This document discusses using basic chemistry concepts and elements like typography, shapes, layouts, icons, and pictures to create dynamic and interactive slide presentations. It encourages mixing at least two design elements and keeping them interacting to make slides come alive. Good presentations should tell a story through visuals and keep the audience engaged. The document also provides a company profile for aesthetic marketing and presentation design services.
The document discusses the funding gap that app and game developers face when trying to acquire users through paid user acquisition (UA) campaigns. Developers need funding to reinvest in UA in order to acquire more users, but they often cannot access funding from traditional sources like venture capital, credit cards, or publishers. This funding gap means that many great apps and games are never able to reach their full potential. The document proposes that developers could use funding based on their daily app revenue to directly reinvest in UA campaigns and acquire more users in a self-funding cycle. It emphasizes the importance of testing UA strategies to understand user metrics before launching large campaigns.
[PreMoney SF 2015] Felicis Ventures >> Aydin Senkut, "How To: Select Companie...500 Startups
This document discusses insights from Felicis Ventures' investments. Some key points:
- Felicis has increased aggregate exit value and exit count with each new fund.
- They focus on sectors like enterprise, fintech, and healthcare that are growing within tech.
- Over half of their most successful portfolio companies were sourced internationally or from outside Silicon Valley.
- They look for revenue growth over high valuations to combat compressed multiples.
Light Weight Methods to Drive Your Designs ForwardNicole Capuana
Product teams these days need to be moving quickly and iteratively in delivering great products. At times though, teams can get stuck on how to move the designs forward. Sometimes it’s because of unexpected complexity and other times there are multiple paths to explore.
In this workshop, participants will experience a variety of methods that help teams gain a shared understanding through collaboration with clients, product owners, and key stakeholders. Each of the methods covered are light-weight and can be adopted by teams at any stage in the product design and development. Learn how to:
+ get started with user research,
+ define personas,
+ generate and turn ideas into solid solutions,
+ create low-fidelity mockups that can be tested with users immediately,
+ conduct a usability test,
+ synthesize your findings,
+ and gain focus for the product through games and structured discussion.
Every method covered will focus on designing a mobile app so that participants get the full experience of how each method fits into designing a product.
Don't worry if you don't have any UX background, this workshop will guide you through exercises. And if you're a UX rockstar, come flex your usability prowess with other professionals. Come learn and share tips & tricks! Everyone on a product team can benefit from this hands-on practice.
Many small businesses struggle with filling their events and marketing correctly. Here are some tips provided by Laura Huddle, Head of Marketing (Australia) at Eventbrite. This presentation was shared at Hub Australia's Small Teams, Big Dreams event on May 1. http://snip.ly/o20a
Pandoland 2015: Q1-Q2 State of Startups | MattermarkMattermark
Mattermark COO & Cofounder Andy Sparks kicked off the Pandoland conference with a data-driven keynote covering the state of startups and startup funding in 2015.
This document discusses using basic chemistry concepts and elements like typography, shapes, layouts, icons, and pictures to create dynamic and interactive slide presentations. It encourages mixing at least two design elements and keeping them interacting to make slides come alive. Good presentations should tell a story through visuals and keep the audience engaged. The document also provides a company profile for aesthetic marketing and presentation design services.
The document discusses the funding gap that app and game developers face when trying to acquire users through paid user acquisition (UA) campaigns. Developers need funding to reinvest in UA in order to acquire more users, but they often cannot access funding from traditional sources like venture capital, credit cards, or publishers. This funding gap means that many great apps and games are never able to reach their full potential. The document proposes that developers could use funding based on their daily app revenue to directly reinvest in UA campaigns and acquire more users in a self-funding cycle. It emphasizes the importance of testing UA strategies to understand user metrics before launching large campaigns.
[PreMoney SF 2015] Felicis Ventures >> Aydin Senkut, "How To: Select Companie...500 Startups
This document discusses insights from Felicis Ventures' investments. Some key points:
- Felicis has increased aggregate exit value and exit count with each new fund.
- They focus on sectors like enterprise, fintech, and healthcare that are growing within tech.
- Over half of their most successful portfolio companies were sourced internationally or from outside Silicon Valley.
- They look for revenue growth over high valuations to combat compressed multiples.
