An Assignment for school via Full Sail University

1. Personal Brand Exploration
Brett Allgood
Exploring Your Personal Brand BUS119-O
Entertainment Business Management
March 24, 2024

2. Changing Careers
SHORTTERM GOALS: Upon graduation, I will seek employment
utilizing my experience and education. October, 2026
LONG TERM GOALS: Rise to an Executive Level in my industry. October
2036

3. Agent/Business Manager
Talent Representative
Booking Agent
Entertainment Director

4. Target
Audience:
Food and Beverage

5. COMPETITION
COMPETITION
INDIAN RIVER ENTERTAINMENT, LLC
Functioning as an Artist/ Band Representative, IRE books top bands up and down the East Coast
Of Florida. Their venue list includes the best Food and Beverage establishments catering to a Rock
N Roll party. Special Events included a band member’s wedding, a Rock n Roll music cruise to the
Bahamas and other lively events.
https://www.facebook.com/IndianRiverEntertainmentCo?mibextid=LQQJ4d
RON WANG
Mr. Wang is a seasoned veteran of the beach bar music scene in Cocoa Beach, Fl.
He has several key venues locked up. Ron’s vast network, cultivated from decades
of live performances with a multitude of acts makes him the resident expert of
his craft.
https://www.facebook.com/ron.wangjaisook?mibextid=LQQJ4d

6. Core Values, Golden Circles
Spirituality
Vision
Quality
Professionalism
Love
My Superpower is
fi
nding Soul-lutions
to life’s puzzles. Fear is an illusion. Fear
cannot stand before Love.
6

7. PROMISE AND
POSITION
I bring a sense of diverse
community in entertainment by
bringing venues, artists and
customers together as a family by
demonstrating the Healing
Power of Music.

8. NETWORKING
An evening with The Rowdy Bards. Maintaining this professional relationship
is the focus here, Slim Gillian is this contact.
3/15/24 Fathoms, Cape Coral, FL
Developing a connection further is my goal here. Maximum Friction opens
the show and this is my focus.
3/17/24 Brass Mug, Tampa, FL
ELEVATOR PITCH
Do you know how hard it is to get the venues, the artists and the
customers to consistently come together? What I do is facilitate those
connections, matching artists with venues with the same target customers and core
values. In fact, let me show you some di
ff
erent ideas I have worked on before.

9. For my online ID Calculator results, I scored as follows
Volume - Average
Relevance - High
Purity - Low
Diversity - High
Validation - Low
I will focus on the Purity of my online ID, driving others further
Down the results. Some negative results that are mine will also
Move further down the page.
My Brand Archetype is The Magician. I’m the one to
fi
nd the
Soul-lotion to the puzzles in business and in life. I’ll exude
this by just living a life
fi
lled with Peace, Love and Music.
Primarily, Social Media will include show dates, releases, venue
content. Facebook, X, IG and YouTube are primary resources.

10. PROFESSIONAL DEVELOPMENT
Technical
Development
Transferable
Development
• Develop and maintain relationships
• Organize Special events
• Pro
fi
ciency with Adobe product
• Pro
fi
ciency with Zoom
• February 2026
• February 2025
• March 2024
• October 2026

11. Citations
Port, Micheal. (2013). Book Yourself Solid. https://learning.oreilly.com/library/view/book-yourself-solid/
9781118611357/9781118611357f1.xhtml
Von Krunk, W. (2022, September 9). IREC Homepage.https://www.facebook.com/IndianRiverEntertainmentCo?mibextid=LQQJ4d
Wang, R. (2023, June 3). The Ron Wang Show. https://www.facebook.com/ron.wangjaisook?mibextid=LQQJ4d
Allgood, Brett A. (2023, December 16). The Golden Pie Chart. Personal stock
Allgood, Brett A. (2023, July 21).Su
ll
y’s Ye
ll
ow. Personal stock
Allgood, Brett A. (2023, January 31). That’s a Rea
ll
y Big Stage. Personal Stock
Unknown Author. (2024, February 29). United, We RebuildAmerica. Unknown publisher
Unknown Author. (n.d.). St. Patrick’s Day Bash. https://facebook.com/events/s/beyond-the-wrath-maximum-frict/918372929668726/
Gillian, S. (n.d.). St. Paddy’s Fest. https://facebook.com/events/s/st-paddy-fest-2024/1701119597049506/
Unknown Author. (n.d.). Online ID Calculator. https://careerblast.tv/resources/
Putnam, K. (2013), https://www.kayeputnam.com/brand-archetype-magician/