SOCIAL CROWDFUNDING: a case study of EGAT invention making a positive impact on public health in 7th ILSAS INTERNATIONAL CONFERENCE ON LEARNING & DEVELOPMENT 2023 ICLAD2023 by Parichart Suttiprasit, Chief of Sustainability Project Department, Sustainability Strategy Division, Electricity Generating Authority of Thailand (EGAT), Watcharaporn Watcharasareekul, Head of Investment Analysis and Development Section 1, Investment Analysis and Development Department, Business Development Division, EGAT Ada Chirapaisarnkul, Chief Executive Office, Taejai.com

1. A Case Study of EGAT Invention
Making a Positive Impact on Public Health
SOCIAL CROWDFUNDING
b y
Par i ch ar t S utti pr as i t , EG AT
Watch ar apo r n Watch ar as ar e e kul , EG AT
Ad a C h i r ap ai s arn kul , Tae j ai .co m

2. COVID-19
s i t u a t i o n
2019
2020
2021
20,000
cases per day
In 2020, Thailand implemented several ways to control the virus's spread.
However, a major outbreak began in April 2021 was more transmissible than
previous strains. The number of cases in Thailand surged, peaking at over
20,000 cases per day
The beginning of COVID-19
Found 1st case in Thailand
P e a k o f i n f e c t i o n
2

3. Expanding the Scale of
Social Innovation
20,000
cases per day
Shortage of medical equipment
Powered Air Purifying Respirators (PAPRs)
Shortage & Expensive
PAPR
Crowdfunding
Project
taejai.com
EGAT
COVID-19
PAPR
Production
Crowdfunding
Project
3

4. M a n a g i n g Change
1. Define the
objective
4 Days: May 3rd – 6th, 2021
• Goals
• Outcomes expectation
2. Identify Key
Stakeholders and
Select Team Members
• Expertise, roles, and
responsibilities related to the
objective
• Mix of skills and perspectives
4. Develop a Timeline
• Determine the timeframe for the
activities
• Project approval, fundraising,
production line development and
the delivery
5. Defining Decision-
Making Processes
• Steering committee
• Working group committee
4
Setting up an Ad-Hoc team
of EGAT
Launching a Social Crowdfunding
project on taejai.com.
Social Innovation
Development Step
PAPR Distribution to hospital
3. Set Clear Roles and
Responsibilities
• Clarify responsibilities for members
• New and challenging responsibilities

5. 5. Defining Decision-
Making Processes
• Steering committee
• Working group committee
M a n a g i n g Change
5
Patcharin
Rapeepornpong
Somchai
Chokmaviroj
Suchin
Sayasonthi
Worapoj
Worapong
Secretary of
Crowdfunding Committee
Nophol Phun-Ngun
Tuanjit
Changrob
Arthit
Udomsak
Pradthana
Koythong
Rudeemas
Pangputhipong
Advisor of
Crowdfunding Committee
Jiraporn Sirikum
Chairman of
Crowdfunding Committee
Venus Longsomboon
Steering Crowdfunding Committee
Head of
Crowdfunding Tae-Jai Team
Nophol Phun-Ngun
Secretary of
Crowdfunding Tae-Jai Team
Pataraporn Singhaphet
Arm
Kanchanalak
Tatiya
Sakornpan
Rutchadaporn
Siangsanoh
Parichart
Suttiprasit
Watcharaporn
Watcharasareekul
Varit
Pornpilaipun
Apantree
Wongraksa
Crowdfunding Working Group Committee
Setting up an Ad-Hoc team
of EGAT
Launching a Social Crowdfunding
project on taejai.com.
Social Innovation
Development Step
PAPR Distribution to hospital

6. M a n a g i n g Change
1. Define the
objective
4 Days: May 3rd – 6th, 2021
• Goals
• Outcomes expectation
2. Identify Key
Stakeholders and
Select Team Members
• Expertise, roles, and
responsibilities related to the
objective
• Mix of skills and perspectives
4. Develop a Timeline
• Determine the timeframe for the
activities
• Project approval, fundraising,
production line development and
the delivery
5. Defining Decision-
Making Processes
• Steering committee
• Working group committee
6. Review and
Conclude
• Final review to evaluate the
outcomes and capture lessons
learned
6
Setting up an Ad-Hoc team
of EGAT
Launching a Social Crowdfunding
project on taejai.com.
Social Innovation
Development Step
PAPR Distribution to hospital
3. Set Clear Roles and
Responsibilities
• Clarify responsibilities for members
• New and challenging responsibilities