Light Weight Methods to Drive Your Designs ForwardNicole Capuana
Product teams these days need to be moving quickly and iteratively in delivering great products. At times though, teams can get stuck on how to move the designs forward. Sometimes it’s because of unexpected complexity and other times there are multiple paths to explore.
In this workshop, participants will experience a variety of methods that help teams gain a shared understanding through collaboration with clients, product owners, and key stakeholders. Each of the methods covered are light-weight and can be adopted by teams at any stage in the product design and development. Learn how to:
+ get started with user research,
+ define personas,
+ generate and turn ideas into solid solutions,
+ create low-fidelity mockups that can be tested with users immediately,
+ conduct a usability test,
+ synthesize your findings,
+ and gain focus for the product through games and structured discussion.
Every method covered will focus on designing a mobile app so that participants get the full experience of how each method fits into designing a product.
Don't worry if you don't have any UX background, this workshop will guide you through exercises. And if you're a UX rockstar, come flex your usability prowess with other professionals. Come learn and share tips & tricks! Everyone on a product team can benefit from this hands-on practice.
Many small businesses struggle with filling their events and marketing correctly. Here are some tips provided by Laura Huddle, Head of Marketing (Australia) at Eventbrite. This presentation was shared at Hub Australia's Small Teams, Big Dreams event on May 1. http://snip.ly/o20a
Pandoland 2015: Q1-Q2 State of Startups | MattermarkMattermark
Mattermark COO & Cofounder Andy Sparks kicked off the Pandoland conference with a data-driven keynote covering the state of startups and startup funding in 2015.
[PreMoney SF 2015] Arena Ventures >> Paige Craig, " Calling All Angels (In Th...500 Startups
Paige Craig has experience in the military, private military companies, and intelligence community from 1992-2014. She founded ArenaVC in 2015 and has invested in over 100 deals including Lyft, Postmates, Wish, and others. She uses four methods to find deals: hunting, trading, trapping, and farming. Hunting involves meeting founders without a specific target. Trading involves having a defined target in mind. Trapping uses events and expertise to attract founders. Farming builds relationships over the long term. She confirms investment targets by determining if she would start the company herself, if the idea excites her, if she can add value, if the impact could be major, and if the timing is right.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document examines how the source of a business idea influences venture performance. It hypothesizes that in transitional institutional environments, ideas from policy sources perform better, while in stable environments, market-driven ideas perform better. Survey data from Chinese entrepreneurs supports the hypotheses, finding policy-driven ideas led to better performance during periods of transition, while market ideas worked best when the environment was stable. The findings suggest the source of the business idea deserves more attention in entrepreneurship research.
Topic: Marketing for Startups
- How founders should go about marketing at initial days
- Things founders can do without a marketing team
- When and how to hire the right marketing team
- How to set the right goals/ targets for marketing teams
- Getting sales and marketing to work together
[PreMoney SF 2015] SoftTech VC >> Jeff Clavier, "Fund-Raising The Roof: How T...500 Startups
Jeff Clavier is the managing partner of SoftTech VC, a venture capital firm that has invested in 165 startups over the past 11 years. SoftTech VC has raised $85 million for its latest fund to continue its strategy of making early seed stage investments of $500,000 to $1 million in startups, with a goal of owning 7-10% of each company. The presentation discusses trends in seed stage funding, including larger average seed rounds due to more available capital, and the importance of follow-on funding to avoid dilution and support companies through later funding rounds. Statistics on SoftTech VC's past funds show average seed investments of $800,000 and follow-on investments of $9 million for Series A rounds
10 Professionals Share the Secrets of Starting a Successful Photography BusinessDarren Rowse
This document contains short interviews with 10 professional photographers about how they started their photography businesses. Some common themes that emerge are: finding first clients through friends, family, and networking; treating all clients well to get positive referrals; answering phone calls to get work; and using YouTube as an effective marketing platform. The photographers emphasize the importance of networking, delivering excellent work, and building relationships with clients.
How to get from 0 to #1 on App Stores? by Hamid PaloTheFamily
You just launch your App on Stores and you are figuring out how to be featured? You would like to understand how to handle relationships with Apple or Google and keep them interested?
Hamid Palo will give you some very interesting tips!
Here are the subjects he will mention:
- How do I get my app featured?
