Context 1. Social Enterprise collected data on customers & wants to make insight-informed decisions. Objective 2. To identify customer segments to customised offers for each segment. Strategy 3. Explore & Clean data for analysis. 4. Perform K-Means Clustering, in Orange, to find possible segments in the customer data. 5. Tune the model to improve its performance. 6. Visualise the findings, share conclusions, and give insight-driven recommendations. Author: Anthony mok date: 18 Nov 2023 Email: xxiaohao@yahoo.com