This PPT outlines the social media go to strategy for a healthcare ayurvedic brand.

1. A trailblazer in Digital Marketing
and CX leadership
Our Class Leading Digital Marketing Services being run under the
expert guidance of
A1 WEBBUILDER
X

2. FLOW
About Abhishek Sinha
Awards & Accolades
National and International Recognitions
CURRENT PAIN POINTS AND ISSUES: SSPL
Social Media & Marketing Approach for SSPL
Commercials
Let’s Connect

3. ABOUT ABHISHEK SINHA
Embark on a Digital Journey: Abhishek Sinha, a
seasoned digital marketing professional with over 14
years of expertise, propels businesses toward online
success. His comprehensive skills span performance
marketing, e-commerce & marketing place marketing,
app marketing, CRM, SEO, content marketing, and
brand marketing.
Digital Mastery Unleashed: Holding esteemed
certifications, including Google Ads and Analytics,
Abhishek's diverse industry engagements range from e-
commerce giants like Amazon to leading brands in
consumer durables, travel, BFSI, Retail, IT, education,
healthcare, and real estate.
Excellence Personified: Abhishek's commitment to
excellence and impactful collaborations underscore his
dynamic career in the digital realm. Discover the story
of a digital maestro whose unwavering dedication
shapes transformative collaborations and defines
success in the ever-evolving digital landscape.

4. AWARDS & ACCOLADES: CELEBRATING MOMENTS OF EXCELLENCE
Most Award Digital Marketing Professional in 2023 – 24
World CX Awards 2023
Recognized as ‘Top 100 CX Leader’ in India for
pioneering customer experience innovation through
digital transformation, AI, consumer persona-driven
strategies, and data analytics.
Indian Achiever Award 2023
Felicitated as ‘the Indian Achiever 2023’ in the field
of Digital Excellence for Outstanding Professional
Achievement in Digital Transformation &
Contribution towards Nation Building.
CX Excellence Award 2024
Awarded ‘Emerging Marketer of the Year - 2023 – 24’ for
leveraging AI, Deep Learning, and personalization in digital
campaigns, leading to increased brand awareness, streamlined
purchase journeys, and enhanced customer loyalty.

5. ABHISHEK SINHA - BUSINESS GROWTH ARCHITECT WITH 14+ YEARS OF PROVEN GROWTH
LEADERSHIP
Experience in diverse
organizational landscapes,
from the prestigious
halls of Global Brands
such as Google and
OPPO Mobiles, to the
dynamic sphere of a
Global Agency like
Bruce Clay, and the
innovative world of a Start-
Up like House of Beauty.
Holding a distinguished
educational legacy as an
alumnus of IIM
Transformational CX Leader
with 14+ years of experience
crafting customer journeys
that unlock top-line and
bottom-line growth for multi-
brand businesses. Proven track
record of building loyal
communities, optimizing
touchpoints, and exceeding
key CX metrics across the
digital ecosystem
MEDIA MENTION https://www.iafindia.com/mr-abhishek-sinha/

6. Social Media & Marketing
Approach for
SSPL – Secure & Safe Sales Pvt. Ltd.

7. CURRENT PAIN POINTS AND ISSUES: SSPL
Network Growth & Recruitment Marketing & Communication

8. POTENTIAL CONSEQUENCES:
Low Brand Awareness & Recognition: Inconsistent messaging and low-quality content make it difficult to
stand out in a crowded marketplace.
Reduced Engagement & Customer Interest: Uninspiring content discourages interaction and audience
participation.
Limited Network Growth: Without a strong value proposition, attracting and retaining new members
within the MLM structure becomes challenging.
Negative Customer Perception: Low-quality content and lack of real-world testimonials erode trust and
brand reputation.

