Infographic: DC vs Marvel – The Battle of Brands
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Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war. Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%. Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises. The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic. With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million. We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
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The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Content Methodology: A Best Practices Report (Webinar)
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
Marketing's 7 Deadly Sins
Many people get frustrated by advertising, but it's often the same few things that frustrate people over and over again. This report shares the findings of some research that We Are Social conducted on behalf of the WFA to identify the things that irritate people most about advertising, and offers a wealth of tips to help marketers avoid those marketing 'sins', and find the path back to redemption. For more information and richer insights into the findings, read our accompanying blog post at http://bit.ly/mktg7sins
The Art of the Presentation
Karlyn Borysenko and I discuss the elements of putting together an impactful presentation and how to submit them to conferences.
Originally presented at Penn State Web - updated and reshared at HighEdWeb 2016 in Memphis Tennessee.
Tendances (20)
Inspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To Action
Discover The Top 10 Types Of Colleagues Around You
Discover The Top 10 Types Of Colleagues Around You
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie Insights
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
Plus de domain .ME
Back to Basics: What Are Domain Names and How Do They Work
You’ve been hearing about domain names a lot lately, haven’t you? From services like PayPal.Me to giants like Google launching their corporate blog on branded domains such as Blog.Google. So what is the deal, and why are domain names, especially new domain names like .bike, .photo or even .me so talked about these days?
In this SlideShare, we want to explain what domain names are and answer some of the most common misconceptions around them. You will learn:
- What is the DNS (Domain Name System)
- What domain names are
- What is the difference between URL, domain name and domain extension
- What are domain names used for
If there is anything left unanswered, just ping us. :)
The ABC of Startup World
The term “startup” has been around for over a decade. It is usually used to describe a struggling young ventures or big tech companies - the so called unicorns and even the hip San Francisco apps and huge tech companies. But how do we actually define a startup?
According to Neil Blumenthal, co-founder and co-CEO of Warby Parker, “A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed”. So why do so many people decide to start or invest in one. Well, the answer is simple - tech industry. One of the rare industries that keeps moving forward at lightning speed. The most successful startups so far have actually been tech startups, unique website or app ideas that make our everyday life easier, and to think that just a few years ago they all started as a simple idea in some young entrepreneur's head.
The startup industry has evolved so much that it now has its own language - a set of terms and expressions that helps define different aspects of this quite complex market.
Terms like accelerators and incubators are used to define collaborative programs, specially designed to provide different types of help to the newly formed ventures. For example, 39% of startups reported that being in an incubator provided them access to investors that were previously unavailable to them.
Each startup needs a lead investor, the person or company that is willing to be the first to invest money in an emerging startup. However, that same investor will be very interested in the prospects of his ROI - a return of investment.
A young startup also mustn't forget how important market research is when deciding which new and unique product or service they want to provide to their customers. Using surveys, focus groups and field trials are all valid tactics for testing the market before launching a startup.
You will find that all these terms and many more are a part of everyday conversations among both well-established and up-and-coming entrepreneurs in the startup industry. And if you want to find out more, you can always go through our handy ABC of Startups slideshow below and brush up on the most important vocabulary needed for succeeding in the ever growing and changing world of startups.
｢INFOGRAPHIC｣ The Great 21st Century North American War: Unicorns vs Narwhals
“Second star to the right and straight on till morning” was once the only route to a magical place where fairies, mermaids, and other mythical beings could be found. However, we no longer need pixie dust to help us fly high above the skies. There are fairy-tale creatures running among us. Are we in Neverland? No, we are in the Unicorn era.
How come? Well, every tech startup company spawned after the great tech wreck of 2000 and 2001 that managed to reach $1 billion was said to ‘grow a horn’. The very term Unicorn Club was coined in 2013 by Aileen Lee when he introduced us to the concept.
It takes approximately 6 years and at least $95 million in funding for a tech startup to become a unicorn. If we look back on the last 15 years, the period between 2007 and 2009 showed to be the most fertile for starting a unicorn. This is supported by the fact that some of the most successful companies of today, Uber, Pinterest, Slack, Nutanix and many others, were founded right after the great economic collapse of 2008.