- That’s the wrong question! Why do you want to be featured? It won’t solve all your problems.
- Right question: How do I make my app good?
- What makes an app good?
- Bad apps do not get featured. Ever.
- What are the characteristics of featured apps?
- How to make your app noticed by Apple and Google?
- Once noticed, how do I keep them interested?
Be ready to be the #1 on your favorite App Store!
By Hamid Palo, Mobile Lead at Trello NYC. He is in charge of the highly rated iOS and Android Trello apps.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Incentivizing Top Talent To Join Your Startup - Startup AddVenture Zagreb - C...Burton Lee
Talk given by Burton Lee at 'Startup AddVenture' conference organized by CCC Startups, April 20 2015, in Zagreb, Croatia. With Vitaly Golomb, Max Gurvits, Mike Reiner, John Biggs, Ravi Belani, Kaushal Chokshi, Rick Rasmussen.
Website: www.StanfordEuropreneurs.org
Twitter: @burtonlee, @europreneurs
Our Startup Branding Journey - Part 2: How To Create Brand ConsistencyCustomericare
About a month ago, we decided to work on our brand to achieve a bunch of goals: being more memorable, create consistency...
2 weeks ago, we shared the 1st step of our branding journey with you on Slideshare and got an overwhelming response which pushed us to share more. Today we are bringing the second step of our journey to you: How to create brand consistency.
[WMD 2015] Thumbtack >> Sander Daniels, "The Big Reveal: The Correlation Betw...500 Startups
Sander Daniels, co-founder of Thumbtack, discusses how the company acquired its first million users. Thumbtack's revenue model determined which marketing channels it used, including search engine optimization (SEO), content marketing, social media ads, and mobile downloads. Thumbtack initially used a "free" model with SEO and content marketing, then transitioned to a "good" $3 per transaction model, and ultimately a "great" scalable model that is competitive within the online marketing industry. This allowed Thumbtack to acquire its first million users and drive $1.8 billion in business to professionals on the platform.
10 #MarketingMistakes Your Small Business Should Avoid At All CostLogo Design Guru
In its true essence, marketing is a contest for consumer attention. Getting it right can lead to phenomenal results, while even the tiniest error can make it vulnerable. Marketers endeavor in implementing healthy branding ideas. However, some nail it right while others fail it. This slideshare will benefit designers, marketers and business personnel alike in analyzing their own strategies and self-locating their status in the market.
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
The slide Bill Aulet used to give the Keynote Speech at the MIT Enterprise Forum Pan Arab Startup Competition Final Award Ceremoy held at the American University of Cairo on May 22, 2014. It was a meant to inform, inspire and motivate young entrepreneurs to think more ambitiously about how and why to scale their companies - and the imperative to do so. It was also the announcement of an Arabic version of the Disciplined Entrepreneurship expected in December of 2014.
This document discusses transforming presentations from using only bullet points to more visually engaging slides. It provides examples of using layouts, shapes, typography, color, photos, and icons to present information in a more stimulating way compared to walls of text or bullet points. The document suggests analyzing processes to identify gaps, redundancies, unclear requirements, and non-value adding activities to improve presentations. It advocates designing slides with fewer messages or concepts per slide to maintain audience attention and engagement.
Using Biological Way to Deal with Your SlidesPerpa Hsieh
The document discusses how to effectively summarize and present biological data in slides. It recommends decomposing raw data into sections, looking inside each section to identify the core message, and visualizing the messages in slides. Example slides are presented that visualize prevalence of low back pain by region. Key messages are extracted and presented concisely with visualization.
This document provides a summary of a 7 hour bike trip near Taipei that involves taking a train from the city to Fulong and biking along various routes in the area. It outlines the itinerary which includes taking a slow train to Fulong for NT$83, buying a sandwich and latte for NT$49 on the train, renting a bike for NT$100, biking 30km along the coastline and on an old railway route, enjoying a lunch box for the meal, and returning on the 12:50pm train back to Taipei for NT$375 total minimum expenses.
This document discusses how to create effective content that resonates with audiences on social media. It recommends focusing on three keys: telling stories with emotionally engaging narratives, simplifying information into clear core messages highlighted visually, and knowing your audience to craft the right structure, elements, and format for your content. The overall message is that thoughtful content design is important to make your messages stand out and act as an "aesthetic marketing" tool online.
