Planning and Conceptualizing Social Advocacy

1. Lesson 13:
Planning and
Conceptualizing
Social Advocacy

2. SMART
01
02
Table of contents
Concept Paper

3. Key Points on making
your Concept Paper
04
Table of contents
Elements of a Concept
Paper for Social Advocacy
03

5. SPECIFIC
S

6. *What do you want to
do or want to achieve?
*Set a real goal that is
direct, detailed, and
meaningful.

7. MEASURABLE
M

8. *When will you know when
you reach it? What are the
signs of your success?
*Make sure that you goal is
trackable and quantifiable

9. ATTAINABLE
A

10. *Is it possible for you
to reach your goal?
*Work towards a goal
that is challenging but
possible and doable.

11. REALISTIC
R

12. *Are your current skills
enough to reach your
goal?
*Be realistic toward your
goals as well as on your
capacity to do.

13. TIME-BOUND
T

14. *When exactly do you
plan to accomplish it?
*Give yourself a
deadline.

16. Concept papers are summaries of
projects or issues that contemplate
interests, experience and expertise
that commonly serves as a purpose of
delivering an in-depth discussion of a
certain topic that a person has a
strong position on.

18. 1. Rise with a concept topic
or idea that you are
genuinely interested.

19. 2. Write down the
questions associated the
topic or idea you have
chosen.

20. 3. Create a possible solution
from each of the questions
that you have developed.

21. 4. Classify what kind of
data you need that will
answer your questions and
identity how will gather the
information needed.

22. 5. Identify how you will
analyze, interpret, and
present the overall data
you gathered.

24. 1. Title Page
*get the audience’s interest,
*short but a catchy and
interesting title of your
chosen topic

25. 2. Introduction
*should detail your mission
or goal and the vision or
dream you have in taking
up this concept paper

26. 3. Purpose
*the reasons why your
chosen project or advocacy
campaign is worth all the
time effort and money

27. 4. Description
*includes all the necessary
information, data, and
details about your project.

28. 5. Support
*contains your budget
needed for the
project.

29. 6. Contact Information
*includes information on
how you can be contacted.