THE INDIAN LAWYER & ALLIED SERVICES A highly-regarded ‘Wompreneur’ revamping the legal space with her one-of-a-kind venture Women entrepreneurs are creating values across various industries.
https://businessconnectindia.in/the-indian-lawyer-allied-services/
4. 6
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
7
Contant
THE INDIAN LAWYER
& ALLIED SERVICES
PAGE
10
SUCCESS STORY
The Success Story of Anupam Mittal: Early Life,
Businesses, Investment, and Net Worth…
EXTRA MILE
Let’s Create An Engaging Workplace
Environment With Extramile!
DR. MANISHA KARMARKAR,
Coo At Ruby Hall Clinic, Endeavors to Achieve
Operational Excellence & Advancement in
Healthcare
EMPOWERMENT
Why India needs a new brigade of Women
Empowerment Companies?
ADV. BINDU DUBEY & ASSOCIATES
An Award-winning Legal Practitioner, Embracing her
Expertise and Cutting-edge Technologies to Deliver
Service Excellence
FITNESS
For A Healthy Night A Healthy Diet
ALNICHE
Mehak Arora
Farsighted Visionary for Future ready Alniche
MD INTERNATIONAL SCHOOL
Imparting A Visionary Education
PAGE
16
PAGE
22
PAGE
28
PAGE
32
PAGE
20
PAGE
24
PAGE
30
PAGE
36
TABLE OF
PRISMATIC CONSULTING
Create Thy Prodigious and Formidable Brand with
an Audacious Personal Branding Coach
Nandita Pandey
PAGE
38
6
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
5. 8
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
9
Our Technology
Whom do we serve?
We work for diverse businesses of all sizes right from
Startups to Fortune companies across all domains and
deliver bespoke and next-gen IT services and
solutions to help their businesses thrive in this highly
competitive digital world.
✔ Technology Offshore partnership
✔ Center of Excellence (CoE) for comprehensive IT
service requirements
✔ Committed team/ IT staff augmentation/ Resource
offerings for the existing technology base.
Our Services
Our Specialty
What we do
▣ Blockchain Technology
▣ Data Engineering
▣ Generative AI
▣ Robotic Process Automation
▣ Product Engineering
▣ Bespoke Mobile/Web solution
Who we are?
Techmango is a prominent IT services, consulting,
technology services, and digital transformation
services provider serving the world’s leading brands
with its holistic portfolio of services in consulting,
engineering, design, and operations.
400+
Experts
20+
Industries
150+
Global Brands
10+
Countries
Upraise your business with
bespoke digital business solutions
Hungry for digital success?
Scan to know more
www.techmango.net business@techmango.net +1 (678) 459 2330 +91 99940 23236
Why Techmango is formed?
Started as a small IT service-providing company of just 30 professionals
in 2014 in Madurai, with a strong vision of making a massive difference in
the IT service sector by empowering businesses with top-notch IT
services, Techmango has now emerged as a leading, community-based
IT service-providing organization serving millions of brands across the
globe.
Primarily located in the tier 2 city, Madurai with Offshore Development
Centers (ODCs) in Chennai and Trichy, we also have Overseas offices in
Dubai (UAE), USA - Atlanta (Georgia), and Unionville (Connecticut).
Entertainment
Real estate
Social Networking
E-commerce
Healthcare
Education
Logistics
Manufacturing
Redefining Fashion
The Crimsoune Club Journey
I
n an industry traditionally shaped by men, a
new generation of female leaders is reshaping
fashion’s landscape. Among these trailblazers
is Cheshta Aggarwal, one of the visionary
forces behind Crimsoune Club, a renowned
western-wear apparel brand that transcends
trends and time.
Founded over a decade ago in 2005, Crimsoune
Club offers a diverse range of premium western
wear for men, women, and kids. Rooted in a
philosophy that seamlessly blends classic and
contemporary aesthetics, their designs embody
sophistication without compromising comfort.
With an eye-catching colour palette, Crimsoune
Club’s collections inspire self-expression and
embrace individual styles. Craftsmanship and
eco-friendly fabric choices underscore their
commitment to sustainability and the environment,
garnering a global following of devoted customers.
THE GENESIS
Crimsoune Club’s inception was fueled by group
of visionary entrepreneurs of the Aggarwal
family coming from a four generation old textile
lineage, driven to create adaptable, chic clothing
that resonated across diverse walks of life.
Sensing a need for timeless pieces, they embraced
sustainability and shifting fashion preferences,
giving rise to a beloved brand celebrated by
celebrities, influencers, and fashion enthusiasts.
NAVIGATING CHALLENGES
The influx of international brands and India’s
evolving economy posed challenges, which
Crimsoune Club swiftly turned into opportunities.
Leveraging its “Made in India” identity, the brand
strategically tailored its offerings to meet India’s
diverse fashion and cultural needs, earning a loyal
customer base.
DISTINCT VALUE PROPOSITION
Crimsoune Club’s unique value proposition blends timeless elegance with contemporary style, catering to a wide audience.
Exceptional craftsmanship and adaptable designs foster brand loyalty, further bolstered by a robust communication strategy.
Strategic campaigns, celebrity collaborations, and a strong online presence have amplified Crimsoune Club’s visibility and
relevance.
INNOVATIVE OPERATIONS
Crimsoune Club’s operational model combines in-house manufacturing, strategic outsourcing, and diverse retail channels. This
adaptive approach ensures resilience in the face of industry changes while meeting evolving demands.
UNVEILING RD
Research and development are integral to Crimsoune Club’s success, influencing everything from fabric selection to sustainable
techniques. Their comprehensive RD spans fiber to fashion, positioning them alongside global fashion leaders.
