advert plan

1. Smile campaign

2. My audience is teenagers who suffer with mental health
around the ages 15-20
Most of my audience said that they do suffer from
mental health or are unsure of whether they do or not
The majority of people who answered my survey said
they feel happy most of the time and also some of the
time
They also said that the main cause f their mental health
problems are family and college
Most of the audience don’t see someone professional for
help
Who is the audience ?

3. Why make an advert for this campaign
I want to make an advert because as more
people of the age range watch tv so when
the adverts come on it would be perfect
timing to put the adverts after a popular
show among teens.
I chose to do an avert so that the audience
will pay more interest since I can add
things that will interest them
With a tv advert I can create more of an
emotive advert to engage with the
audience for this advert

4. Codes and conventions
The codes and conventions that I would use
would be the lighting for the scenes, I would
make a mix of high key and lowkey lighting to
make it neutral where it looks professional
I would also use music that fits the theme for
example if it is a sad scene I would use sad music
but if it was more uplifting I would use
something brighter and more joyful.
I will also use a story line so I can create a
somewhat relatable scenario for people to relate
to

5. Advert idea
The plan for my advert will be a student
who is struggling with college and work
and they feel stressed and then
something cheers him up.
I chose this idea because It can be
relatable with people of my target age
group since they will be in college or
school. Also the job part could also
appeal to the older parts of
my audience.
I think this will be a good plan since it
aims to things my audience relate with
and I will use people who fit into the
age category which will attract teens in
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