1. QUARTER 2 EMPOWERMENT TECHNOLOGY REVIEWER 1
🍀COLLABORATIVE DEVELOPMENT OF
ICT CONTENT🍀
❖ Individuals work together to
produce / create a well-defined
content to achieve a common
business purpose
❖ Interacting in real time over the
internet
❖ Provides a smooth process in the
development of ICT content even
without working together
physically
Team Members:
1. Project Manager
● Individual who has the
general accountability of
the website
2. Data Analyst
● Gathers, processes, and
performs statistical
analyses of data
3. Content Writer and Editor
● Responsible for reviewing
the data and finalizing
the complete information
4. Web Designer
● Creates the appearance,
layout, and elements of
website
5. Web Developer
● Technically develops the
overall functionalities of
a web page
Online Collaboration Tools:
Facebook Groups Yammer
G suite MS Office 365
Google Chat Hangouts
Prezi Trello
Google Docs Google Drive
Google Sheets Zoom
Google Slides Microsoft Teams
Viber Skype
Kakao Talk Line
WeChat Google Meet
✨PROJECT MANAGEMENT✨
❖ The application of knowledge,
skills, tools, and techniques to
project activities
❖ It is needed to achieve project
requirements, usually to time
and budget
Five Phases of Project Management:
1. Initiating
● Overview of objectives of
the project, needs, and
the problem is identified
● Creation of project
charter
2. Planning
● Successful project
conclusion is worked out
by the project manager
and the project team
● Brainstorming of ICT
Theme to be published
3. Executing
● Curation of ICT Content
may occur in this phase
for quality assurance
● Content writers and
editors are essential in
this phase
2. QUARTER 2 EMPOWERMENT TECHNOLOGY REVIEWER 2
4. Monitoring and Controlling
● Ensures that the project
meets its focus for each
project objective
● A web developer may
work in this phase
5. Closing
● This happens when each
phase is over and when
the entire project is
concluded
● Happens to ensure that
all the work has been
finished and approved
3 Rules in Creating Quality Content:
1. Informative
● It should provide
valuable and useful
information to the reader
2. Interesting
● It should catch the
readers’ attention from
the title to the last part
of your content
3. Relevant
● It should reflect how
much you know the
subject of your content
enough
🌼MULTIMEDIA CONTENTS🌼
1. Videos
● It is a digital, moving
visual image generated
through video hosting
sites
● Example: Youtube
2. Sound, Music, or Audio
● If you just want to listen
to plain speech, you can
always record a sound
through your gadget
● Example: WavePad
3. Online Games
● Most of the developers of
online games has created
“Browser-based Games”
today here you do not
need to download and
install in your PC and it
is playable online via
browser
● Example: Everwing
4. Online Tests
● These are the online
survey forms that
automatically tabulate
and calculate the results
when it’s done
5. Courseware
● It is an alternative tool
to educate learners
through online coaching
● Example: Moodle Mobile
6. Podcast
● A series of digital audio
files that is available on
the internet for
downloading to desktops
or mobile devices
● Example: TED Talks
7. Vodcast
● A series of video
streamed online that is
available on the internet
for downloading to
mobile devices
3. QUARTER 2 EMPOWERMENT TECHNOLOGY REVIEWER 3
🌸ICT AS PLATFORM FOR CHANGE🌸
Advocacy
● An activity by an individual or
group that aims to influence
decisions within political,
economic, and social institutions
Social Change
● The alteration of the social order
of a society which may include
changes in social institutions,
social behaviors or social
relations. Sustained at a larger
scale, it may lead to a social
transformation
Role of ICT in Recent History:
1. EDSA Dos
● 2001 EDSA Revolution
● January 17 - 21, 2001
● Crowd in EDSA grew over
the course of a few days
through text brigades
2. Million People March
● Luneta Park
● August 22 - 26, 2013
● To condemn the misuse
of the Priority
Development Authorities
Fund or PDAF
● Social media campaigns
3. Yolanda People Finder
● Recent storms in the
Philippines gave birth to
the People finder
database powered by
Google
Change.org
● World’s platform for change
● Anyone form the online
community can create a petition
and ask others to sign it
● Gives access to more people by
allowing the online community
to affix their digital signatures
on a petition
● Help people from around the
world to create the change they
want to see
● Hosted several petitions that
help solve:
○ Economic problems
○ Criminal injustice
○ Abuse of human rights
○ Lack of education
○ Environmental concerns
○ Animal abuse
○ Human health concerns
○ World hunger
🗝️ICT PROJECT FOR SOCIAL
CHANGE🗝️
Concept Paper
● A document used to convince a
panel of potential funders to
help a product, program, or
service become a reality
5 Elements of Concept Paper:
1. Introduction
● Includes your group’s
mission and vision and a
brief introduction of your
project
2. Purpose
● Includes the reasons why
this project is worth your
group and your sponsor’s