Cheshta Aggarwal
Director
CRIMSOUNE CLUB
Redefining Fashion
The Crimsoune Club Journey
GROWTH
5 ways that will shape the future of work trends
DESIGN IS DEFINED BY LIGHT AND SHADE, AND
APPROPRIATE CREATIVITY COMES WITH
THE STUDIO VERVE
WRITERS QI
MAKE A SUCCESSFUL CAREER IN YOUR
PREFERRED NATION WITH WRITER QI
REVOLUTIONIZING SKINCARE
Solving Today’s Beauty Woes with ISAAC Luxe
SHREE HATKESHWARA GROUP
Has Created A Distinct Mark In The Logistics Domain
HEALTH
TIPS FOR ENTREPRENEURS TO STAY HEALTHY THIS
SUMMER SEASON
TECHNOLOGY
How the launch of 5G improves Data Collection
And AI prowess
PAGE
44
PAGE
48
PAGE
54
PAGE
58
PAGE
46
PAGE
52
PAGE
56
PAGE
60
CUISINE
Must try These 9 Mouth Melting
Foods In This Winter Season
PAGE
40
6. 10
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
11
THE INDIAN LAWYER
ALLIED SERVICES
A highly- regarded ‘Wompreneur’ revamping the legal
space with her one-of-a-kind venture
W
omen entrepreneurs are creating values across various industries. And with
more and more involvement of female folks in the entrepreneurial ecosystem, the
business world has undergone a great deal of changes. The legal profession has
also witnessed female leaders, who are visionaries and trailblazers in the field.
One such wompreneur is Ms. Sushila Ram Varma who is a dignified Advocate
and the Co-Founding Head of The Indian Lawyer Allied Services. She has been rendering
legal services with integrity and excellence to bridge the gap and address pressing issues in
this space. This narrative shines the light on her exemplary leadership that is a beacon of hope
to those who look up to her for inspiration. In conversation with our team, she unfurled many
facets of her venture to be conveyed to our global readers.
The light bulb moment
Ms. Sushila Ram Varma elucidates that her corporate journey has been quite fantastic and is characterized by the
dearth of women in the legal profession when she first embarked on this phenomenal journey. Prevailing societal
stigma often propel women to the roles of mere pastime, presuming that their ultimate destination is marriage and
homemaking. However, she finds immense fulfillment in defying these stereotypes, not only persevering in her
career but also achieving notable success.
Despite the pervasive mindset of a predominantly male-dominated society at the time, she acknowledges the
support and encouragement extended by several influential men in positions of authority. Even judges in higher
courts have played a significant role by nurturing her confidence during her early days in the profession, granting
her opportunities to argue cases despite her relative lack of experience.
As a female entrepreneur in the Legal Services Sector, she believes that women possess a unique
advantageovertheirmalecounterparts.Theirdistinctiveperspectiveenablesthemtoapproachproblems
from unconventional angles, resulting in innovative solutions that defy convention. Furthermore, she
emphasizes that the inherent empathy that women bring to their professional endeavors, helps in
fostering deeper connections with clients and colleagues alike.
Sushila Ram Varma
Advocate, Chief Legal Consultant
Co-Founder
Sushila Ram Varma
COVER STORY
Kajal Dobhal | Business Connect
7. 12
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
13
In a nutshell, the Firm serves as a holistic resource hub that offers supplementary services through trusted professional
partners. These services include business consultancy, tax advisory, financial planning, and secretarial compliances. In
addition to this, the clients often seek assistance from the Firm in identifying suitable business partners or securing project
finance, further enhancing their holistic support offerings.
Tracing the roots
Ms. Sushila explained what inspired her to become such an extraordinaire in the legal landscape, “I found law to be
extremely interesting and intellectually very challenging. In fact, just before doing my law, I was seriously contemplating
business management, as I come from a business family. However, my Father encouraged me to take up law before doing
management. This random decision decided my career path, as once I started law, I found it extremely fascinating. I was
also inspired by the fact that lawyers command a lot of respect in society and if they want, they can make an impact in
the society. I noticed that world over some of the people in the highest positions, came from a legal background. This
is possibly because lawyers are trained to understand problems, plan strategies and implement the same. The most
motivating part of being a lawyer is that our work is always about troubleshooting. Finding solutions to other people’s
problems can be very motivating, especially when you have clients who are grateful for your guidance.”
Service portfolio
The Indian Lawyer Allied
Services offers a whole range of
legal services that encapsulate
both transactional and non-
transactional matters across a
broad spectrum of legal space.
The initial consultation involves
strategic advice personalized
as per their specific business
objectives. Entity structuring,
due diligence, establishment of
business operations, and ongoing
support through the drafting
of contracts and service-level
agreements, as well as assistance
with regulatory compliance are
their forte.
Across the dispute resolution
process, they adopt a multi-
faceted approach where
mediation, conciliation, litigation,
and arbitration, be it domestic
and international cases, are part
of their practice. Also, they prefer
and advocate to go for an out-
of-court settlement to expedite
dispute resolution. The Firm
endeavors to educate clients on
the advantages of such cordial
solutions. However, they never
step back when it comes to
litigation, and are mindful of the
potential time constraints related
to those legal proceedings because
of the Indian legal system.
Keeping up with the latest trends
To ensure that the Team is in sync with the legal developments, Ms. Varma advocates for regular review of
judgments of the Supreme Court and various High Courts. Recognizing the declining inclination towards
reading among the newer generation, she encourages them to engage with legal literature as it is enlightening
and empowering for a better understanding of the law. To encapsulate the knowledge effectively, she promotes
and encourages the creation of informative videos and presentations, which are shared on the Firm’s YouTube
and LinkedIn Channels. This initiative not only instills a sense of purpose in Team Members but also fosters a
feeling of accomplishment. Viewers interested in seeing such presentations, can visit the same using the links
below:
TIL Legal Tips-
https://www.youtube.com/channel/
UCqPs0pHt3wbzQD0GIlqNEPw
TIL Legal Fundamentals-
https://www.youtube.com/channel/
UCRpX3PDDCU3c3Fmwwqy3CzA
A key tool in maintaining
updated legal knowledge is
the Firm’s Blog, which was
established in 2016. Team
Members are tasked with
writing weekly articles to stay
informed about the dynamic
nature of legal changes, with all
posts meticulously reviewed by
Ms. Sushila Ram Varma, who
is also the Editor, to uphold
quality standards. The Blog’s
success is evident as it ranks
among the top 20 Legal Blogs
in India, a testament to the
Team’s commitment to legal
education and dissemination
of knowledge.