[PreMoney SF 2015] Arena Ventures >> Paige Craig, " Calling All Angels (In Th...500 Startups
Paige Craig has experience in the military, private military companies, and intelligence community from 1992-2014. She founded ArenaVC in 2015 and has invested in over 100 deals including Lyft, Postmates, Wish, and others. She uses four methods to find deals: hunting, trading, trapping, and farming. Hunting involves meeting founders without a specific target. Trading involves having a defined target in mind. Trapping uses events and expertise to attract founders. Farming builds relationships over the long term. She confirms investment targets by determining if she would start the company herself, if the idea excites her, if she can add value, if the impact could be major, and if the timing is right.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document examines how the source of a business idea influences venture performance. It hypothesizes that in transitional institutional environments, ideas from policy sources perform better, while in stable environments, market-driven ideas perform better. Survey data from Chinese entrepreneurs supports the hypotheses, finding policy-driven ideas led to better performance during periods of transition, while market ideas worked best when the environment was stable. The findings suggest the source of the business idea deserves more attention in entrepreneurship research.
Topic: Marketing for Startups
- How founders should go about marketing at initial days
- Things founders can do without a marketing team
- When and how to hire the right marketing team
- How to set the right goals/ targets for marketing teams
- Getting sales and marketing to work together
[PreMoney SF 2015] SoftTech VC >> Jeff Clavier, "Fund-Raising The Roof: How T...500 Startups
Jeff Clavier is the managing partner of SoftTech VC, a venture capital firm that has invested in 165 startups over the past 11 years. SoftTech VC has raised $85 million for its latest fund to continue its strategy of making early seed stage investments of $500,000 to $1 million in startups, with a goal of owning 7-10% of each company. The presentation discusses trends in seed stage funding, including larger average seed rounds due to more available capital, and the importance of follow-on funding to avoid dilution and support companies through later funding rounds. Statistics on SoftTech VC's past funds show average seed investments of $800,000 and follow-on investments of $9 million for Series A rounds
10 Professionals Share the Secrets of Starting a Successful Photography BusinessDarren Rowse
This document contains short interviews with 10 professional photographers about how they started their photography businesses. Some common themes that emerge are: finding first clients through friends, family, and networking; treating all clients well to get positive referrals; answering phone calls to get work; and using YouTube as an effective marketing platform. The photographers emphasize the importance of networking, delivering excellent work, and building relationships with clients.
How to get from 0 to #1 on App Stores? by Hamid PaloTheFamily
You just launch your App on Stores and you are figuring out how to be featured? You would like to understand how to handle relationships with Apple or Google and keep them interested?
Hamid Palo will give you some very interesting tips!
Here are the subjects he will mention:
- How do I get my app featured?
- That’s the wrong question! Why do you want to be featured? It won’t solve all your problems.
- Right question: How do I make my app good?
- What makes an app good?
- Bad apps do not get featured. Ever.
- What are the characteristics of featured apps?
- How to make your app noticed by Apple and Google?
- Once noticed, how do I keep them interested?
Be ready to be the #1 on your favorite App Store!
By Hamid Palo, Mobile Lead at Trello NYC. He is in charge of the highly rated iOS and Android Trello apps.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Incentivizing Top Talent To Join Your Startup - Startup AddVenture Zagreb - C...Burton Lee
Talk given by Burton Lee at 'Startup AddVenture' conference organized by CCC Startups, April 20 2015, in Zagreb, Croatia. With Vitaly Golomb, Max Gurvits, Mike Reiner, John Biggs, Ravi Belani, Kaushal Chokshi, Rick Rasmussen.
Website: www.StanfordEuropreneurs.org
Twitter: @burtonlee, @europreneurs
Our Startup Branding Journey - Part 2: How To Create Brand ConsistencyCustomericare
About a month ago, we decided to work on our brand to achieve a bunch of goals: being more memorable, create consistency...
2 weeks ago, we shared the 1st step of our branding journey with you on Slideshare and got an overwhelming response which pushed us to share more. Today we are bringing the second step of our journey to you: How to create brand consistency.