time, effort, and money
4. QUARTER 2 EMPOWERMENT TECHNOLOGY REVIEWER 4
3. Description
● Involves the sites you are
going to produce and the
purpose of each and how
they work in unison
4. Support
● Contains the budget
needed for the project
5. Contact Information
● Includes information on
how the group can be
contacted
Key Concepts in Creating a Concept
Paper:
1. Rise with a concept topic or idea
that you are genuinely interested
2. Write down the questions
associated the topic or idea you
have chosen
3. Create a possible solution from
each of the questions that you
have developed
4. Classify what kind of data you
need that will answer your
questions
5. Identify how you will analyze,
interpret, and present the overall
data you gathered
💮RESEARCH FOR CONTENT IN
SOCIAL ADVOCACY💮
Research
● Creation of new knowledge
and/or use of existing knowledge
in a new and creative way so as
to generate new concepts
Audience Profiling
● Process of defining exactly who
your target audience is by
unifying and analyzing their
behaviors across multiple
platforms and touchpoints
Demographics
● Where they live
● Gender
● Age
● Income level
● Religion
● Education level
● Knowledge level
Psychographics
● Personal characteristics
● Lifestyle
● Attitudes
● Social class
● Aspirations
● Values
● Tastes
Infographics
● A visual representation of
information of data
Steps in Making your Infographics:
1. Outline the goals of your
infographic
2. Collect data for your infographic
3. Visualize the data in your
infographics
4. Layout the elements of your
infographic design
5. Add style to your infographic
design
Two Types of Data:
1. Self-made Data
2. Data Sources
Types of Infographics:
1. Statistical
2. Timeline
3. Process
4. Informational
5. Geographic
6. Compare/Contrast
7. Hierarchal
8. Research-based
9. Interactive
5. QUARTER 2 EMPOWERMENT TECHNOLOGY REVIEWER 5
❤️️
ADVOCACY PAPER❤️️
Steps in Creating a Strong Advocacy
Paper:
1. Open with a statement that
engages your audience
2. Present the problem
3. Share a story or give an example
of the problem
4. Connect the issue to the
audience’s values, concerns, or
self-interest
5. Make your request (the “ask”)
4 Important Purposes in Producing a
Social Advocacy:
1. Inform
2. Inspire
3. Educate
4. Entertain
Developing Social Advocacy
● One of the crucial stages in
constructing and producing your
social advocacy
● No to plagiarism
● Fair use
Guidelines in the use of Fair Use:
1. Majority of the content you
created must be of your own
2. Give credits to the copyright
holder
3. Don’t make money out of the
copyrighted work
Copyright Principles
● RA 8293 - Intellectual Property
Code of the Philippines
● Copyright or author’s right is a
legal term used to describe the
rights that creators have over
their literary and artistic works
Validity Ranges (50 years after…)
1. Literary works
● Death
2. Musical works
● From year of recording
took place
3. Dramatic works
● End year of creation
4. Pictorial, Graphic, and
Sculptural works
● Publication
5. Motion pictures and other
audiovisual works
● Publication
6. Sound recording
● Year of recording took
place
📝DATA ANALYTICS📝
❖ Helps businesses improve their
operations by identifying
inefficiencies and areas for
improvement
❖ Process of examining data sets
to find trends and draw
conclusions about the
information they contain
❖ Find patterns, relationships, and
anomalies in data and make data
more understandable to humans
❖ Evaluate and summarize
historical data, determine the
cause of specific outcomes,
forecast trends, predict potential
risks, and examine and suggest
possible actions to take
Types of Data Analytics:
1. Descriptive
● Describe what happened
2. Diagnostic
● Why something happened
3. Predictive
● What is likely to happen
4. Prescriptive
● Suggest a course of
action
6. QUARTER 2 EMPOWERMENT TECHNOLOGY REVIEWER 6
🌿SUSTAINING ICT PROJECT FOR
SOCIAL CHANGE🌿
Web Traffic
● Web users who visit a website
● Common way to measure an
online business effectiveness at
attracting an audience
Web Analytics
● Process of analyzing the behavior
of visitors to a website
● Tracking, reviewing, and
reporting data to measure web
activity
Facebook Analytics
● Metrics you need to track your
brand’s performance on the
platform
Insights
● Analytics dashboard where you
can track user behavior and post
performance on your Facebook
business page
Post Reach
● The number of people who saw
any post at least once
2 Types of Reach:
1. Organic
2. Paid
Bounce Rate
● Percentage of visitors to a
particular website who navigate
away from the site after viewing
only one page
Engagement
● Engaged users refer to number
of people who clicked anywhere
in your post, without generating
a story
Virality
● Tendency of image or video to be
circulated rapidly and widely
Search Visibility
● Estimated percentage of clicks a
website gets from its organic
rankings
Things to Remember to Sustain an ICT
Project for Social Change:
1. Update content regularly
2. Web page design
3. Update links
4. Reply to inquiries
5. Website management
6. Monitoring tools