TIL Blog- https://theindianlawyer.
in/blog/
Breaking the barriers
Ms. Varma believes that every profession presents its own set of challenges, irrespective of one’s background.
She emphasizes the importance of hard work and dedication in achieving success, asserting that there are no
shortcuts to reaching one’s goals. As a first-generation lawyer, Ms. Sushila Ram Varma faced the additional
challenge of navigating her legal career without familial guidance, leading to a sink-or-swim situation. However,
she considers herself fortunate to have encountered several fortunate opportunities and supportive individuals
within the legal profession, which greatly influenced her journey as a lawyer.
Reflecting on the unique
challenges faced by women
in the workplace, Ms. Varma
acknowledges the added
complexity of balancing
professional responsibilities
with domestic duties. She
notes that maintaining this
balance can be particularly
challenging during times
of crisis on the home front.
Despite these obstacles, she
remains steadfast in her
commitment to her career
and strives to overcome any
hurdles along the way.
DR. MOGILI S V
Chief Business Consultant Co-Founder
SUSHILA RAM VARMA
Advocate, Chief Legal Consultant Co-Founder
8. 14
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
15
A culture of positivity
Ms. Sushila Ram Varma asserts that it’s crucial to make your employees content to
bring out the best in them. It is also important to keep encouraging the people who
work with you to make them feel wanted. She affirms that making people feel wanted
or important goes a long way in promoting employee loyalty. And she encourages
them to increase their competitiveness by offering them bonuses on a performance
basis. “The modern-day woman is ready to take up all challenges and will not bat
an eyelid in the race to the top. Women make great entrepreneurs and leaders. Since
women have the tendency to think out of the box, I think they have a better chance
at solving complex issues,” reveals the dynamic ‘Wompreneur’.
As a Law Firm, they strive to bring excellence to the table and it will be a continued
effort to ensure that we achieve the standards and goals that they strive to set for
themselves in the legal world. She wants her Firm to be recognized for quality work,
efficiency, honesty and integrity. Basically, she strives to create a reputation that TATA
Group have in the corporate world in the context of reliability and integrity.
About the laurels
Ms. Varma advises big and diverse clientele and their success rate in dealing with
cases is quite commendable. For their services, they have won several awards and
accolades. The following Awards have been conferred upon Ms. Sushila Ram Varma
as well as her Firm. Her success narrative has been felicitated and featured in various
global magazines in view of contribution to nation building. A few of the prominent
Awards are as follows:
1. Impact Recognition: Highly Regarded Law Firm-2024, by Corporate Connect.
2. Outstanding Lawyers to Watch 2023, by CIO Today.
3. Women Entrepreneur Award 2022, by Great Companies.
4. Global Lex-Falcon Award 2022, by LexTalk World.
5. Indian Achiever’s Award 2021, by the Indian Achievers’ Forum.
6. Exceptional Women of Excellence Award 2018, by the Women Economic Forum.
7. Best Boutique Business Law Firm- India 2021 and 2023 for the Asia-Pacific Region,
by APAC Insider.
8. Featured in an interview by InnovativeZone Magazine, February 2024
9. Felicitated in the ‘10 Most Promising Women Legal Consultants 2023’ in
Consultants Review Magazine, September 2023.
10. Ranked in the ‘The Companies in Focus’ published by The Global
11. Hues Magazine, June 2023.
12. Featured in ‘Dynamic Woman Leaders’ published by Outlook Business, March
2022.
13. Featured in ‘Great Inspiring Stories of 50 Women Entrepreneurs’, published by
Great Companies.
14. Featured in ‘Achievers’ World’ 2021, published by the Indian Achievers’ Forum.
15. Featured in ‘LexTalk World Magazine’ 2021, published by LexTalk World.
16. Featured in ‘LexTalk World Magazine’ 2022, published by LexTalk World.
17. Published in ‘10 Most Influential Women Lawyers to Watch’ 2021, published by
The Inner Review
18. Featured in FTCCI Review, April 20, 2022
Giving back to the society
Under Ms. Varma’s leadership, corporate social responsibility is all about imparting
legal knowledge to the common man. In this vein, they frequently post quality videos
on various aspects of the laws that allow people to get a better understanding of the law
and the changes therein. Addressing the question, Ms. Sushila responds, “Probably
one of our most important programs is the one we started recently “TIL Legal Tips”
which is a weekly program that educates people on legal topics.” This Program is
gaining followers rapidly and she hopes that it will empower people on their rights
and depth of legal space. The link to the YouTube Channel is given below:
TILLegalTips-https://www.youtube.com/channel/UCqPs0pHt3wbzQD0GIlqNEPw
Getting an edge over
her peers
Ms. Varma humbly refrains
from claiming any superiority
over her fellow lawyers.
However, she ardently
advocates for a balanced
approach to problem-solving,
emphasizing the importance
of considering both objective
and subjective factors to
provide accurate advice and
achieve favorable outcomes.
Furthermore, she emphasizes
the significance of offering
counsel with long-term
implications in mind, reflecting
the fundamental responsibility
of lawyers to safeguard their
clients’ interests over time.
Additionally, she prioritizes
transparency with her clients,
consistently delivering candid
feedback to clients, whether
favorable or unfavorable. This
commitment to honesty has
earned her the trust and respect
of numerous individuals
throughout her career. She
mostly handles foreign clients
and this transparency has
helped her to gain committed
clients and get regular referrals.
