I completed a personal brand exploration project for my portfolio and personal branding class at Full Sail University while pursuing my Entertainment Business BS degree. Through this exercise, I was able to explore the career path I want to pursue, identify my target audience, and determine the skills I need to excel in this position. I would also like to mention that Chloe Smith, a colleague of mine, whom I admire and look up to, was the perfect candidate to compare my skills with. Feel free to follow her on LinkedIn.

1. PERSONAL BRAND EXPLORATION
ANGELA ORTEGA
PROJECT & PORTFOLIO 1: WEEK 1
ENTERTAINMENT BUSINESS
MARCH 10TH , 2024
SOURCE: PEXELS

2. CAREER
GOALS
SEEKING PROMOTION
SHORT TERM GOAL: (2025)
BECOME PART OF THE TALENT BUYER AND BOOKING
DEPARTMENT AT LIVE NATION ENTERTAINMENT.
AFTER REINFORCING THE NEEDED SKILLS FOR THIS
POSITION, CONNECT WITH THE TALENT BUYING DEPARTMENT
RECRUITING TEAM AND INQUIRE ABOUT OPEN POSITIONS
AND TRAINING. BY NOVEMBER 1ST 2025.
LONG TERM GOAL: (2030)
TO OWN A 360-SERVICE PRODUCTION AND TALENT BOOKING
COMPANY, BUYING TOUR DATES AND HANDLING ALL LOGISTICS
OF PRODUCTION FOR UPCOMING AND STABLISHED LATIN ARTISTS.
SOURCE: PEXELS

3. PROFESSION
OCCUPATION:
TALENT BUYING OR BOOKING
POTENTIAL JOB TITLES:
v BOOKING COORDINATOR
v LN TALENT BUYER
v INSOMNIA TALENT BUYER
SOURCE: LINKEDIN, LIVE NATION, WORKDAY CAREERS & PEXELS

4. TARGET AUDIENCE
SOURCE: BOOK YOURSELF SOLID
CURRENT TALENT BUYERS, TALENT AGENCIES, AGENTS,
PROMOTERS, PRODUCTION, AND HIRING MANAGERS
AT LIVE NATION & INSOMNIA.

5. COMPETITION
ANGELA ORTEGA CHLOE P. SMITH
WORK EXPERIENCE
EDUCATION
LEADERSHIP
SKILLS & PROFICIENCIES
ONLINE PRESENCE
WORK EXPERIENCE
EDUCATION
LEADERSHIP
SKILLS & PROFICIENCIES
ONLINE PRESENCE
• 5 YEARS OF PRODUCTION COORDINATION & PRODUCTION RUNNING EXPERIENCE
• 2 YEARS OF PROJECT MANAGEMENT
• 2 YEARS OF EVENT HOSPITALITY
• 1 YEAR OF VIP SERVICES
• FULL SAIL UNIVERSITY ENTERTAINMENT BUSINESS BACHELOR
• APEC UNIVERSITY MARKETING ASSOCIATES
• CO-FOUNDER OF FRANK ROSE PRODUCTION, A COMPANY THAT HAS WORKED
WITH ARTISTS ROMEO SANTOS, BURNA BOY, CHIMBALA (MIA 2022), AND VARIOUS
UPCOMING ARTISTS OF THE DOMINICAN DEMBOW GENRE.
• BUSINESS OWNER WITH 7 YEARS OF EXPERIENCE IN CUSTOMER RETENTION & SALES.
• EVENTS LOGISTICS & VENUE OPERATIONS
• PROJECT BUDGETING
• PRE & POST-PRODUCTION - 1 ENDORSEMENT
• SKILLED MULTI-TASKER – 2 ENDORSEMENTS
• 300+ CONNECTIONS & 400+ FOLLOWERS, CUSTOMIZED BANNER, PROFESSIONAL
HEADSHOT, ORGANIZED & DETAILED EXPERIENCES WITH LINKED MEDIA AND
ARTICLES TO SPECIFIC PROJECTS, ACTIVE SOCIAL MEDIA ACCOUNTS, ACTIVE PROFILE
ACTIVITY, AND ENGAGEMENT.
• GRADE: GOOD 80 OUT OF 100
• 2 YEARS OF TALENT BUYER EXPERIENCE
• 7 YEARS OF PRODUCTION COORDINATION & ASSISTANT EXPERIENCE
• 1 YEAR OF EVENT MANAGER
• 3 INTERNSHIPS IN ADMINISTRATIVE, ROYALTY AND MUSIC DIRECTOR
• SYRACUSE UNIVERSITY BACHELOR OF ARTS, POLITICAL SCIENCE AND
MUSIC INDUSTRY.
• VOLUNTEER IN THE SYRACUSE UNIVERSITY LITERACY CORPS TUTOR, WORKING
CLOSELY WITH TEACHERS, COUNSELORS, AND SCHOOL ADMINISTRATORS TO
ENSURE ACADEMIC AND SOCIAL SUCCESS FOR STUDENTS.
• WORKED WITH MS. BOGER-ALLEN AS SHE CAMPAIGNED FOR 19A JUDICIAL
COURT JUDGE IN CABARRUS COURT COUNTY OF NORTH CAROLINA
• FINAL CUT PRO – 2 ENDORSEMENTS
• PUBLIC SPEAKING– 1 ENDORSEMENT
• SOCIAL MEDIA
• CUSTOMER SERVICE
• 300+ CONNECTIONS, PREMIUM MEMBERS, CUSTOMIZED BANNER, PROFESSIONAL
HEADSHOT, ORGANIZED & DETAILED EXPERIENCES WITH VARIOUS LINKED MEDIA AND
ARTICLES TO SPECIFIC PROJECTS, ACTIVE SOCIAL MEDIA ACCOUNTS, AVERAGE PROFILE
ACTIVITY.
• GRADE: GOOD 90 OUT OF 100

