3. Initial Customers
• Biggest Challenge
• Proof Of Concept : Key
• Customer Validation : Adds Significant Value
• First 10 / 100 / 1000 / 10000 Customers : Start-up Will Stay
4. Investments
• Life-line of Any Business
• Initial Revenue : Investors’ Confidence Goes Up
• Wide Network of Investors
• Driving Initial Revenues, Validation of Business Model
• More Certain of Investment at Appropriate Valuation
5. Growth & Managing Growth
• Business Plan / Execution
• Governance Structure / Processes / Team / Tech Intervention
• Customer Feedback : Facilitates Better Execution of Plan
6. Realise Value
• Build Brand / Enhance Brand Value
• Build Enterprise Value
• Founders / Investors : Reap Benefit of Enhanced Enterprise Value