Her Firm is also a part of a
ConsortiumofLawFirmsacross
the globe operating under the
name of ‘Vitale Partners’
where like-minded business
and commercial firms have
joined hands to service global
clients seamlessly by working
with other professionals in
different parts of the globe to
the client’s satisfaction.
While discussing the rapid
change of digitalization post-
COVID, she says: “The legal
world is probably not so
affected by changing market
trends. Lawyers will stay and
have to follow the age-old
practice of advising based on
precedents that have been set.
The only change that has come
in our profession is the use of
digital media. Hence, today
we are depending a lot on the
digital world, be it our library
or software and programs for
drafting and research. There
are an ample amount of digital
tools that help us in our day-
to-day practice,” claims the
inspiring women Leader.
Adopting as per the client’s need
Ms. Sushila Ram Varma believes in adopting and adapting, advise and strategy as per client’s
requirements. Several times, the clients come with a certain concept that is worth considering.
In such cases, the legal team is expected to guide them the right way, without giving them
any sense of doubt. “We have to make them see the larger picture. I feel if we keep the best
interests of clients as a priority, everything will fall into place,” asserts Ms. Varma.
Insights on gender equality
Ms. Sushila Ram Varma is an avid believer that “traits such as intelligence, hard work,
and attitude are inherently gender-neutral, capable of empowering both men and women
to confront challenges and competition with equal determination.” She observes that
contemporary women enjoy greater freedom and autonomy compared to previous generations.
However, Ms. Varma cautions against equating liberation with brazenness, emphasizing the
importance of adaptability and resilience in navigating life’s complexities.
In her view, a woman’s strength lies in her ability to adapt to or accept challenging situations
and leverage them to her advantage. She has encountered numerous examples of extraordinary
courage and resilience among women, many of whom are not career professionals but
rather ordinary homemakers. These women, driven by a deep sense of altruism, have
achieved remarkable feats through their acts of generosity and compassion, surpassing the
accomplishments of many career-oriented individuals.
Words to be
conveyed by
the luminary
As Business
Connect is
a business
magazine, my
message to all
readers would
be that nothing
is impossible if
one puts one’s
mind to it. All
goals in life are
achievable if
one follows the
correct formula
of hard work,
patience and
integrity with a
human touch.
Also, despite
all odds, life is
beautiful.
“
“
9. 16
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
17
As we wrap up this story, we hope that our readers have got lessons
and inspiration from it. Often visit our site to read such insightful and
interesting stories.
A
nupam Mittal, the renowned entrepreneur and
business leader, is the man behind one of the
most popular online matrimonial platforms,
Shaadi.com. Besides being a prominent leader
in the startup ecosystem, he is the judge on the
Indian business reality show Shark Tak India,
telecasted on Sony TV.
He came up with online matchmaking business ideas
when the international market was not so strong in India.
Anupam had to go through numerous obstacles along the
way, but he never gave up. In this article, we will explore
the inspirational story of Anupam Mittal, his overall
journey, his challenges, achievements, and the impacts he
is creating with his experiences.
Early Days and Family Background
Anupam Mittal was born in December 1971 in Bombay (now
Mumbai). His father’s name is Gopal Krishna Mittal, and
his mother’s name is Bhagvati Mittal. He has two sisters.
In 2013, Anupam got married to his long-term girlfriend,
Anchal Kumar. Anchal is a famous model and Bollywood
actor. They are blessed with a girl, Alyssa Mittal.
Education and Career Journey
Since childhood, Anupam has had exceptional talent and
a keen interest in technology. His passion for technology
pushed him to pursue a degree in computer science from the
Massachusetts Institute of Technology. After graduation,
Anupam worked for various tech firms in the US named
Micro Strategy. During this job, Anupam learned a lot about
software and its applications. He wishes to launch his site,
but it is not clear what kind of site he should come up with.
Anupam worked with this company for four years.
Entrepreneurial Journey: The Path Toward Success
In 2000, .com was busted, and the internet industry went
through a crisis. Anupam then moved back to India, as his
company also faced huge losses.
Anupam’s journey in entrepreneurship began with the
establishment of People Interactive, a company offering
tech solutions to businesses. However, due to the limited
resources and uncertain market, the company faced huge
losses. Anupam dealt with these hurdles smartly and
shifted the company’s focus towards the online material
industry.
Anupam worked with Matchmaker; during his interaction,
he learned a lot. While working with them, he realized
that many NRIs were settled in the USA, UK, Canada,
Germany, France, and other nations, but for marriage,
they wished to find their partners in their homeland. He
thought of coming up with something that could connect
the matching partners. And finally, in 1996, he launched
sagai.com, which was later changed to Shaadi.com.
Since then, this platform has helped over three million
people find their life partners. The company serves
worldwide, with its core markets being India, Pakistan,
and Bangladesh.
Presently, Shaadi.com has more than 5 million subscribers
from across the world. After the incredible success of
Shaadi.com, he founded People Group in 2001 and made it
the parent company of Shaadi.com and his other ventures.
Anupam’s entrepreneurial spirit for innovation encouraged
him to explore new business eras.
He launched a mobile app named mauj.com. This was a
messaging app that used to offer video.
In 2007, he decided to venture into real estate with Makaan.
com. It provides a platform for buyers and sellers to meet
their needs at an affordable price.
He entered the travel industry with XOXO Tours. It is a digital
platform that helps travelers connect with other individuals
and build connections.
Anupam is also the co-founder of IMAI ( Internet and Mobile
Association of India). He invested approximately 1 crore in
Ola and holds a 2% stake. In 2018, he established H2 India
and is an active member of LetsVenture Online and Zepo.
Over the years, Anupam has invested in over 200 startup
ventures, including Cafe Zoe, Ketto, Druva, Pretty Secrets,
TaxSpanner, Peel Works, FarEye, and Prop Tiger, to name
a few.
