Immerse yourself on the latest stats and trends shaping marketing in 2024! Our presentation is your exclusive ticket to understanding the dynamic world of visual content. Familiarize on the actionable insights that will redefine your approach and ensure your brand stands out. Read now to explore the visual marketing revolution! Full blog here - https://digitalmarketingphilippines.com/stats-and-trends-defining-visual-marketing-in-2024-infographic/

1. Humans are 90%
influenced by visual
stimuli and depend
on visual cues for
survival.
Nearly half of the
human brain is
engaged in visual
processing, and
despite the existence
of five senses, the
eyes alone account
for 70% of all sensory
reports.

2. The same data also
underscores the importance
of having a visual marketing
plan to boost a brand’s
online presence.
Online posts with visual
content, such as images
and videos, garner more
attention than those that
are text-heavy.

3. In a world where attention spans
are limited and information is
abundant, visuals can
communicate complex messages
more effectively than plain text
posts.

4. Moreover, visual marketing goes beyond just using images; it
encompasses a spectrum of visual content, such as:
By strategically integrating these elements into your marketing
campaigns, you can create a more engaging and memorable
experience for your audience.
Graphics
Screenshots GIFs Animations Slideshows
Videos Infographics Memes

5. In 2024, an entirely new visual
marketing strategy awaits. But,
before delving into the trends
for visual marketing in 2024,
here are some statistics to
guide you in creating a more
compelling marketing plan.
1
3
4

6. In 2023, over 60% of marketers
reconstructed their visual content
strategy by experimenting with trendy
video content styles for Instagram
Reels and TikTok.
The appeal of Reels and TikTok lies
in their bite-sized content, catering
to the preferences of audiences who
gravitate towards short but
engaging videos.
Reels
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Reels and TikTok provide avenues not
only for creative expression but also
for brand promotions.
The popularity of short-form video
content encouraged marketers to adapt
their strategies to the trend.

8.   ƒ­ „
 
Thirty-four percent of marketers
dedicate an average of 10 to 15 hours
per week to content creation.
Notably, a significant 20.95% allocate
more than 20 hours weekly to content
production.
Excluding weekends, this equates to
an average of 4 hours per day devoted
to creating.
10-15
hours

9. ‚ € 
†„  †   
A majority, 51.43%, of
marketers favor handling the
design process themselves
using advanced design
software such as Adobe.
The other 40% choose simple online
tools or graphic makers. This
approach proves particularly
beneficial for smaller businesses
lacking the resources to establish an
internal creative team or invest in
advanced software tools.

10. ‡  ­ ­
€ „  † 
Data visualization presents data through
graphics like charts, plots, infographics,
and animation. Visual representations of
information communicate complex data
relationships and data-driven insights in
a way that is easier to understand.
Venngage confirmed this in a study
revealing that 52% of 105 respondents
frequently used charts and data
visualization as visual content in 2023.

11. ƒ ­  ­ €
The transformative impact of artificial
intelligence (AI) across diverse
industries in 2023 has been evident.
Consequently, it is no longer a surprise
that approximately 61.54% of the 105
marketers incorporated AI into their
content strategies last year.
AI software and applications, like Canva,
can generate human-like text, images,
and videos, offering countless businesses
a stack of tools to assist them in their
content creation.

12. ˆ‰ ­ ­  ­
 € † €
†­  
Marketers revealed that one of the
main obstacles they faced in creating
compelling visual content was
identifying the appropriate design
layout to choose.
Ensuring consistent production and
crafting outstanding designs have
been part of their primary concerns.

13. Š  ­ †† „  
 ­ †
Visual marketing will continue to
prevail throughout 2024.
Forty percent of marketers
concurred that approximately 20%
to 50% of businesses will heavily
depend on visual content by the
conclusion of this year.

14. With visual marketing becoming a staple in 2024, it is important to
gear up and know the latest trends. Below are some fads in visual
marketing you should look out for.

15. Although the technology has
been in existence for a while, it
was only last year that AI solidified
itself as a prevalent trend in digital
and visual marketing.
With the introduction of
numerous AI tools, the technology
proved to have improved by leaps
and bounds. This enabled
businesses to craft more unique
designs in significantly less time.
‡

16. Memes are cultural themes
presented through symbolic and
often humorous visuals. They
can be in the form of photos,
videos, or phrases and are spread
throughout the internet, where
everyone can alter them creatively
or humorously.
Memes have approximately ten
times greater reach, with 60%
organic engagement, compared
to traditional marketing graphics.
€
This makes them an effective marketing strategy, especially for businesses
whose target audiences are from the younger generations.

17. Video content continues to
dominate in today’s digital
marketing landscape. There are
several video formats you can
utilize to improve your visual
marketing in 2024.


18. Short-form Videos
The popularity of this video
marketing trend was driven by
platforms like TikTok, Instagram
Reels, and YouTube Shorts.
Typically ranging from 15 seconds to
a minute, people loved how easy it is
to watch these videos.
15
seconds

19. Livestreaming
Gaining momentum from
social media apps like Facebook
Live, Twitch, and LinkedIn Live,
enterprises can leverage
livestreaming to introduce their
brand to their audience.

20. Interactive Videos
Revolutionizing viewer engagement,
interactive videos have the power to
transform passive spectators into
active participants. This format
facilitates interaction through
clickable elements, branching
scenarios, and more.

21. ‹ € 
Grabbing stock photos and
using them as a visual for your
content is no longer the trend.
In 2024, uniqueness prevails.
Creating personalized visual
content, such as infographics and
illustrations, ranks among the top
three most effective types of
visual content.
Unlike relying solely on stock
images, generating original
imagery sets you apart from
competitors, enhancing the
influence of your content and
fortifying your brand identity.

22. ­‡
With visual marketing being on
the frontline of the most effective
digital marketing strategies in
2024, the importance of graphic
design has become increasingly
pivotal.
For businesses, this means
either creating their in-house
creative team or enlisting help
from graphic design
outsourcing companies.

23. Either way, you can explore the following trends to help you
create a more effective visual for your audience.
Maximalism Minimalism
Textured 3D
Designs
Quirky Characters
Experimental
Typography
Surrealism

24. ‹  Œ
Ž „­‡‘
The power of visual storytelling lies
in its ability to evoke emotions,
establish a connection, and leave a
lasting impression.
Whether through captivating
imagery, compelling videos, or
well-designed graphics, visual
marketing enables businesses to
convey their narrative in a way that
resonates with their target
audience.

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(DMP) is a reliable SEO company
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Our client-focused approach
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Resources:
https://www.linkedin.com/pulse/power-visual-storytelling-why-image-speaks-100-times-stronger-emam
https://tax.thomsonreuters.com/blog/the-importance-of-visual-content-marketing-infographic/
https://www.ibm.com/topics/data-visualization
https://www.clearvoice.com/resources/leveraging-meme-marketing/
https://www.linkedin.com/pulse/video-marketing-trends-2024-tal-navarro-vk0nc?trk=article-ssr-frontend-pulse_more-articles_rel
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