Foundation First - Why Your Website and Content Matters - David Pisarek

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Marketing

MASTER
CLASS
TORONTO, ON ~ APRIL 18 - 19, 2024
DIGIMARCONCANADA.CA | #DigiMarConCanada
David Pisarek
CHIEF DIGITAL AFICIONADO
WOW DIGITAL INC.
Foundation First: Why Your
Website and Content
Matters

Foundation First:
Why Your Website and
Content Matters
DigiMarCon Canada
April 18-19, 2024

PROBLEMS
1. Doesn’t look right
2. Spending too much time, or none at all
3. No or low traffic and limited engagement
1. Maximize reach and impact
2. Solutions to make it simple and save time
3. Enhance engagement across channels
PROMISES

On a 1-10 scale,
How happy are you
about the results
you get from
your website?

On a 1-10 scale,
How happy are you
with your content
across platforms?

CEO of Wow Digital Inc.
Hi, I’m
David Pisarek

Mission Possible:
Empower 5,000 organizations to
positively impact 10,000,000 lives
through innovative digital solutions.

Think about these questions for yourself...

Make your site look
better, and engage
users
Shift 1

It takes about 0.05 sec for users to
form an opinion about your website
SWEOR

94% of customers say lousy design
leads to distrust of websites
CLIQUE

1. Look very similar
2. No contact or hard to find
Learnings

96.5% of Internet users are on their
phone in some way
DATA REPORTAL
58% of global website traffic is from
mobile devices
DATA REPORTAL

1. Look very similar
2. No contact or hard to find
3. Poor mobile experience
Learnings

83% of mobile users expect a flawless
experience when they visit a website
TECHJURY

62% of companies increased sales by
designing responsive mobile websites
SAG ipl

1. Look very similar
2. No contact or hard to find
3. Poor mobile experience
4. Didn’t engage
Learnings

70% of small business B2B websites
lack a CTA
SMALL BUSINESS TRENDS

Embedding CTAs as anchor text in
can boost conversions by 121%
compared to traditional banner ads
HUBSPOT

Complete this sentence…
I want to ________________
CTAs that look clickable increase
action by 45%
COPY BLOGGER

1. Look very similar
2. No contact or hard to find
3. Poor mobile experience
4. Didn’t engage
5. Not accessible friendly
Learnings

1. Look very similar
2. No contact or hard to find
3. Poor mobile experience
4. Didn’t engage
5. Not accessible friendly
6. Self talk
Learnings

We will get you dental patients
booked in your practice
Attract more patients to your dental
practice with our digital marketing

It can be quick and easy to
manage your website updates

BETTER, FASTER, MORE EFFICIENT
WOWDIGITAL.COM/CONSULT

Your website
and content is
not one and done
Shift 3

Phase 1 Phase 2 Phase 3
The power
of content

wowdigital.com david@wowdigital.com 1.888.238.9679

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1. MASTER CLASS TORONTO, ON ~ APRIL 18 - 19, 2024 DIGIMARCONCANADA.CA | #DigiMarConCanada David Pisarek CHIEF DIGITAL AFICIONADO WOW DIGITAL INC. Foundation First: Why Your Website and Content Matters

2. Foundation First: Why Your Website and Content Matters DigiMarCon Canada April 18-19, 2024

3. PROBLEMS 1. Doesn’t look right 2. Spending too much time, or none at all 3. No or low traffic and limited engagement 1. Maximize reach and impact 2. Solutions to make it simple and save time 3. Enhance engagement across channels PROMISES

4. On a 1-10 scale, How happy are you about the results you get from your website?

5. On a 1-10 scale, How happy are you with your content across platforms?

6. Think about…

7. CEO of Wow Digital Inc. Hi, I’m David Pisarek

9. Mission Possible: Empower 5,000 organizations to positively impact 10,000,000 lives through innovative digital solutions.

10.

11. Doesn’t feel cohesive with the brand

12. Not enough time in the day

13. Missing a digital strategy

14. Think about these questions for yourself...

15. Make your site look better, and engage users Shift 1

16. It takes about 0.05 sec for users to form an opinion about your website SWEOR

17.

18.

19. 1. Look very similar Learnings

20. 94% of customers say lousy design leads to distrust of websites CLIQUE

21. Persona analysis

22. 1. Look very similar 2. No contact or hard to find Learnings

23. 96.5% of Internet users are on their phone in some way DATA REPORTAL 58% of global website traffic is from mobile devices DATA REPORTAL

24. 1. Look very similar 2. No contact or hard to find 3. Poor mobile experience Learnings

25. 83% of mobile users expect a flawless experience when they visit a website TECHJURY

26. 62% of companies increased sales by designing responsive mobile websites SAG ipl

27. 1. Look very similar 2. No contact or hard to find 3. Poor mobile experience 4. Didn’t engage Learnings

28. 70% of small business B2B websites lack a CTA SMALL BUSINESS TRENDS

29. Embedding CTAs as anchor text in can boost conversions by 121% compared to traditional banner ads HUBSPOT

30. Complete this sentence… I want to ________________ CTAs that look clickable increase action by 45% COPY BLOGGER

31. 1. Look very similar 2. No contact or hard to find 3. Poor mobile experience 4. Didn’t engage 5. Not accessible friendly Learnings

32. 81% of websites had low contrast WEBAIM

33. 1. Look very similar 2. No contact or hard to find 3. Poor mobile experience 4. Didn’t engage 5. Not accessible friendly 6. Self talk Learnings

34. We will get you dental patients booked in your practice Attract more patients to your dental practice with our digital marketing

35. Benefits

36. Tools, Systems, and Results Shift 2

37. It can be quick and easy to manage your website updates

38. Customer insights at your fingertips

39. Automation

40. Automation

41. Benefits

42. BETTER, FASTER, MORE EFFICIENT WOWDIGITAL.COM/CONSULT

43. Your website and content is not one and done Shift 3

44. Phase 1 Phase 2 Phase 3 The power of content

45. Content inventory

46. Benefits

47. Ultimate Outcome

48.

49. Digital transformation starts with you

50. Q&A

51. Win a prize, gift a prize

52. wowdigital.com david@wowdigital.com 1.888.238.9679

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