162
X signs you're 12,741 206
make you laugh 11,029 169
how well do 10,111 411
X photos that 9,714 250
can we guess 9,085 202
you should never 8,669 222
X things only 7,940 307
are the best 7,106 164
X things to 6,676 626
110. Are the top trigrams
and headlines the
same across
networks?
Or do we need different
headlines & ad copy for
different networks?
How much overlap of top trigrams is
there between Facebook and Twitter?
111. Entertain Warning Helpful
Trigram
Average
FB likes &
shares No articles Trigram
Average
Twitter
shares No articles
X pictures that 19,646 162 the science of 542 175
X signs you're 12,741 206 the case for 364 248
make you laugh 11,029 169 you can now 321 208
how well do 10,111 411 Donald Trump is 313 239
X photos that 9,714 250 history of the 307 321
can we guess 9,085 202 the art of 276 264
you should never 8,669 222 the rise of 268 258
X things only 7,940 307 first time in 262 237
are the best 7,106 164 the future of 259 778
X things to 6,676 626 the age of 258 180
@steverayson #CTRHacks
112. Entertain Warning Helpful
Review of specific words and phrases that were
highlighted by our research.
Analyzed minimum of 10,000 posts for each of
these across all sites, not just larger publishers.
3. Differences by Social Network
@steverayson #CTRHacks
113. Entertain Warning Helpful
Superlative Words FB Twitter LinkedIn
Amazing 15,600 538 14
Inspiring 7,340 125 6
Surprising 2,700 87 38
Successful 1,067 137 135
It appears “Amazing” in a title works far better on Facebook and Twitter than
on LinkedIn. By contrast “successful’ in a title outperforms on LinkedIn.
@steverayson #CTRHacks
114. Entertain Warning Helpful
Analysis Words/Phrases FB Twitter LinkedIn
History of 1,795 58 12
Trends 1,780 311 171
Truth about 1,681 71 15
Future of 1,078 137 135
Rise of 719 60 35
Secret to 755 33 26
Insights 189 70 89
@steverayson #CTRHacks
115. Ad or headline on LinkedIn might be better using Trends rather than Insights
“10 Economic Trends You Need To Know From New IAB Report”
Or alternatively use “The future of ..”
@steverayson #CTRHacks
117. Entertain Warning Helpful
Trigram
Average FB
likes &
shares No articles Trigram
Average
Twitter
shares No articles
X pictures that 19,646 162 the science of 542 175
X signs you're 12,741 206 the case for 364 248
make you laugh 11,029 169 you can now 321 208
how well do 10,111 411 Donald Trump is 313 239
X photos that 9,714 250 history of the 307 321
can we guess 9,085 202 the art of 276 264
you should never 8,669 222 the rise of 268 258
X things only 7,940 307 first time in 262 237
are the best 7,106 164 the future of 259 778
X things to 6,676 626 the age of 258 180
@steverayson #CTRHacks
118. Entertain Warning Helpful
Content Format FB Twitter LinkedIn
List: 10 45,063 1,052 134
How to 17,533 1,040 133
Quiz 8,306 105 10
Guide 5,294 244 46
@steverayson #CTRHacks
119. For LinkedIn use “How to” to promote the guide e.g.
“How to successfully recruit software engineers”
“How to run a killer software recruitment campaign”
Alternatively use a list post headline across multiple social networks
“10 proven ways to recruit software engineers”
@steverayson #CTRHacks
124. Viral headlines
have common
elements and
structures
Research Trigrams MonitorUse the core elements in your
headline and ad copy
10 Surprising Tips To Improve Your Headlines
125. The words and
phrases that
resonate varies a
lot by network
Research Trigrams MonitorResearch the words/phrases
that work in your area & network
Draft different copy for posts
and ads on different social
networks
Trigram
Average FB
likes &
shares No articles Trigram
Average
Twitter shares No articles
X pictures that 19,646 162 the science of 542 175
X signs you're 12,741 206 the case for 364 248
make you laugh 11,029 169 you can now 321 208
126. What are the top
Trigrams in your
area?
Run a BuzzSumo most shared search for your topic
Export the results to a csv or Excel, sort by shares
by network eg total shares or FB
Copy say top 500 or 1,000 headlines and paste into
text analyzer http://www.online-
utility.org/text/analyzer.jsp
Review top trigrams and bigrams
127. Research what
works in your area
Research Trigrams Monitor
Specifically:
Superlatives eg Amazing on FB,
Successful on LInkedIn
Content type eg Pictures on FB,
Habits on LinkedIn
Words eg trends, insights, tips,
facts, future