Awards and Achievements
Anupam Mittal has been honoured with numerous awards
and accolades, including the renowned Ernst Young
Entrepreneur of the Year Award. He is one of the top 50
business-influential people in India, according to Business
Week.
Anupam Mittal’s Net Worth
The total net worth of Anupam Mittal in
2024 was estimated to be 185 crore.
Overall, Anupam Mittal’s journey from a young, inspiring
entrepreneur to a renowned business tycoon is amazing.
He has given a new shape to the online matrimonial and
real estate industries with his hard work, dedication, strong
business ethics, and market understanding.
16
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
17
11. 20
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
21
Adv. Bindu Dubey
Associates
An Award-winning Legal Practitioner, Embracing
her Expertise and Cutting-edge Technologies to
Deliver Service Excellence
As the founder of Adv. Bindu Dubey Associates, Adv. Bindu Dubey has earned widespread recognition for exceptional legal
expertise as well as dedication to her clients’ causes. She was honoured with the Iconic Law Firm Award in 2022.
Specializing in criminal, family, and corporate law, she has relentlessly represented clients in the Sessions, High Courts,
and Supreme Court of India, earning numerous victories and accolades along the way. She is also the founder of NRI Lawyer
in India, which represents NRI clients in India in their legal battles.
Adv. Bindu Dubey’s entrepreneurial journey is a testament to her unwavering determination, visionary leadership, and relentless
pursuit of excellence. As the founder of Adv. Bindu Dubey Associates and NRI Lawyer in India, she is spearheading these legal
firms to embody integrity, empathy, and client-centricity in addition to providing outstanding legal services.
Beyond her legal career, Adv. Bindu Dubey is also a dedicated
philanthropist and social worker, deeply committed to improving
the lives of less fortunate people. As the founder of the Bindura
Foundation,shehaslednumerousinitiativesaimedatempowering
underprivileged communities by providing them with access to
education, healthcare, and livelihood opportunities. In addition to
her legal and philanthropic endeavours, Adv. Bindu Dubey, the
State President of the BJP Uttar Bhartiya Morcha in Maharashtra,
is also actively involved in politics. She works tirelessly to defend
the rights and interests of the North Indian community.
Service Portfolio: Pioneering Excellence in
Legal Solutions
Bindu Dubey Associates is setting up a new paradigm in the
industry with its comprehensive service portfolio comprising
criminal law, family law, corporate law, NRI law, and NHRC
representation.
Bindu Dubey Associates specializes in criminal law, offering
defence services to clients facing a myriad of charges, from minor
infractions to serious offences. Additionally, the firm is adept at
navigating family law matters, including divorce, child custody,
adoption, and domestic violence cases. In addition, they offer a
wide range of corporate law services, supporting companies
with contract preparation, dispute resolution, mergers and
acquisitions, corporate governance, and compliance. Furthermore,
their expertise extends to civil litigation, human rights advocacy,
NRI legal services, and representation before the National Human
Rights Commission (NHRC).
Standing Out from the Peers
Bindu Dubey Associates’ unwavering commitment to
excellence, integrity, and client satisfaction has turned out to be
its USP today!
From the depth of their legal research to the precision of
their legal arguments, they prioritize quality in every aspect of
their work, ensuring that their clients receive the best possible
legal representation throughout every step of their case. The
company also sets itself apart with its process-oriented, client-
centric methodology and individualized attention to each client’s
particular demands and situations.
“We understand that every legal matter is inherently personal
and may have significant implications for our clients’ lives
or businesses. Therefore, we take the time to listen to our
customers, understand their goals, and create specialized legal
strategies that support those goals,” stated the leading lady.
Clientele and Corporate Ethos
As a versatile law firm in India, Adv. Bindu Dubey Associates
handles a wide spectrum of cases across various practice areas.
The clientele catered to by the firm is diverse, comprising
individuals, businesses, organizations, and institutions seeking
legal assistance and representation.
Adv. Bindu Dubey Associates prioritizes efficient and
transparent communication with clients throughout the legal
process to ensure transparency, understanding, and trust. They
begin by keeping lines of communication open and spending
time listening to their client’s concerns, goals, and expectations.
They provide regular updates on the progress of their case,
including any developments, milestones, or important decisions.
Their team is readily accessible to address any questions or
concerns that may arise, promptly responding to emails, phone
calls, and messages.
Enhancing Efficiency and Effectiveness with
Adv
anced Technology
Dedicated to harnessing the power of technology and legal
research tools to enhance the efficiency and effectiveness of their
legal services, Bindu Dubey Associates leverages cutting-
edge case management software and cloud-based platforms to
streamline their workflows, facilitate collaboration among team
members, and ensure the secure and organized storage of client
information and case documents. Additionally, they utilize
advanced legal research databases and online resources to
conduct thorough and up-to-date legal research, enabling them
to stay abreast of relevant case law, statutes, and regulations
that may impact the client’s cases. By embracing technology-
driven solutions, they optimize their productivity, reduce
administrative burden, and provide customers with better
representation and outcomes by delivering high-quality legal
services quickly, accurately, and precisely.
Insights on Sustainability and Corporate
Social Responsibility
With a strong commitment to sustainability and corporate
social responsibility, Adv. Bindu Dubey Associates
understands the value of having a positive influence on the
environment and the communities they work with. Their
approach to sustainability includes a number of programs
designed to lower carbon emissions, support environmental
preservation, and improve social welfare. They prioritize
environmentally friendly practices within their operations,
including reducing paper consumption, implementing recycling
programs, and minimizing energy usage. The company also
actively participates in community outreach activities, pro bono
legal services, and collaborations with nonprofit groups as part
of its corporate social responsibility initiatives.
What Lies Ahead for Adv. Bindu Dubey
Associates?