6. SOURCE: CAREERBLAST, CORE VALUES, START WITH WHY,
GOLDEN CIRCLE
WHY? TO CREATE LIFE-CHANGING
EXPERIENCES THROUGH LIVE MUSIC. I HOPE TO
INSPIRE FUTURE WOMEN'S GENERATIONS TO
FOLLOW THEIR DREAMS AND LOVE WHAT THEY
DO. SHARING MY CREATIVITY AND IDEAS, BEING
A PART OF SOMETHING MEANINGFUL, AND
HELPING DEVELOP NEW TALENT ARE ALL
THINGS I ASPIRE TO DO.
HOW? I'M PURSUING A BS IN
ENTERTAINMENT BUSINESS AND TRAINING
WITHIN LIVE NATION ENTERTAINMENT TO
ENTER THE BOOKING INDUSTRY AND
COLLABORATE WITH AGENCIES, PROMOTERS,
AND ARTIST MANAGEMENT TEAMS. I SEEK
GUIDANCE FROM EXPERIENCED COLLEAGUES,
STAY CURIOUS, AND NETWORK WITH INDUSTRY
PROFESSIONALS. I PLAN TO EXPLORE
MENTORSHIP OPPORTUNITIES TO GROW
FURTHER.
WHAT? LIVE EVENTS EXPERIENCE THAT
PEOPLE WILL REMEMBER FOREVER AND
OPENING NEW DOORS AND PLATFORMS FOR
LATINO TALENT AND HELPING THEM GROW.
VALUES
v DEDICATION
v COLLABORATION
v EXCELLENCE
v FUN
v CREDIBILITY
VISION
PRINCIPLES PASSIONS
SUPERPOWER
IDENTITY HELP LATIN ARTISTS HAVE
SUCCESSFUL AND
PROFITABLE TOURS AND
PRESENTATIONS IN THE
AMERICAN INDUSTRY.
v MUSIC
v LIVE EVENTS:
CONCERTS,
FESTIVALS, ETC.)
v NEW TALENT
v CREATIVE DIRECTION
THROUGHOUT THE MANY
MENTORS I HAD IN THIS
INDUSTRY, THE MAIN PRINCIPLE
THEY ALL INCULCATED IN ME
WAS TO WORK WITH
EXCELLENCE ALWAYS, NO
MATTER WHAT I DO.
"EXCELLENCE ALWAYS, IN ALL
WAYS..."
YOU’LL NEVER MEET AN ALWAYS FIVE-STEPS AHEAD
INDIVIDUAL WITH THE QUICKEST PROBLEM-SOLVING
AND SOLUTIONS SKILLS.

7. PROMISE & POSITION
PROMISE
I HELP PROMOTERS AND TALENT
AGENCIES, BOOK THE APPROPRIATE
TALENT FOR A PARTICULAR VENUE OR
EVENT, ALONG WITH OVERSEEING ALL
LOGISTICS, CONTRACTS, TICKETING,
AND BUDGETING, TO ENSURE THE
SUCCESS OF THE SHOWS.
POSITION
SOLD OUT QUEEN
SOURCE: ISTOCKSHOP

