Earlier this year we attended the National Retail Federation’s (NRF) Annual Convention and EXPO, also known as “Retail’s Big Show”. Held in New York City, this year’s hot topics included omni-channel retail, big data, mobile-first initiatives, point of sale (POS) innovation, and the connected store of the future.

1. The NRF “Big Show”
Lunch & Learn ~ February 27, 2014
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2. The National Retail Federation
NRF Big Show = Annual Convention
Shop.org = Digital retail industry
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3. Why We Attend
01
Stay on top of industry
trends and
innovations
02
Build deeper client
and partner
relationships
03
Business
development
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4. Credit: LAI Video via Vimeo
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5. Credit: NRF via Flickr
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6. Credit: Proprietary & Confidential
http://onegociodovarejo.com.br/
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7. Credit: NRF via Flickr
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8. Credit: NRF via Flickr
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9. Credit: NRF via Flickr
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10. Trends and Observations
1.
2.
3.
4.
Omni-everything
Big data gets real
POS and the connected store
Mobile as the unifier
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11. Omni-everything
The omni-channel concept is now accepted, the focus
has shifted to expanding capabilities and integrating the
user experience.
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12. Supporting a variety of retail scenarios
1. Multi-channel
•
Transact separately in more than one channel
2. Cross-channel
•
Engage in one-channel, continue and complete in another
3. Omni-channel
•
One customer - many touchpoints, many journeys, one brand
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13. Customers are driving the evolution
Credit: Redefining the Customer Experience Gives a Whole New Meaning to Window Shopping - January 13, 2014
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14. Omni-Channel Customer Journey
Credit: Redefining the Customer Experience Gives a Whole New Meaning to Window Shopping - January 13, 2014
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15. Omni-Channel Model
Credit: The Future of Retail: Trends To Act On, by PSFK, 2014
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16. Omni-Channel Fulfillment
Credit: Mobile Innovation As A Roadmap to Customer Success, NRF, January 13, 2014
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17. Omni-Channel Supply Chain
Microwarehousing
•
•
•
•
Credit: Hointer, www.hointer.com
Stores act as warehouse network
Inventory control
Order pick-up
Integrated data
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18. Online going offline
Credit: Beyond Bricks: A Conversation About Merging Physical and Digital Retail With Warby Parker and Fast Company, NRF
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19. Online going offline
Credit: Beyond Bricks: A Conversation About Merging Physical and Digital Retail With Warby Parker and Fast Company, NRF
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20. Online going offline
Credit: Beyond Bricks: A Conversation About Merging Physical and Digital Retail With Warby Parker and Fast Company, NRF
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21. Online going offline
Credit: Beyond Bricks: A Conversation About Merging Physical and Digital Retail With Warby Parker and Fast Company, NRF
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22. Online going offline
Credit: Beyond Bricks: A Conversation About Merging Physical and Digital Retail With Warby Parker and Fast Company, NRF
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23. Asymmetrical merchandising
• Group dissimilar
products to tell a story
• Respect people‟s limited
focus
• Showcase breadth with
fewer products
Credit: New Thinking to Drive Sales: Asymmetrical Merchandising Online and Off, January 12th, NRF
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24. Big data gets real
Data as a critical resource for building business value
through informed decisions and personalized
experiences.
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25. Big Data
Credit: http://www.onlineevent.com/NRF/annual13/A-New-Era-of-Value-A-Conversation-with-Ginni-Rometty/
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26. Big Data
• The mind-shift = data as a natural resource that can create
competitive advantage
• Structured and unstructured data / front and back-end
• Descriptive > Predictive > Prescriptive
• 2X business benefits
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27. POS and the connected store
70% of retail executives state their organization is
currently deploying or planning to refresh its existing
POS system in the next 3 years
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28. The POS Cycle
Analog
Digital
Java Based
Scanners
mPOS
60s
70s
80s
90s
10s
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29. The future of Nordstrom point of sale
systems is completely mobile.
- Jamie Nordstrom, President, Nordstrom Inc.
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30. The unified commerce platform
Credit: Digitizing the Store: What’s the Future of POS?, January 14th, NRF
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31. The next wave of POS
• Nearly 40% of retailers are considering a single consumer platform to
manage interactions and transactions across channels
• Twice as many retailers globally plan to leverage e-commerce over
traditional POS for their next-generation store software
• Retail executives are considering cloud (30%) over on-premise (19%) for
their POS software applications
Credit: Digitizing the Store: What’s the Future of POS?, January 14th, NRF
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32. The POS Innovations
Removing hardware and functional silos to
deliver better in-store and cross-channel
customer experiences.
Credit: www.toshibacommerce.com; http://www.motorolasolutions.com/
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33. Hointer – the connected store
Omnicart
eTag
Sales
Associate
Tools
Connected Change Rooms
Credit: Hointer, www.hointer.com
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34. Rethinking the fitting room
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35. Redefining the store
Credit: Redefining the Customer Experience Gives a Whole New Meaning to Window Shopping - January 13, 2014
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36. Redefining the store
Credit: Redefining the Customer Experience Gives a Whole New Meaning to Window Shopping - January 13, 2014
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37. Interactive Store Fronts
Credit: Redefining the Customer Experience Gives a Whole New Meaning to Window Shopping - January 13, 2014
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38. Interactive Store Fronts
Credit: Redefining the Customer Experience Gives a Whole New Meaning to Window Shopping - January 13, 2014
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39. Mobile the unifier
Mobile has become the principle platform for how people
live, work and shop, and for retailers it‟s emerging as the
most important connection to their customers.
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40. We‟ve entered an era in which the
only sustainable competitive
advantage is knowledge of, and
engagement with customers.
- Forrester Research
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41. Top eCommerce Priority in 2014 - Mobile
Credit: The State of Online Retail 2014, Forrester Research, Sucharita Mulpuru January 13, 2014
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42. Positioning mobile at the centre
Credit: Mobile Innovation As A Roadmap to Customer Success, NRF, January 13, 2014
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43. Customer Context
Estimote Beacon
• Allows you to “program”
environments to deliver
contextual information and
offers
http://www.youtube.com/watch?v=sUIqfjpInxY
Credit: The Future of Retail: Trends To Act On, by PSFK, 2014
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44. Loyalty is a mobile killer app
PC Plus
Starbucks
Google Wallet
Credit: Personalizing the Customer Experience, Peter Lewis, NRF 2014; http://www.mobilecommercedaily.com/starbucks-app-surpasses-70m-mobile-payments-transactions;
www.google.com/wallet/business/loyalty
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45. Implications for Nurun & Clients
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46. Implications for Nurun and our Clients
• We’re in the midst of a transformative time in retail, we need to be out
in front of our clients
• Know the trends and how they apply to our client‟s business
• Understand evolving consumer behaviour
• Be aware of how our key platform partners are addressing these trends
• Consider data as strategic asset and think about how we can use it to
differentiate our solutions
• Making solutions „smarter‟
• Optimization our solutions
• Digital store will become more prominent as POS shift occurs
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47. Reference Material
• Ginni Rometty video - http://www.onlineevent.com/NRF/annual13/A-New-Eraof-Value-A-Conversation-with-Ginni-Rometty/
• NRF Presentations - http://www.freeman-cloud.com/bigshow2014/
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48. Thank You.
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