The future of the company envisions emerging as a leader in
India and globally. To be positioned at the forefront of legal
technology and digital transformation, the firm aims to leverage
cutting-edge tools and methodologies to enhance the efficiency,
accessibility, and effectiveness of its legal services. As a thought
leader in the legal industry, they further aspire to shape the
future of law by pioneering new approaches to problem-solving,
advocating for legal reform, and advancing the principles of
justice and equality.
A Pearl of Wisdom
Advising aspiring entrepreneurs, Adv Bindu shares, “Success is not defined by the absence of challenges
but by the courage to face them head-on and the resilience to persevere. Accept hardship as an opportunity
for personal development, and keep in mind that each obstacle you face will help you get closer to your
objectives. Stay true to your values, remain focused on your vision, and never underestimate the power
of perseverance and determination.”
Adv Bindu Dubey
Founder of Adv Bindu Dubey
Associates
A
dv. Bindu Dubey Associates is India’s
most esteemed law firm, well-recognized for
its unwavering commitment to delivering
superior legal representation and advocacy.
Founded by the visionary leader, Adv.
Bindu Dubey, Adv. Bindu Dubey Associates delivers
exceptional legal services to clients that go above and
beyond their expectations and achieve favourable
outcomes. With a diverse portfolio of services, the firm
boasts a team of over 35 across seven states in India.
The Woman of the Hour
The luminary at the helm, Adv. Bindu Dubey, embarked
on her remarkable journey to delve deep into the
complexities of the legal system, driven by a passion to
uphold justice and defend the rights of the marginalised.
With an MBA, LLB, and LLM under her belt,
Adv. Bindu’s academic accomplishments set a strong
foundation for her future aspirations and gave her the
knowledge and experience necessary for successfully
navigating the complexities of the legal field.
Puja | Business Connect
12. 22
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
23
Today, workplaces promoting a monotonous work cul-
ture that stands nowhere in terms of productivity in com-
parison to those companies which encourage an engag-
ing and fun-filled working environment. Organizations
which treat their employees with empathy and care are
reportedly hitting the crescendo. Pooja Bajaj Chadha is
the founder of ExtraMile, who through her splendid or-
ganization is propagating the notion of ‘Engaging Work
Culture’ in corporates to aid employees in enjoying their
work life.
Pooja Bajaj Chadha is a true inspiration to millions of
young women entrepreneurs, who despite a myriad of
roadblocks in the route has emerged as a phenomenal
Woman Entrepreneur. Thereby, Business Connect has
decided to write about the magnate’s journey in the up-
coming edition-‘Women Entrepreneur of the Year-2019.’
EUREKA!
Pooja was well-settled and satisfied with her job when a
life-changing question popped up in the neurons of her
brain, and it was “am I really happy here?” It was a mo-
ment of epiphany when she found out that deep inside
her heart she wanted to put her foot into the entrepre-
neurial world.
In 2011, employee engagement programs were not for-
mulated creatively or after doing an in-depth Research.
Overall, no heed was paid towards the well-being of the
employees-the most indispensable assets of the organi-
zation. A few treasure hunts and Diwali treats were con-
ducted to make the employees happy, which of course
was not as effective on its own and applicable for the
long-run prosperity of the employees. This was mostly
because the emphasis was on external customers or cli-
ents only. Today, almost a decade later, corporates and
HR teams are beginning to realize the very essence of en-
gaged employees at the workplace.
Pooja, whilst working in the corporate world, felt the fis-
sure in the employee engagement, thereby, she decided
to quit her job and embarked on the journey of entrepre-
neurship. With a vision of converting every corporate
into an engaging environment for the employees, Extra-
Mile was born.
REASONS TO GO FOR EXTRAMILE
As the name suggests, ExtraMile always tries to go the
extra mile for their clients and build an incredible rela-
tionship with each one. They intently listen to, conscious-
ly observe, understand their problems, statements and
evaluate their opportunities – and then step in to custom-
ize solutions that suit their needs. Additionally, they try
to offer solutions which are up to date and trending with
the times. Clients fondly call ExtraMile the Mary Poppins
of Engagement - one with always something exciting and
innovative in-store that can change the way employees
are engaged. “The journey’s been nothing short of a roll-
ercoaster, one that I’ve truly enjoyed!”
~Pooja Bajaj Chadha
COMPREHENDING THE COMPANY’S WORK
The methodologies used in the offerings range from
learning with fun, quirky and creative themed
communication and innovative game formats, which
are suitable for both – online and offline – to engage a
corporate’s employees.
Think of play, laughter, bonding, and fun
amongst employees – That’s the
vision of any ExtraMile engage-
ment program. Each activity
designed is a result of a lot of
LET’S CREATE AN ENGAGING WORKPLACE
ENVIRONMENT WITH EXTRAMILE!
CEO Founder, ExtraMile
Vikas Jha | Business Connect
brainstorming, trial, error and detailing. The four attri-
butes enlisted below make them different from others :
Teambuilding: Doing away with the old-fashioned dom-
ino challenges and blindfolded treasure hunts, this of-
fering is all about customized experiences, game-based
learning and experiential scenarios to challenge the sens-
es. Right from the new-age method of learning loaded
with fun, skill-development games, and offbeat solutions,
they have this in kitty along with more offline activities
for corporates. This is their flagship offering.
Digital Engagement: It’s the time for digital and time to
connect your workforce across the country under one
roof. ExtraMile offers unusual and innovative digital
activities that can go viral at work. They help corporates
to create a digital engagement network with solutions like
innovative quiz formats, online games, tambola, virtual
treasure hunt, KBC, card-a-thons, mood-o-meter, and
selfie games. This is their latest and fast-growing offering,
with the increased use of technology in HR today.
Office Engagement: There’s no dearth of initiatives at
ExtraMile – they create a monthly engagement calendar
for corporates – including the popular days such as
‘Women’s Day’ as well as the creative, offbeat ones of
‘Fun At Work Day’ or ‘Star Wars Day’. They plan the
year-long journey of awesomeness for corporates and
engage the employees on the office floor every month.