8. NETWORKING
INDUSTRY EVENT & PROFESSIONAL ORGANIZATIONS
v SHRM TALENT CONFERENCE & EXPO 2024
v APRIL 14TH
– 17TH
, 2024 LAS VEGAS, NV
v ENGAGE WITH TOP INDUSTRY EXPERTS AND THOUGHT LEADERS, DELIVERING CUTTING-
EDGE METHODS AND PROCESSES TO TRANSFORM THE WAY MANAGEMENT TALENT AND
EMPOWERING ORGANIZATIONS TO SUCCEED IN AN EVER-EVOLVING JOB MARKET WHILE
HAVING NUMEROUS OPPORTUNITIES TO CONNECT WITH AND LEARN FROM THE
BRIGHTEST MINDS IN RECRUITING AND TALENT MANAGEMENT, REFRESHING YOUR BEST
PRACTICES, AND DISCOVERING HOW TO REACH UNTAPPED OR UNDERLEVERAGED TALENT
POOLS WHILE RETAINING YOUR HIGH PERFORMERS (CONFERENCE SHRM, 2024)
ELEVATOR PITCH
v YOU SEE, THERE ARE SO MANY UPCOMING AND ESTABLISHED LATIN ARTISTS WHO HAVE AN
ORGANIC AND SOLID FAN BASE IN THE AMERICAN MARKET. YET, THEY HAVEN’T GOTTEN THE
OPPORTUNITY TO START TOURING OR BOOKING FESTIVALS IN THE UNITED STATES BECAUSE
THEIR AGENTS DON’T HAVE CONNECTIONS WITH THE AMERICAN MARKET, AND PROMOTERS
DON’T KNOW THE MOTION THESE ARTISTS HAVE. WHAT I DO IS BUILD RELATIONSHIPS WITH
AND BETWEEN THESE ARTIST AGENTS AND PROMOTERS AND OPEN THE DOORS INTO
AMERICAN PLATFORMS, HELPING THEM BUILD THEIR RAPPORT WITH OTHER AUDIENCES
WHILE OVERSEEING ALL LOGISTICS OF THESE SHOWS. WITH THIS INITIATIVE, PROMOTERS AND
FESTIVAL ORGANIZERS CAN SEE THEIR SELLING POTENTIAL AND INVEST IN THEIR
SHOWCASING DEVELOPMENT.
MENTORSHIP
v I CURRENTLY HAVE A MENTOR WITHIN THE LATIN DIVISION OF TALENT BUYER IN LIVE
NATION. MARIA LANAO HAS AN 11-YEAR CAREER AT WME IN MIAMI AND NEW YORK CITY,
WHERE SHE WAS THE FIRST LATIN WOMAN TO BE PROMOTED TO MUSIC AGENT. SHE
MANAGED MORE THAN $20M IN YEARLY DOMESTIC AND INTERNATIONAL PERSONAL
APPEARANCES AND LIVE PRODUCTION BOOKINGS. AMONG THE LATIN ARTISTS SHE
REPRESENTED WERE LUIS MIGUEL, JUAN LUIS GUERRA, JUANES, AND ROSALÍA
(HITSDAILYDOUBLE, 2022, PARA. 4).
ASSOCIATION OFTALENT AGENTS (ATA)
v SANTA MONICA, CA
v JOINING JANUARY 2025
v THE OBJECTIVE OF JOINING ATA IS TO GET ACCESS
TO THE BEST PRACTICES, VOICE IN LEGISLATION,
EDUCATION SEMINARS, NETWORKING EVENTS,
CONFERENCES, NEWS BULLETINS, EXPERT
OPINIONS, AND DAY-TO-DAY SUPPORT AND
LEARNING AGENTS’ ABILITY TO REPRESENT ARTIST
CLIENTS WHILE MAINTAINING CREATIVE AND
ECONOMIC SUCCESS FOR THE AGENT/CLIENT
PARTNERSHIP. (ATA, 2024)
RECORDING ACADEMY ASSOCIATION
v SANTA MONICA, CA
v JOINING JULY 2024
v BY BEING A MEMBER OF THE RECORDING ACADEMY
ASSOCIATION, I WILL HAVE UPDATED ACCESS TO
ACCURATE AND UPDATED INFORMATION ABOUT
MUSIC CREATORS, NEW TALENT, AND MUSIC NEWS
AND DATA ANALYTICS WHILE BEING PART OF THE
MAIN ORGANIZATION IN THE MUSIC INDUSTRY,
ADVOCATING AND HELPING TALENT TO EXPAND
THEIR CAREER WITHIN LIVE MUSIC.