The average age of the mighty unicorn rider is 29 and the majority of them already had a vast experience working in tech companies. Although young, more than 70% have already founded a company prior to the one that reached stellar, 1-billion-dollar success.
However, many Millennials choose to ride down this track with a reliable partner. Whether it is the fear of the unknown or higher venture capital, 85% of young businessmen with a mutual history decide to continue in the same manner.
If you think that we are talking about only a small herd, you are in for a surprise as we can count more than 200 unicorns worldwide. Around 65% are headquartered in the US, with California being the leading habitat, as 39% of all US unicorns run around the Silicon Valley.
When it comes to Canadian tech startups, although they account for no more than 2% of all world unicorns, they are certainly a force to be reckoned with. The success of the Canadian 1-billion-dollar companies was recognized worldwide and in time they became a separate species. They were named after an animal that actually swims in those frigid northern waters – Narwhals.
Renamed by Brent Holiday, the CEO of Garibaldi Capital Advisors, Narwhal club includes startups that were launched as far back as 1999. Although there are only three narwhals ready to parry the herds of US unicorns, a significant number of them are expected to break the ice, such as Desire2Learn, iQmetrix, Wattpad and many others.
Who is currently at the very top of the North American billion-dollar ladder? Which narwhals dare to swim faster than the galloping unicorns? Scroll down to our infographic and see for yourself.
Infographic: Millennials vs Boomers at Work – Generational Showdown
Owing to the fact that people nowadays live longer and retire at a more advanced age, we are slowly but surely entering the period of heterogeneous offices in terms of age differences among workers. According to the 2015 statistics, Millennials and Baby Boomers represent the majority of USA workforce and are bound to be working side by side for many years to come.
Nevertheless, problems can occur in the working environment because of their behavioral differences. They can have a negative influence on the quality of the employee collaboration and ultimately cause lowering overall productivity levels. On the other hand, many claim that working in such environment can be quite beneficial, as diverse working attitudes do not necessarily have to imply conflict. By working in heterogeneous offices, employees are provided with an opportunity to complete one another.
To get the clearer picture of just how diverse the attitudes of Boomers and Millennials are when it comes to their work life, take a sneak peek at our infographic below. :)
[INFOGRAPHIC] 4 Factors that Make Startups Successful
Have you ever wondered what makes the difference between success and failure? What is that secret ingredient that makes that 1 in 4 startups really succeed?
We are sharing 4 key factors that can drastically improve the chances of your startup succeeding.
.ME Is Over 800,000 Domains Strong
It's another big day for us as .ME has passed 800,000 domain registrations!
We are proud that from the very launch the .ME domain became a premier choice for building a personal brand online and grew steadily in response to the global trend of nurturing personal identity. This milestone is a proof of that growth and we certainly couldn't have done it without YOUR HELP. Thank you for being valued and supportive partners!
Do You Know Why Achieving Work/Life Balance is so Hard? We Do! [Survey Results]
Being active, engaged and successful is not an easy task. From the moment we open our eyes, until we fall asleep exhausted at night, we seem to confront a never-ending list of urgent tasks: taking out the trash, preparing lunch for our family, rushing to business meetings, checking our email on the fly.
And even when we should be relaxing, we are not. As true representatives of multitasking society we are watching a movie and thinking about what we have left unfinished at work; getting our nails done and nervously tapping our feet, in a constant hurry by default. Ironically, it’s precisely this downtime – most often called ME time – that helps us recharge and face all our responsibilities.
As .ME crew is made of experienced professionals who know all about the challenges of achieving work/life balance, we came to an idea of starting a ME Day movement – a day when we will make time to celebrate our achievements, embrace our uniqueness and put ourselves first. With that in mind, we conducted an informal ME Day Survey that included 753 respondents from the USA. We wanted to see how much time people devote to themselves, to ensure their physical, mental and spiritual well-being!
Do You Know When and How to Say "NO"?
As we prove ourselves to be hard-working and competent people, we get more and more responsibilities and opportunities. The same thing happens with companies getting more and more demand for their services.
