How to create a pitch deck - Sequoia Capital Pitch Deck Template

1. How to create a pitch deck
Sequoia Capital Pitch Deck
Template
Marketing Manager and Expert
Ahmad El-Saeed

2. Eplaining
Sequoia Capital Pitch Deck
Template
Marketing Manager and Expert
Ahmad El-Saeed
Company Purpose
1.
Problem
2.
Solution
3.
Why Now
4.
Market Size
5.
Competition
6.
Product
7.
Business Model
8.
Team
9.
Financials
10.
This is the most important TOC in your pitch
deck, and every pitch deck you might create

3. Google’s mission is to organize the world’s
information and make it universally
accessible and useful.
Uber wants to evolve the way the world
moves.
Deeper look
Company Purpose
Marketing Manager and Expert
Ahmad El-Saeed
Define the company/ business in a single
declarative sentence

4. Deeper look
Problem
Marketing Manager and Expert
Ahmad El-Saeed
Describe the pain of the customer (or the
customer's customer)
Outline how the customer addresses the
issue today

5. Deeper look
Solution
Marketing Manager and Expert
Ahmad El-Saeed
Demonstrate your company's value
proposition to make the customer's life
better
Show where your product physically sits
Provide use cases
A value proposition is a short
statement that communicates
why buyers should choose your
products or services. It's more
than just a product or service
description — it's the specific
solution that your business
provides and the promise of
value that a customer can expect
you to deliver.

6. Deeper look
Why now?
Marketing Manager and Expert
Ahmad El-Saeed
Set up the historical evolution of your category
Define recent trends that make your solution
possible
Why now? why does your project
is important at this exact
moment?
Uber service, is a daily demand now, but
before you were facing a problem in
transporting from point A to point B in the
time you wanted because you didn’t have a
car, or you can’t find a cab..

7. Deeper look
Why now?
Marketing Manager and Expert
Ahmad El-Saeed
Set up the historical evolution of your category
Define recent trends that make your solution
possible
Why now? why does your project
is important at this exact
moment?
Uber service, is a daily demand now, but
before you were facing a problem in
transporting from point A to point B in the
time you wanted because you didn’t have a
car, or you can’t find a cab..

8. Deeper look
Market Size
Identify/profile the customer you cater to
Calculate the TAM (top-down), SAM (bottom-
up) and SOM

9. Deeper look
Competition
List your competitors, and Their advantages.
1. Find out who your competitors are.
2. Analyze your competitors and their business structures.
3. Evaluate your competitors and their value propositions.
4. Evaluate your competitors’ marketing efforts.
5. Audit your competitors’ brand identities.
6. Follow each competitor’s customer journey.
7. Examine audience engagement.
8. Conduct a SWOT analysis of your competition.
Marketing Manager and Expert
Ahmad El-Saeed
What to include?

10. Deeper look
Product
Product line-up (form factor, functionality,
features, architecture, intellectual property)
Development roadmap
1. Find out who your competitors are.
2. Analyze your competitors and their business structures.
3. Evaluate your competitors and their value propositions.
4. Evaluate your competitors’ marketing efforts.
5. Audit your competitors’ brand identities.
6. Follow each competitor’s customer journey.
7. Examine audience engagement.
8. Conduct a SWOT analysis of your competition.
Marketing Manager and Expert
Ahmad El-Saeed
What to include?

11. Deeper look
Business Model
Revenue model
Pricing
Average account size and/or lifetime value
Sales & distribution model
Customer/pipeline list
Marketing Manager and Expert
Ahmad El-Saeed
Customer Segments
Who is your target market?
What are the characteristics of your early
adopters? List the groups that you expect
to use your product.
Add text here
1
Value Proposition
What need are you trying to address?
What value will your product bring to the
target audience?
Add text here
2
Key Partners
Whom will you work with to run the
business? Name your partners and the
roles they will take on.
Add text here
8
Customer Relationships
What relationships will you establish with
each customer segment?
Add text here
3
Key Activities
What are the tasks and activities
to keep the business running every day?
Add text here
6
Channels
Where will your product be available?
List the ways you plan to reach your
target audience.
Add text here
4
Key Resources
What are the tangible and intangible
things you will use to make the product?
Add text here
7
Revenue Streams
How will you generate income? Show a pricing model of your product or service and include other revenue sources,
such as sales and subscription fees.
Add text here
5
Cost Structure
What are the fixed and variable costs of launching your product?
Consider the cost at each stage - from setting up and hiring all the way to marketing and distribution.
Add text here
9
Business Model Canvas
/
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Add text here
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12. Deeper look
Team
Founders & Management
Board of Directors/Board of Advisors
Marketing Manager and Expert
Ahmad El-Saeed
/
Why would this team success?
Who are you?
What is the specialization of your members?

13. Deeper look
Financials
P&L (Profit & Loss)
Balance Sheet
Cash flow
Cap table
The deal
Marketing Manager and Expert
Ahmad El-Saeed
/
Each of these is important to make sure
you’re on the right track with your business,
Your profit and loss, Balance sheet, Cash
flow... etc

14. /
Marketing Manager and Expert
Ahmad El-Saeed
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