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Principles of Persuation
1.
ANALYSIS OF MEDIA
AD ON THE PRINCIPLES OF PERSUASION Abhinandan Singla Section – A PGDM 2019-21 19DM007
2.
3.
KINDS OF PERSUASIONS USED •
Emotional Appeal • Relatability • Source Credibility • Repetition • Benefits to users • Price and Value • Distraction • Laughter
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