What happens when a website is shared socially? When you share a website, social networks like Facebook, LinkedIn, and Google+ take the sharing of the page one step further by assembling a post that is made up of a few pieces, those being the Preview image, Title, Description, and URL. NextWorks explains how the use of Open Graph (og) tags can ensure your pharma page is properly shared.

1. SOCIALLY SHARING PHARMA SITES
Ensuring You Remain Compliant

2. Summary
• Pharma websites go through rigorous
development and regulatory approval
• However, when it is shared socially, what the
post looks like may not have been reviewed …
• … and that may be problematic.
• The answer is proper Open Graph (og) tags

3. Socially sharing a page
Someone shares a
page via a social
share button
or manually shares
www.brand.com
That generates a
social post

4. But how is the social post assembled?
og:title tag or <title>
tag
og:description tag or
description meta tag
og:url tag or URL shared
All extracted from the
code of the page
og:image tag or
first image Facebook
finds on the page

5. When Open Graph tags are not used, the
resulting social post may be problematic
Which means a social
post from this website
with no og tags could
look like this
Brand logo
Claim with no ISIISI

6. What to do?
• Ensure your brand.com pages are using
Open Graph (og) tags
<meta property="og:title" content=”Testaquel (testamin)" />
<meta property="og:description" content="Learn about Testaquel" />
<meta property="og:url" content="http://testaquel.com/" />
<meta property="og:site_name" content=”Testaquel" />
<meta property="og:image" content="http://testaquel.com/img.jpg" />

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