With this offering, they aim to be the HR team’s right arm
and partner-in-engagement in building a world of happy,
energetic Mondays mid-week celebrations.
Creative Communication: Be it an activity to create a buzz
or elaborate on policies and code of conduct, introduce a
new app or even build an EVP campaign for employer
branding, ExtraMile’s offerings, as the name suggests,
add a spark of creativity to the communication. They have
solutions and themes to help corporate HRs to make an
impact on their employees with their mailers, danglers,
posters, tent cards, standees, brochures, wobblers, etc.
This offering also caters to a regional audience.
The CEO says, “Through all our offerings, one aspect or
strategy is implemented to position us as a one-stop-
shop for all corporates. Whether it’s a conference, an
offsite, an anniversary celebration or an awards night,
we make sure the HR team is supported with creative
communication to build a buzz leading up to the event
date, a fun digital activity to pique the employee interest
and fun, themed, learning-oriented offline activities (in
and out of office).”
THE CLIENTELE
ExtraMile serves a 150+ strong clientele across various
industries, with its presence in 25 locations and servic-
ing corporates. The main objective of the organization is
to create happy and engaged workplaces. They carved a
long way since the Company’s inception with top brands
as their partners-in-engagement including Aditya Birla
Group, Thomas Cook, Google (India), MakeMyTrip, Ko-
tak Mahindra Bank, BookMyShow, Axis Bank, Cromp-
ton, Motilal Oswal, McDonalds, Glenmark, Zee TV , Tata
Group and a lot more feathers in their cap.
EMPLOYEES COME FIRST!
Being an employee engagement firm, they encourage
corporates to help their teams to grow and flourish in
their personal and professional lives. They manage it
effectively by adopting the same at their own workplace.
To preach looks better if they practice it on the real
grounds, and they implement this mantra in reality. The
maestro, Pooja says, “If there is one thing I look at while
hiring new employees at ExtraMile, it’s the ones with the
passion and an attitude of ownership.
I believe, in every company, the employees must work
alongside the leadership teams and not under them.
This sense of accountability allows them to grow as
professionals.”
An approach like this is what they use at their firm to
ensure engaged employees as well. ExtraMile encour-
ages a self-learning environment so that their team can
take charge of their own development, the habit of taking
feedback that helps the team to grow; it fosters a learning
environment. Working closely with their Chief Outdoor
Officer, they plan offbeat, fun, quirky activities for the
team to identify gaps, overcome challenges, seek oppor-
tunities and collaborate to celebrate wins and appreciate
each other’s work. Their month is filled with Monday
morning huddle meets mid-week engagements, Thurs-
day rewards, Friday peer-to-peer appreciations, occa-
sional pizza parties and of course, chai and coffee breaks.
INCREDIBLE ACHIEVEMENTS AND MILESTONES
The company started from scratch, now it has expand-
ed its wings, and created a prodigious place in the entre-
preneurial world. Achievements of this journey include
bagging an industry giant such as Vodafone in their first
year, building trust among 150+ other clients that fol-
lowed in the years to come, building a team that grows
with the company and retaining an engaged workforce
that is happy and excited about coming to work each day.
Apart from this, the company is accredited by many
awards:
1. GIWL Woman Entrepreneur of the Year for HR con-
sulting (2019) – awarded by UBS Forums
2. Panelist on ET Now’s television show, Leaders of To-
morrow – segment covered Hiring Trends FY20, other
panelists were from Gozoop, Monster India and Shortlist
3. Pioneered initiatives like Colympics – an intercor-
porate sports challenge, Balance For Better FAIR – a
women’s day celebration across 11 cities and Univer-
sal Wellness for Corporates – a world health day pack-
age of events
4. ExtraMile has been certified as one of the ‘Top 10 Most
Promising Employee Benefits Training Management
Service Providers 2019’ by Silicon India
22
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
23
13. 24
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
25
A HEALTHY DIET
FOR A HEALTHY NIGHT
The most important thing in every
entrepreneur’s life is a good sleep.
We all work continuously in order
to get relaxed nights, especially
in case of entrepreneurs, the
efforts they made in busy day life
is commendable, tight schedule,
utter stress , sorting situation
thoroughly makes the mind and
the body physically and mentally
ill. The sickness or absence of
sleep may even leads to disaster.
In order to capture relief in eyes
and mental health, we the team
of business connect magazine has
tried to draw a sheer line in the
frame of healthy diet for healthy
night.
Our mind has its automatic clock
alarm called circadian rhythm.
These rhythm of subconscious
mind tick tock the bell of sleepy
head. When the body lacks
tryptophan hormone levels, the
frame of mind relaxation reduces.
Though maintaining bedtime
rituals, consistent bedtime
and turning off phone screen
30 minutes before the bed is
recommended points.
Fitness
1. CHEERS FOR GLASS OF CHERRY JUICE
Fruits are always been bulk providers of healthy vitamins
and proteins. Study shows that cherry owes tryptophan
orders that can effectively sooth sleeping habits than any
other chemical substances. So cheer up for healthy glass
of cherry juice before the bed so as to maintain the body’s
circadian rhythm.
2. SAY NO TO ALCOHOL
There is a Big NO for alcohol intakes as alcohol hits a major
throw on the healthy sleeping behavior of an individual.
It seems to diffuse the body relaxing hormone levels in the
busy and hectic life especially in case of entrepreneurs. For
them it becomes very necessary to have sleepy nights and
mental stability.
3. DOSE OF MELATONIN SUPPLEMENTS
For the ones having sleeping disorders, medical practitioner
suggest the dose of melatonin supplements to build a slight
change in tryptophan hormone. The treatment features
healthy and happy sleeps. 3-5gm of the supplements are
advised half an hour before the bed so as to promote mind
relaxation.
4. TRY SOME WALNUTS AND ALMONDS
Almonds are rich source of magnesium and walnuts
owns high concentration of amino acid sequence to raise
tryptophan orders. These are the best way to get relaxed
nights and drift off to the bed so easily.
