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3. UNDERSTANDING
CONTENT MARKETING
• Definition of content marketing
• Importance of content marketing
in online business growth
• Different forms of content (e.g.,
blogs, videos, infographics,
podcasts)
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4. SETTING OBJECTIVES
AND GOALS
• Identifying your target audience
and their needs
• Setting SMART (Specific,
Measurable, Achievable,
Relevant, Time-bound) goals for
your content marketing efforts
• Aligning content marketing
goals with overall business
objectives
5. CREATING
COMPELLING
CONTENT
• Researching relevant
topics and keywords
• Developing high-quality,
engaging content that
resonates with your
audience
• Incorporating visual
elements (images,
videos, graphics) to
enhance content appeal
6. CONTENT
DISTRIBUTION
CHANNELS
• Leveraging social media platforms
(e.g., Facebook, Twitter, LinkedIn,
Instagram) to distribute content
• Utilizing email newsletters to reach
subscribers with valuable content
updates
• Guest posting on relevant websites
and blogs to expand reach and
build authority