9. DIGITAL MARKETING
ONLINE ID SCORE
v VOLUME: LOW
v RELEVANCE: LOW
v PURITY: AVERAGE
v DIVERSITY: AVERAGE
v VALIDATION: LOW
BRAND ARCHETYPE
v ARCHETYPE:THE ROYAL
v THE ROYAL BRAND ARCHETYPE IS SYNONYMOUS WITH
EXCELLENCE, SETTING A HIGH BAR FOR INDIVIDUAL TO STRIVE
TOWARDS. ENCOUNTERING THIS BRAND IS A GETAWAY TO
SUCCESS AND INFLUENCE. LOYALTY IS HIGHLY VALUED, AND
THOSE WHO BETRAY ITS TRUST WILL VANISH FROM THE
KINGDOM. UNAPOLOGETIC ABOUT THE HARD-EARNED LIFESTYLE,
THE ROYAL ARCHETYPE EXUDES REGAL CONFIDENCE.
DIGITAL MARKETING STRATEGY FOR ONLINE ID
IMPROVEMENT AND EXEDU ARCHETYPE
v FOCUSING ON: VOLUME, REVELANCE &VALIDATION
v TYPE OF CONTENT: REELS, PHOTO SLIDES, AND BLOGS: CREATING
INFORMATIVE, EXPERIMENTAL, AND INSPIRATIONAL REELS, PHOTO SLIDES
AND BLOGS ABOUT CONCERTS AND TRAVELING, SHARING PRODUCTION
EXPERIENCES, STORIES, TIPS AND ADVICE FOR PEOPLE IN THE INDUSTRY TO
RELATE AND YOUNG PEOPLE WANTING TO BREAK IN THE INDUSTRY, FOR
EXAMPLE: "A DAY IN THE LIFE OF A CONCERT PRODUCER.”
v SOCIAL MEDIA TOOLS: INSTAGRAM, LIKENDIN, AND PERSONAL BLOGS
WILL BE THE MEDIUMS TO SHARE THIS CONTENT. AFTER PURCHASING THE
DOMAIN FOR THE WEBSITE WHERE I WILL BLOG AND ALSO SHARE LINKS TO
MY SOCIAL MEDIA POSTS, I WILL TAG ENTERTAINMENT PAGES AND CREATE
#HASHTAGS TO HELP ENGAGEMENT. PROMOTING REELS ALLOWS YOU TO
SELECT YOUR TARGET AUDIENCE AND HAVE A CONTENT CALENDAR TO STAY
ACTIVE ON A MONTHLY AND WEEKLY BASIS. ALSO, ASK COLLEAGUES TO
SHARE MY CONTENT AND EXCHANGE ENDORSEMENTS AND
RECOMMENDATIONS ON LINKEDIN.
SOURCE: ISTOCKSHOP

10. PROFESSIONAL
DEVELOPMENT
TECHNICAL SKILLS TRANSFERABLE SKILLS
PRODUCTIVITY & TIME MNGMT
v PURCHASE COURSE TO LEARN THE ABILITY
TO MANAGE TIME WELL IN A FAST-PACED,
EVER-CHANGING ENVIRONMENT AND
HELP TO REDUCE THE OVERWHELM AND
INCREASE POSITIVE RESULTS.
v ORG: UDEMI
v DATE: AUGUST 2024
PUBLIC RELATIONS (PR)
v FINISH THE COURSE TO LEARN HOW TO
CONDUCT AUDIENCE RESEARCH, DEVELOP
A PR PLAN, FOSTER POSITIVE
RELATIONSHIPS, EFFECTIVELY HANDLE
CRISES, AND MEASURE YOUR PR IMPACT.
v ORG: LINKEDIN
v DATE: DECEMBER 2024
GOOGLE SHEETS
v FINISH LINKEDIN LEARNING COURSE
ALONG WITH LIVE NATION
ENTERTAINMENT TRAINING WITH THE
TALENT BUYER DEPARTMENT.
v ORG: LINKEDIN LEARNING
v DATE: JULY 2024
EVENT BUDGETING
v FINISH NYU CERTIFICATE TO UNDERSTAND
THE FINANCIAL MANAGEMENT PROCESS
FOR EVENT PLANNING AND THE SKILLS TO
TRACK EXPENSES, CREATE DATA REPORTS,
AND FORMAT PROPER BUDGETS.
v ORG: NYU EDU
v DATE: NOVEMBER 2024
SOURCE: LINKEDIN LEARNING, NYU SPS & UDEMI

11. REFERENCES
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https://contentmarketinginstitute.com/articles/content-crave-infographic/
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Career Blast. (2023). Quizzes. Careerblast. TV. https://careerblast.tv/resources/
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Conferences shrm. (2024). Shrm Talent Conference & Expo 2024. https://conferences.shrm.org/talent-conference
Frye, C. (2018, January 3). Google Sheets video tutorial: LinkedIn Learning, formerly Lynda.com. LinkedIn Learning, formerly
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Kaye Putnam. (2024). Brand archetypes: Psychology-driven brand strategy. Kaye Putnam. https://www.kayeputnam.com/brand-
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iStockPhoto. (n.d.). Concert Production. iStock.
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LinkedIn, & Ortega, A. (2024). Angela Ortega | LinkedIn. LinkedIn. https://www.linkedin.com/in/angelaortegallc/
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