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SEO
PLUGINS IN
SEO
PLUGINS IN
SEO
SEO is short for Search Engine Optimization. It involves
improving the visibility and ranking of content, websites,
and online presence in search engine results pages
(SERPs). The main objective of SEO is to enhance organic
traffic to a website by ensuring it is easily found by users
looking for related topics, products, or services on search
engines such as Google, Bing, or Yahoo.
Next slide
WHAT IS
TECHNICAL
SEO?
TECHNICAL SEO
Technical SEO involves optimizing the
technical elements of a website to enhance
its visibility on search engines and improve
user experience. Unlike traditional SEO,
which emphasizes content and backlinks,
technical SEO focuses on the website's
infrastructure and how search engines
navigate, categorize, and evaluate its
pages.
2. SITE MAP
METHODS OF
TECHNICAL SEO
GOOGLE SEAFRCH
CONSOLE
1.
3. ROBOTS.TXT 4.GOOGLE TAG
MANAGER
5. GOOGLE
ANALYTICS
6. SCHEMA
MARKUP
GOOGLE SEARCH CONSOLE
1
1.
.GOOGLE SEARCH CONSOLE
1.
It is used to monitor website performance. It helps
to increase "website traffic".
PLUGIN USED:
PLUGIN USED:
Plugin used to connect console to website is known as "YOAST
SEO".
2. SITE MAP
2. SITE MAP
Sitemaps are essential for SEO because they help search
engines discover, crawl, and index all the relevant pages of a
website, which ultimately improves the site's visibility in search
engine results pages (SERPs).
"XML SITEMAP" is used for connecting sitemap in website.
3. ROBOTS.TXT
3. ROBOTS.TXT
The robots.txt file is a text file placed in the root directory of a
website that instructs web robots (such as search engine
crawlers) which pages or files they can or cannot crawl or index.
"ROBOTS.TXT GENERATOR" is used for connecting robots in
website.
4. GOOGLE TAG MANAGER
4. GOOGLE TAG MANAGER
You set up a GTM account, add a container snippet
to your website's code (just once), and then manage
all your tags within the GTM interface.
PLUGIN USED:
PLUGIN USED:
Plugin used to connect google tag manger to website is known as
"HEADER FOOTER CODE MANAGER".
5. GOOGLE ANALYTICS
5. GOOGLE ANALYTICS
It is used for monitoring customers visits, deals,
purchases which are through the website.
PLUGIN USED:
PLUGIN USED:
Plugin used to connect google analytics to website is known as "SITE
KIT".
6. SCHEMA MARKUP
6. SCHEMA MARKUP
A code in the form of structured data that
communicates the meaning of your page, elements,
and how users should see it to the searching tool,
and in a language, the search engine can
understand.
Get the code in "schema markup generator"
Contact :
+123-456-7890
www.reallygreatsite.com
123 Anywhere St., Any City
...............

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Plugins which are used in technical SEO.

  • 2. SEO SEO is short for Search Engine Optimization. It involves improving the visibility and ranking of content, websites, and online presence in search engine results pages (SERPs). The main objective of SEO is to enhance organic traffic to a website by ensuring it is easily found by users looking for related topics, products, or services on search engines such as Google, Bing, or Yahoo.
  • 4. TECHNICAL SEO Technical SEO involves optimizing the technical elements of a website to enhance its visibility on search engines and improve user experience. Unlike traditional SEO, which emphasizes content and backlinks, technical SEO focuses on the website's infrastructure and how search engines navigate, categorize, and evaluate its pages.
  • 5. 2. SITE MAP METHODS OF TECHNICAL SEO GOOGLE SEAFRCH CONSOLE 1. 3. ROBOTS.TXT 4.GOOGLE TAG MANAGER 5. GOOGLE ANALYTICS 6. SCHEMA MARKUP
  • 6. GOOGLE SEARCH CONSOLE 1 1. .GOOGLE SEARCH CONSOLE 1. It is used to monitor website performance. It helps to increase "website traffic". PLUGIN USED: PLUGIN USED: Plugin used to connect console to website is known as "YOAST SEO".
  • 7. 2. SITE MAP 2. SITE MAP Sitemaps are essential for SEO because they help search engines discover, crawl, and index all the relevant pages of a website, which ultimately improves the site's visibility in search engine results pages (SERPs). "XML SITEMAP" is used for connecting sitemap in website.
  • 8. 3. ROBOTS.TXT 3. ROBOTS.TXT The robots.txt file is a text file placed in the root directory of a website that instructs web robots (such as search engine crawlers) which pages or files they can or cannot crawl or index. "ROBOTS.TXT GENERATOR" is used for connecting robots in website.
  • 9. 4. GOOGLE TAG MANAGER 4. GOOGLE TAG MANAGER You set up a GTM account, add a container snippet to your website's code (just once), and then manage all your tags within the GTM interface. PLUGIN USED: PLUGIN USED: Plugin used to connect google tag manger to website is known as "HEADER FOOTER CODE MANAGER".
  • 10. 5. GOOGLE ANALYTICS 5. GOOGLE ANALYTICS It is used for monitoring customers visits, deals, purchases which are through the website. PLUGIN USED: PLUGIN USED: Plugin used to connect google analytics to website is known as "SITE KIT".
  • 11. 6. SCHEMA MARKUP 6. SCHEMA MARKUP A code in the form of structured data that communicates the meaning of your page, elements, and how users should see it to the searching tool, and in a language, the search engine can understand. Get the code in "schema markup generator"