[WMD 2015] Thumbtack >> Sander Daniels, "The Big Reveal: The Correlation Betw...500 Startups
Sander Daniels, co-founder of Thumbtack, discusses how the company acquired its first million users. Thumbtack's revenue model determined which marketing channels it used, including search engine optimization (SEO), content marketing, social media ads, and mobile downloads. Thumbtack initially used a "free" model with SEO and content marketing, then transitioned to a "good" $3 per transaction model, and ultimately a "great" scalable model that is competitive within the online marketing industry. This allowed Thumbtack to acquire its first million users and drive $1.8 billion in business to professionals on the platform.
10 #MarketingMistakes Your Small Business Should Avoid At All CostLogo Design Guru
In its true essence, marketing is a contest for consumer attention. Getting it right can lead to phenomenal results, while even the tiniest error can make it vulnerable. Marketers endeavor in implementing healthy branding ideas. However, some nail it right while others fail it. This slideshare will benefit designers, marketers and business personnel alike in analyzing their own strategies and self-locating their status in the market.
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
The slide Bill Aulet used to give the Keynote Speech at the MIT Enterprise Forum Pan Arab Startup Competition Final Award Ceremoy held at the American University of Cairo on May 22, 2014. It was a meant to inform, inspire and motivate young entrepreneurs to think more ambitiously about how and why to scale their companies - and the imperative to do so. It was also the announcement of an Arabic version of the Disciplined Entrepreneurship expected in December of 2014.
This document discusses transforming presentations from using only bullet points to more visually engaging slides. It provides examples of using layouts, shapes, typography, color, photos, and icons to present information in a more stimulating way compared to walls of text or bullet points. The document suggests analyzing processes to identify gaps, redundancies, unclear requirements, and non-value adding activities to improve presentations. It advocates designing slides with fewer messages or concepts per slide to maintain audience attention and engagement.
Using Biological Way to Deal with Your SlidesPerpa Hsieh
The document discusses how to effectively summarize and present biological data in slides. It recommends decomposing raw data into sections, looking inside each section to identify the core message, and visualizing the messages in slides. Example slides are presented that visualize prevalence of low back pain by region. Key messages are extracted and presented concisely with visualization.
This document provides a summary of a 7 hour bike trip near Taipei that involves taking a train from the city to Fulong and biking along various routes in the area. It outlines the itinerary which includes taking a slow train to Fulong for NT$83, buying a sandwich and latte for NT$49 on the train, renting a bike for NT$100, biking 30km along the coastline and on an old railway route, enjoying a lunch box for the meal, and returning on the 12:50pm train back to Taipei for NT$375 total minimum expenses.
This document discusses how to create effective content that resonates with audiences on social media. It recommends focusing on three keys: telling stories with emotionally engaging narratives, simplifying information into clear core messages highlighted visually, and knowing your audience to craft the right structure, elements, and format for your content. The overall message is that thoughtful content design is important to make your messages stand out and act as an "aesthetic marketing" tool online.
3 Super Easy Ways to Make An Eye-Catching Slide TemplatePerpa Hsieh
This document provides 3 ways to make eye-catching and aesthetic marketing slides with minimal effort. The first is to use colorful backgrounds instead of only white, applying different colors to each slide. The second is to also use colorful fonts instead of only black font on a white slide. The third is to avoid noisy layouts and logos and keep the design clean and simple to maximize readability of the content.
The document discusses the evolution of presentation styles from the original era to modern times. It notes that while hardware and technologies have advanced significantly, our ways of thinking have not changed as much. There is a trend toward using more visual content alongside text to more effectively engage and persuade audiences. The future of presentations will combine information and visualization to be more informative, interesting, precise, compact and aesthetic.
6 Ways to Cook Your Capability On Slides PreparationPerpa Hsieh
This document provides six tips to improve slide presentation capabilities:
1. Learn from others by observing example slide decks. Don't just copy but add your own style.
2. Master the tools by familiarizing yourself with formatting and leveraging functions. Pay close attention to formatting.
3. Simplify content by removing unnecessary details and emphasizing the important points emotionally and visually.
4. Let your mind fly with left-brain thinking by using images, diagrams and scenarios to record and convey ideas.
5. Appeal to emotions by remembering moving personal experiences to engage your audience.
6. Practice your skills by trying techniques like sketch noting and annotating photos to present any topic. Go beyond just