The problems arise when, at some point in time, we are forced by the limits of our time and resources to give up on something. Either we decide what that will be, or our circumstances will decide for us.
That is why companies have entire teams of people working to evaluate opportunities and demands coming their way, and politely but firmly saying “No” to those that don’t fit their big picture.
The goal of this presentation is to help you do the same!
The Masters Have Spoken: 13 Inspirational Personal Branding Quotes
The document provides 13 quotes from famous individuals about personal branding and managing one's public image and reputation. The quotes emphasize that personal branding is important for professional success, as others will form impressions of you based on what they see and hear even if you are not present. Personal branding is about crafting and promoting your own unique story and strengths to differentiate yourself from others.
Društvene mreže: (Nove) alatke za biznis i marketing
Kompanija doMEn d.o.o., u saradnji sa Američkom privrednom komorom u Crnoj Gori, organizuje jednočasovnu radionicu na temu značaja društvenih mreža za biznis. Radionica je namijenjena donosiocima odluka i marketing menadžerima crnogorskih kompanija koji žele da saznaju više o načinu na koji društvene mreže mogu pospiješiti poslovanje firmi, čuju o primjerima dobre prakse iz regiona i svijeta, i upoznaju se sa mogućnostima koje nude radionice za izradu detaljne strategije za online nastup.
Spark.me
Prezentacija Spark.me, regionalne konferencije posvećene Internetu, tehnologiji i biznisu, koja će se održati 26. i 27. septembra 2013. godine u hotelu Splendid (Crna Gora). Dobrodošli!
***
Presentation of Spark.me, a regional conference dedicated to Internet, technology and business, which will be held on September 26 & 27, 2013 in hotel Splendid (Montenegro). Welcome!
Personalize Your App with .ME!
Building a great new app? Why not choose .me -- the most personal and memorable domain extension available.
Check out some great examples and services!
Let's Get Personal: How to Change Your Marketing Approach & Get Noticed
Natasa Djukanovic, Sales & Markering Manager at .ME, presented at NMX 2013 in Las Vegas!
Over the last decade or so, the focus in marketing has shifted from the product to the consumer – almost everything, from sports shoes to M&M’S, is getting a personalized look, feel and flavor. As we each claim our own piece of Internet real estate with our business or blog, it is crucial to capture the attention of readers and customers, and stand out from the crowd.
This evolution in marketing will be presented using the best examples from the industry, along with carefully selected tips and trips to help connect with your target audience in a powerful and personal way. Did we mention there will be pictures of cute animals and food?
Evolution of Marketing with the Development of Social Media
.ME talks about the use of branding, marketing and social media in the domain name industry at the 5th International ccTLD Registry Conference in Budva.
Plus de domain .ME (14)
Back to Basics: What Are Domain Names and How Do They Work
Back to Basics: What Are Domain Names and How Do They Work
｢INFOGRAPHIC｣ The Great 21st Century North American War: Unicorns vs Narwhals
｢INFOGRAPHIC｣ The Great 21st Century North American War: Unicorns vs Narwhals
Infographic: Millennials vs Boomers at Work – Generational Showdown
Infographic: Millennials vs Boomers at Work – Generational Showdown
[INFOGRAPHIC] 4 Factors that Make Startups Successful
[INFOGRAPHIC] 4 Factors that Make Startups Successful
Do You Know Why Achieving Work/Life Balance is so Hard? We Do! [Survey Results]
Do You Know Why Achieving Work/Life Balance is so Hard? We Do! [Survey Results]
The Masters Have Spoken: 13 Inspirational Personal Branding Quotes
The Masters Have Spoken: 13 Inspirational Personal Branding Quotes
Društvene mreže: (Nove) alatke za biznis i marketing
Društvene mreže: (Nove) alatke za biznis i marketing
Let's Get Personal: How to Change Your Marketing Approach & Get Noticed
Let's Get Personal: How to Change Your Marketing Approach & Get Noticed
Evolution of Marketing with the Development of Social Media
Evolution of Marketing with the Development of Social Media
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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
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◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
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◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionAdvanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How to Maximize Sales Using Social Commerce
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Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
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This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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