An in-depth presentation of the most recent data on Canadian book buyers, readers, and consumers. Link to video and transcript: https://bnctechforum.ca/sessions/book-industry-state-of-the-nation-2024/ Presented by BookNet Canada on April 2, 2024, with support from the Department of Canadian Heritage.

1. Book Industry State of The Nation
Noah Genner
April 2, 2024

2. native-land.ca

3. Read a book in the last year?
80%

4. 2023 Market Updates

5. Print Market - Physical Trade Books
48,791,765
$1,102,387,350

6. Print Market - Unit Sales (M)

7. Print Market - Weekly Sales

8. Print Market - YoY Change

9. Print Market - YoY Change USA and Canada
USA data from circana BookScan

10. Frontlist and Backlist YoY

11. Print Market - Bestsellers

12. Print Market - Canadian Bestsellers

13. Print Market - Canadian Most Loaned

14. Print Market - Subject Breakdown
ACP Publishers

15. Snapshot: Romance in 2023
+59%
+9%
Romance
+9%
2023 over 2022

16. Romance in 2023: Old Flames
Contemporary
-5%
Romantic Comedy
-9%
Regency
-35%
Fantasy
+235%

17. Currently Crushing: Romantasy
Headlines…

18. WWTAWWTA Romantasy
Adult
Fantasy / Romance
+57%
Adult
Romance / Fantasy
+235%
Young Adult
Fantasy / Romance
+331%

19. Top Titles: FICTION / Romance / Fantasy

21. Print Market - Canadian Contributors

22. Print Market - French Language YoY Change and Value
Quebec data from BTLF/Gaspard
2023 Sales
$155,411,551
7,440,034 units

23. BNC SalesData - Did You Know?
In 2023…
…2,749 retail outlets reported sales to BNC SalesData.
…33 new retailers were added to the reporting panel.
…604,007 ISBNs had sales reported.
…the average list price of a print book sold was $22.59.

25. Read a book in the last year?
Data captured in
Jan. 2024 for the
forthcoming edition
of the Canadian
Leisure & Reading
Study

26. Select the books you read last year - format.

27. Select the books you read last year.

29. https://www.bankofcanada.ca/2024/01/canadian-survey-of-consumer-expectations-fourth-quarter-of-2023/

30. I had no restrictions on book buying.
I chose books within my budget.
I only got free/borrowed books.
2022 2023
30% 23%
40% 44%
33%
30%
Select the statement that best describes your book buying

31. Canadian Book Consumer

32. How did they acquire

33. Acquisition by age

34. Where are they purchasing

35. Where are they purchasing (print)

36. Where are they purchasing

37. What formats are being purchased

38. Percentage of buyers who…

39. What formats are being purchased (average)

40. Purchase Awareness

41. More on formats, preferences, etc…

42. Research coming up…
Canadian Book Market 2023 — out now!
Canadian Leisure & Reading Study 2023
Canadian Book Consumer 2023
The State of Publishing in Canada 2023

43. Market Trends
Penguin Random House
Microsoft
Greenly

44. Thank you
research@booknetcanada.ca
booknetcanada.ca/newsletter-sign-up