Hi everyone,The following slides are an overview of the monthly and weekly focus we will be putting to highlight the huge and inspiring effort Edgeryders everywhere are making as we build Living on the Edge (LOTE) together, October 29th - November 3rd, Matera, Italy.

1. #LOTE Social Engagement Timeline
Website: edgeryders.eu
Twitter: @edgeryders
Facebook: /edgeryders

2. Hi everyone,
The following slides are an overview of the monthly
and weekly focus we will be putting to highlight the
huge and inspiring effort Edgeryders everywhere are
making as we build Living on the Edge (LOTE)
together. Welcome to the awesome social media
team!
edgeryders.eu/lote-social-media-team

4. • New Video: Meet ER
founders!
August
• Weekly Community Calls
Crowdsource Agenda
• Plan your trip
September
• Onsite preps
October
Nadia’s keynote about ER
edgeryders.eu/lote-social-media-team
Shout Outs for Supporters
Final Agenda & Registrants

5. #1 Video invitation: join Edgeryders for Living on the Edge at the world’s first
unMonastery, Matera Oct 29 - Nov 3 http://goo.gl/JvoSkT
#2 What Edgeryders want at LOTE: ex "Discovering the unMonastery and
understanding how to replicate the model" - Benjamin http://goo.gl/c2LS9v
#3 Reminder Weekly Community Call: Join Edgeryders Friday 11 AM CET!
http://goo.gl/lQbkPJ
All weeks
edgeryders.eu/lote-social-media-team

6. End of July
#1 Bridge building: Edgeryders – Materani
Aim: Engage the local community through Matera 2019 webteam and their online
platform. see @Matera2019 #MT2019 on twitter
How:
• Endorse the Open Letter from Edgeryders to Materani: Italian version & English
version
• Heartfelt! The local community in Matera puts itself forward to host Edgeryders
while at LOTE http://goo.gl/sRKkJ
edgeryders.eu/lote-social-media-team

7. August 1 - 15
#1 Lineup: Lote Teams & Leaders
Aim: Reach out to key members in the community to take up active roles in track
building, logistics, venue, Halloween party, partnerships & fundraising
How:
• The #Lote organising team puts itself together: get involved and join team Nadia,
Ben, Auli, Pavlik http://goo.gl/i1DeIs
• Edgeryders new video! Meet the founders: http://goo.gl/pm9vGK
edgeryders.eu/lote-social-media-team

8. #2 Edgeryders at Oslo event - Celebrating the Future
Aim: Create visibility for Edgeryders and Lote within other communities
How:
• Spreading good news: Edgeryders founder Nadia EL-Imam is speaking at Celebrating
the Future - Empowering youth in Oslo Aug 5th http://goo.gl/zBFzG
#celebratingthefuture
August 1 - 15
edgeryders.eu/lote-social-media-team

9. #3 Community Call dedicated to Lote social engagement
Aim: Consolidate shared practices; agree on strategic needs and use of tactics & tools
How:
• Join Edgeryders in online Community Call for crash course in tactics and social
engagement in #Lote! Facebook event
August 1 - 15
edgeryders.eu/lote-social-media-team

10. #1 Crowdsourcing the Agenda
Aim: Generate engagement around the 3 tracks: upskilling, unMonastery codesign and
unConference at the Edge
How:
• At #LOTE Edgeryders are upskilling for greater impact. Help build the new session
on: link
• Me, you and everyone we know is co-designing the world’s first unMonastery: link
• Help build the wildest unConference on the Edge ever: link
August 16 - 31
edgeryders.eu/lote-social-media-team

11. #2 Organize your stay in Matera at #LOTE
Aim: Highlight participants’ needs and help offers from Materani;
How:
• Dear potential hosts and couch surfers: link to call4actiom
• Peeps! get in touch with Elf Pavlik & co. to secure cheap travel to Matera:
eg.ridesharing
August 16 - 31
edgeryders.eu/lote-social-media-team

12. #1 LOTE final agenda & registrants
Aim: Push out and validate agenda among communities, partners, tentative funders
How:
• Meet the protagonists of LOTE sessions
• Haven’t registered for Edgeryders big community event in Matera? Final call for
registration: blog post
September 1 - 15
edgeryders.eu/lote-social-media-team

13. #2 Supporters lineup
Aim: Shout outs to partner organizations and supporting individuals to drive
fundraising efforts
How:
• Kudos to x for supporting Lote with.. You too can get involved!
• The fundraising team needs help with..
September 1 - 15
edgeryders.eu/lote-social-media-team

14. #1 Bridge building: Edgeryders – Materani
What: Renew Edgeryders pledge to Materani
How:
• Thank you’s and shout outs to the lovely locals supporting Lote
• Materani are going international and Living on the Edge!
September 16 - 30
edgeryders.eu/lote-social-media-team

15. #1 Onsite preps at the unMonastery
Aim: Support welcoming team; Create visibility for Edgeryders associated with Matera
European Capital 2019
How:
• People are traveling to Matera to prepare LOTE
• Meet the welcoming team! link to post
October
edgeryders.eu/lote-social-media-team