7. M a n a g i n g Change
1. Identify Your Target
Audience and Funding Goal
• Target : Thai People
• Goals: 200 sets of PAPRs for saving Thai
people
• Outcomes expectation: Raising funds
1,100,000 Baht
7
2. Research and Evaluate
Crowdfunding Platforms
• Align with our project's type and goals
• Features and tools
• Success Stories and Support Service
3. Contact the Platform
• Clarify any questions or concerns
4. Make the Choice
• Choose the platform that best aligns with
project’s goals, audience, funding needs,
and budget
Less than 5 Days: May 8th – 12th, 2021
Setting up an Ad-Hoc team
of EGAT
Launching a Social Crowdfunding
project on taejai.com.
Social Innovation
Development Step
PAPR Distribution to hospital

8. 4. Make the Choice
• Choose the platform that best aligns with
project’s goals, audience, funding needs,
and budget
M a n a g i n g Change
8
Setting up an Ad-Hoc team
of EGAT
Launching a Social Crowdfunding
project on taejai.com.
Social Innovation
Development Step
PAPR Distribution to hospital

9. M a n a g i n g Change
1. Identify Your Target
Audience and Funding Goal
• Target : Thai People
• Goals: 200 sets of PAPRs for saving Thai
people
• Outcomes expectation: Raising funds
1,100,000 Baht
9
2. Research and Evaluate
Crowdfunding Platforms
• Align with our project's type and goals
• Features and tools
• Success Stories and Support Service
3. Contact the Platform
• Clarify any questions or concerns
4. Make the Choice
• Choose the platform that best aligns with
project’s goals, audience, funding needs,
and budget
5. Crowdfunding Begin
Less than 5 Days: May 8th – 12th, 2021
Setting up an Ad-Hoc team
of EGAT
Launching a Social Crowdfunding
project on taejai.com.
Social Innovation
Development Step
PAPR Distribution to hospital

10. 5. Crowdfunding Begin
M a n a g i n g Change
10
12 May 2021
Success
Raise fund within 5 Days to reach the goal of
1,100,000 Baht or 30,556 USD
May 8th – 12th, 2021
Setting up an Ad-Hoc team
of EGAT
Launching a Social Crowdfunding
project on taejai.com.
Social Innovation
Development Step
PAPR Distribution to hospital

11. Impact Enterprise
People
Private Company
Taejai.com
EGAT Employees
Deliver to Hospitals around
EGAT power plants
M a n a g i n g Change
Setting up an Ad-Hoc team
of EGAT
Launching a Social Crowdfunding
project on taejai.com.
Social Innovation
Development Step
PAPR Distribution to hospital
Donors
PAPR
Production
Crowdfunding
Project
PAPR for
medical personnel
Funding Portal
People Activity
Private Company Activity
EGAT Employees Activity
Taejai.com Activity
11

12. M a n a g i n g Change
Setting up an Ad-Hoc team
of EGAT
Launching a Social Crowdfunding
project on taejai.com.
Social Innovation
Development Step
PAPR Distribution to hospital
Idea creation from
pain points
Ref: https://www.catdumb.tv/sweating-ppe-290/
PAPRs is developed
from the EGAT
Social Innovation
Recommendation
by professional
The first
prototype
launched
The production of PAPRs involves several steps, including design,
assembly, testing, and quality control. This PAPRs is developed from
the EGAT Social Innovation, phase I since 2020.
Social Innovation Development Step
12

13. 13
M a n a g i n g Change
Setting up an Ad-Hoc team
of EGAT
Launching a Social Crowdfunding
project on taejai.com.
Social Innovation
development step
PAPR distribution to hospital
PAPR distribution to hospital
Ref: https//:egatforall.egat.co.th/papr/dashboard/egat
PAPR Distribution Management System

14. Well-being
I M P A C T
14
Expanding the Scale
of Social Innovation
200 PAPRs
for
200 Doctors
for personal usage
40,000 Patients
we can protect by this project
Additional
800 PAPRs were produced
& 728 beds sets
Total
1,000 PAPRs
326 hospitals
“
”
Social Return
on Investment
(SROI)
5.32

15. To sustain the crowdfunding initiatives,
EGAT collaborated with Yanhee Foundation
to establish a platform for fundraising activities
through the Yanhee Foundation.
In 2022 and 2023, Yanhee Foundation platform
also launched crowdfunding campaigns
for education and forest fire prevention.
15
We are the other channels for education leverage in Thailand,
Please donate or search for your project contribution on May 17th,
EGAT and the foundation will collaborate in organizing the distribution
fund event yearly at King Bhumibol Dam, Tak province, Thailand
Embracing the Future
Love..to share

16. 20K+
16
Crowdfunding
empowers positive change,enhancing both individual and community
well-being.