The crucial part of a triumphant sale is closing it. It is at this point when one comes up with an ultimate verdict that sums up all the efforts, relationships and mutual understanding. This is when everything becomes clear and it’s clear that everything that has been done so far makes sense for everyone involved. At this time, the buyer and the seller find themselves in agreement that is beneficial to both parties as well. The stage marks the transition from convincing someone how beautiful something looks on him/her into convincing them about why they need this thing in their life forevermore. Real sales finesse alongside empathy underpins this whole process…

1. “Don’t Celebrate closing
a sale; celebrate
opening a relationship”
-Patricia Fripp
Closing the sale

2. 7 Steps of ultimate selling process
1. Find Leads:
Goal: Identify individuals or businesses interested in your product/service.
Methods: Create engaging videos with lead capture forms.
Interact with relevant LinkedIn groups.
2. Connect with Leads:
Goal: Build rapport and understand their needs.
Actions: Research leads' challenges and pain points.
Provide valuable resources to establish trust.
3. Qualify Leads:
Goal: Distinguish between interested parties and potential buyers.
Process: Evaluate fit with your buyer persona.
Assess their purchase intent and resources.

3. 4. Present to Prospects:
Goal: Showcase how your offering solves their problems.
Focus: Highlight benefits, not just features.
Tailor the presentation to their specific needs.
5. Overcome Objections:
Goal: Address concerns and build confidence.
Remember: Objections are normal, not roadblocks.
Strategy: Understand the objection (e.g., price).
Reiterate your value proposition and how it benefits them.
6. Close the Deal:
Goal: Secure the sale and commitment.
Techniques: Use strategically based on the situation such as assumptive
close, suggestion close, urgency close.
7. Nurture New Customers:
Goal: Build long-term relationships and loyalty.
Actions: Provide ongoing support and resources.
Explore upsell or referral opportunities.

4. Powerful Techniques to
Close the Sale
1. The Assumptive Close (Confidence Builder):
Imagine: Act as if the sale is already happening.
2. he Urgency Close (FOMO Trigger):
Highlight: Limited-time offer or potential consequences of delay.
Why it Works: Creates a sense of urgency and motivates action.
3. The Puppy Dog Close (Try Before You Buy):
Offer: Free trial, demo, or sample to showcase product benefits.
Why it Works: Lowers risk perception and lets customers experience the value.
Why it Works: Builds trust and reinforces the value proposition.

5. 4. The Question Close (Benefit Visualization):
Ask: Questions that help customers see themselves using the product.
Why it Works: Guides customers towards a solution and reinforces the product's relevance.
5. The Opportunity Cost Close (Highlighting What's Lost):
Shift Focus: From cost of purchase to potential losses if they don't buy.
Why it Works: Prompts customers to consider the long-term consequences of inaction.
6. The Freebie Close (Reciprocity Principle):
Offer: A valuable gift with the purchase to build goodwill.
Why it Works: Encourages customers to return the favor by making the purchase. (Use strategically)
7. The Analytics Close (Data-Driven Persuasion):
Present: Data, statistics, or case studies that demonstrate the product's effectiveness.
Why it Works: Leverages data to build trust and showcase measurable results.

6. Significance of building
rapport with customers
Boosts Trust & Credibility: When you connect on a personal level, customers see you as a
reliable source and are more receptive to your recommendations.
Increases Sales: Positive interactions create a smoother sales experience, leading to higher
closing rates.
Enhances Customer Satisfaction: Feeling valued and listened to builds loyalty, resulting in
repeat business and higher satisfaction.
Uncovers Customer Needs: Open communication allows you to understand their specific needs
and preferences, enabling you to tailor your offerings.
Effective Problem-Solving: A strong rapport fosters collaboration, leading to better solutions
for customer issues.

7. common objections that customers
might raise
Price
Need
Urgency
Authority
Competition
Features
Risk
Value Proposition

8. Strategies to adopt on objections
Price Objection --> Focus on Value
Need Objection --> Unearth Pain Points
Urgency Objection --> Create Scarcity
Authority Objection --> Identify Decision-Markers
Competition Objection --> Differentiate Your Value
Features Objection --> Align with Needs
Risk Objection --> Minimize Risk
Value Proposition Objection --> Reiterate Benefits

9. Seize the opportunity
for success
Overcoming objections isn't about pressuring a sale. It's about demonstrating the undeniable value your
product or service offers. By addressing concerns and reiterating the benefits aligned with their specific
needs, you empower them to make an informed decision.

10. Reference
"Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered", by Brian
Tracy
https://blog.hubspot.com/
https://www.zendesk.com/in/blog/sales-cycle/
https://www.cirrusinsight.com/blog/top-7-sales-closing-techniques