Updated 8/17

1. MEDIA KIT
FOR BUSINESS
CHISA PENNIX-BROWN, MBA
NC’S #1 SMALL BUSINESS FACILITATOR
LADYBIZNESS.COM

2. WELCOME
• YOUR INSTRUCTOR
• CHISA PENNIX-BROWN, MBA
• CEO OF LADY BIZNESS
• NC’S #1 SMALL BUSINESS
FACILITATOR
• SPONSORED BY
• SMALL BUSINESS CENTER
NETWORK
HI

3. DIRECTION
MEDIA KIT?
1
WHAT TO
INCLUDE?
2
WHEN TO
USE IT?
3
WHO TO
SEND IT TO?
4
TOOLS &
TIPS
5

4. WHAT IS A
MEDIA KIT?
Document containing
information about
• Person/People
• Product
• Service

5. CONTACT
DETAILS
Details of the person who can
be interviewed, a PR contact
or anyone else of relevance.

6. BIO
Short 50-200 words about the
person
Short 50-200 words about the
company
Short 50-200 word about the
product

7. PHOTOS
• WHERE ARE THEY GOING?
• SHAPE & SIZE
• BLACK & WHITE
• TRANSPARENT
• JPG & PNG

8. COMBINE THE
ELEMENTS
• 1 SHEET
• PDF FORMAT
• GREAT PHOTO & LOGOS
• ALL RELEVANT INFORMATION
• ALL CONTACT INFORMATION

9. NEWS
COVERAGE You can include other outlets
Video Clips
News Articles
Links / Embed

10. CURRENT EVENTS
THINK ABOUT WHO THIS MESSAGE IS GOING TO AND
CUSTOMIZE IT
BENEFITS & VALUE

11. SOCIAL MEDIA
RESTRUCTURE IT FOR SOCIAL MEDIA
• POST IN YOUR STORIES ON INSTAGRAM
• TAG PEOPLE ON TWITTER
• WRITE AND ARTICLE IN LINKEDIN
• CREATE A BLOG POST ON YOUR SITE

12. STORE YOUR INFO
• CREATE A PAGE ON YOUR WEBSITE
• CREATE A ONE PAGE WEBSITE
• USE DROPBOX OR GOOGLE
• MAKE FILES DOWNLOADABLE

13. CURRENT
TOPICS
National Holidays
Politics
Seasons
Month of ______
Day of ________

14. THANK YOU
• FUTURE WORKSHOPS CAN BE FOUND AT
LADYBIZNESS.COM/EVENTS
• PLEASE LEAVE A 5 STAR REVIEW ON GOOGLE
• PLEASE LEAVE A 5 STAR REVIEW ON FACEBOOK
• FOLLOW ME ON INSTAGRAM.COM/CHISAPENNIXBROWN