9. SOCIAL MEDIA - PLATFORM SPECIFIC STRATEGIES FOR SSPL

10. WAY FORWARD APPROACH & STRATEGY FOR SSPL
Facebook
&
Instagram
(Combined
Strategy)
YouTube
Twitter
(Now X)
WhatsApp
(Engagement Tool)
Target Audience: People interested in natural
wellness solutions for everyday issues.
Business Objective: Increase brand awareness,
product sales, and network growth through social
media engagement and MLM promotion.

11. CONTENT PILLARS: SSPL
Education: Informative content
about herbs, their uses, and
benefits for specific health
concerns.
Lifestyle: Posts showcasing
how herbal products can
improve daily life (stress
management, sleep, etc.).
Community: User-generated
content, testimonials, success
stories (both product and
MLM).
Science: Back up claims with
credible information from
research and experts (consult
regulations).
Motivation &
Inspiration: Uplifting content
promoting overall well-being.

12. FACEBOOK & INSTAGRAM (COMBINED STRATEGY)
Posting Frequency:
•3-5 times per week (mix of
formats).
Content Format:
•Images: High-quality product
photos, infographics, lifestyle
visuals.
•Videos: Short product demos,
user testimonials, quick tips &
tricks.
•Live Sessions: Host Q&A
sessions with herbalists,
doctors (consult regulations),
or successful MLM members.
•Stories: Behind-the-scenes
glimpses, product teasers,
user polls & questions.
MLM Promotion:
•Highlight success stories of
members who built their
business.
•Share motivational quotes
about entrepreneurship and
building a team.
•Host Facebook groups or
private communities for
members.
•Important Note: Ensure
compliance with Facebook's
MLM policies and avoid
overly promotional content.
Engagement Strategies:
•Run contests & giveaways
with product samples.
•Respond to comments and
messages promptly.
•Encourage user-generated
content with specific
hashtags.

13. YOUTUBE STRATEGY
Posting
Frequency:
• 1-2 times per week
(longer-form videos)
Content Format:
• In-depth educational
videos about herbs and
their benefits.
• Expert interviews with
herbalists, doctors
(consult regulations), or
wellness professionals.
• Customer testimonial
videos showcasing
product success stories.
• Product demonstration
and usage tutorials.
MLM Promotion:
• Feature successful
members sharing their
journeys within the
company.
• Create explainer videos
about the MLM
opportunity.
Engagement
Strategies:
• Encourage viewers to
subscribe and like
videos.
• Respond to comments
and answer questions in
the comment section.
• Run contests where
viewers participate by
creating their own
herbal remedy videos
(using your products).

14. TWITTER (X) STRATEGY
Posting Frequency:
• 5-7 times per week
(short, engaging
content).
Content Format:
• Short, informative tweets
about herbal benefits
and healthy living tips.
• Share inspirational
quotes and wellness
facts.
• Use relevant hashtags to
join conversations about
health and wellness.
• Promote upcoming
Facebook Lives, YouTube
videos, or contests.
MLM Promotion:
• Share success stories of
team members in bite-
sized tweets.
• Host Twitter chats with
team leaders to discuss
the business opportunity.
Engagement
Strategies:
• Respond to mentions and
participate in relevant
conversations.
• Run polls and ask
questions to spark
discussions.

15. WHATSAPP (ENGAGEMENT TOOL) STRATEGY
We will use Whatsapp as not just a posting platform, but a tool for driving engagement:
We will create WhatsApp groups for your network and team members.
Share exclusive content, promotions, and early access to product launches.
Facilitate communication and build a strong community within your network.

16. MEASUREMENT & TRACKING
Utilize UTM parameters for tracking link performance across different platforms.
Track website traffic and social media engagement

17. COMMERCIALS
All inclusive monthly retainership of INR
60k which will include –
End to end social media planning, strategy
and execution across all key social media
channels – Facebook, Instagram, YouTube,
Twitter & Whatsapp
Content planning, content creation and
posting on social media
All Banner/image/post creation and their
adapts for Social Media
We strongly believe, with our comprehensive social media plan and execution, we will effectively promote SSPL,
engage with your audience, and grow your MLM network.

18. Let’s Connect & Discuss