5. BOWL OF HONEY AND FLAKES
Having honey at night re-stocks the liver with glycogen and
ensures good sleep. It reinforces the fact that one can use
honey for good sleep. The recent discovery of revolutionary
Hibernation Diet has revealed that eating fructose-rich foods
such as honey before bed helps burning fat and to increase
stamina. It also pens best time to burn fat is while sleeping.
Taking honey at bedtime can activate our body’s natural
recovery and help to beat insomnia.
Collecting the natural tips and tricks, the team has prepared the canvas of mind relaxation.
Let’s have a slight walk through the natural world:-
So, we wrap up the sleepy discussion and hopes
that these do’s and don’ts will gift you healthy
nights. Wish you a very happy sleeps!!!☺️
24
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
25
24
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
25
15. 28
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
29
Style is the essence of every woman — it’s more
than what you wear or how you dress up. It’s
who you are; the culmination of your thoughts,
desires, and how you set about achieving your
dreams. So go ahead with confidence, achieve
your dreams and flaunt your style!
Established in 1959, Ruby Hall Clinic has
become a brand synonymous today with
quality healthcare and sprawls across a 600
bedded structure in the heart of Pune along
with a 130 bedded hospital in Wanowrie and a
70 bedded one in Hinjawadi.
Growing significantly with a multi-disciplinary
approach under the dynamic leadership of Dr
Manisha Karmarkar, COO, Ruby Hall Clinic,
leave no stone unturned when it comes to
being recognised as a healthcare organisation
that provides high-quality, technologically
advanced compassionate care. With over
40 specialities and sub-specialities, there is
virtually no part of the human anatomy and
mind that the doctors don’t care for. There is a
family of over 4000 doctors, nurses and support
staff that are adept at caring for all those who
enter our doors, regardless of whether they
require consultations, OPD care, or surgical
expertise.
BEGINNING OF A PROMINENT LEADER
Dr Manisha Karmarkar, a passionate leader and
the first woman COO of RHC, is addressing the
healthcare challenges through innovative solu-
tions. She is driving the organisation towards
operational excellence, setting new bench-
marks, and redefining the overall healthcare.
Dr Karmarkar’s journey has been a combination
of dedication, passion, hard work, and of
course support that has brought her to where
she stands today. She began her career as a
Senior Registrar in the Intensive Care Unit
at Ruby Hall Clinic in 1995. Two years down
the line, she assumed the role of a Consultant
at the Department of Anaesthesiology. Having
expanded her commitment to the hospital, she
Dr. Manisha Karmarkar, COO at Ruby Hall Clinic,
Endeavors to Achieve Operational Excellence
Advancement in Healthcare
has been heading the OT services as Director at Ruby Hall Clinic for the past
eight years while extending the same authority to the Hinjawadi and Wanowrie
branches of the hospital.
Through this time, Manisha was asked to take up the reins of Ruby Hall
Clinic Wanowrie as Chief Operating Officer and successfully transformed the
financial trajectory of the hospital. Looking at her unique leadership style, the
management then roped her in as the Chief Operating Officer at the 600-bedded
Ruby Hall Clinic. Besides, she is heading the Department of Robotic Surgery, the
Breast Clinic, and the Mother and Child Clinic at the Hospital.
THE INSPIRATION BEHIND THE INCEPTION
Ruby Hall Clinic has a rich history rooted in philanthropy, diversity,
compassionate care, and a passion for innovation. The founder, Dr. K.B. Grant
had a vision — to ensure every patient has access to quality healthcare. In 1959,
he started his practice in a small two-bedded nursing home which is now known
as Ruby Hall Clinic. In the last 5 decades, they have constantly moved towards a
true culture of achieving excellence in-hospital care.
“It wasn’t easy, but, as the results show, it has been a journey well worth taking”,
said Mr Karmarkar.
Dr. Manisha Karmarkar
Chief Operating Officer
THE UNIQUE BUSINESS MODEL
“Our late founder, Dr. K.B. Grant entrusted us with a unique
legacy that continues to pave the path and inspires us to
strengthen and grow. Enhancing our position as a recognised
leader in our country, we have strived to make quality patient
care our priority. Blending compassion with the marvel of
technology to make a real difference in the lives of our patients has
always been our mission. As a socially responsible hospital, we
feel a deep sense of pride and commitment to all those who place
their trust in our care and our ‘patient comes first’ policy has
been a part of this very philosophy”, shared Dr Karmarkar when
asked about her business model.
KEY HIGHLIGHTS OF THE SIGNATURE SUITES
The Signature Suites are Pune’s first luxury accommodation wing
for those who settle for nothing but the best. Here, along whisper-
quiet halls, in hotel-like rooms and suites filled with amenities,
patients receive renowned state-of-the-art treatment with a level
of comfort that is redefining hospital care. Everything is intended
to revolve around a patient’s privacy and peace of mind, which of
course, helps them recover at a better rate.
HEALTHCARE ‘SPECIALITIES’ ENCOMPASSED BY RUBY
HALL
As a multi-specialty tertiary care provider, every single department
within the hospital is offers nothing but the most superlative and
technologically advanced treatment. For instance, this is the first
hospital in the city to offer advanced robotic and 3D laparoscopic
surgery. The Multi-Organ Transplant Centre houses everything
from counselling to coordination throughout the entire transplant
process.
Ruby Hall’s Breast Clinic is run by a women-only team and ensures
the highest level of privacy along with compassionate care. The
clinic also hosts the Senographe Pristina Mammography Suite
along with other technologically advanced services.
WOMEN’S PARTICIPATION IN THE ENTREPRENEURIAL
SPACE
Manisha strongly believes that every woman is a powerhouse of
talent. Think about it, every woman is an entrepreneur in her own
right. As entrepreneurs, women bring a unique set of skills and
perspectives to the table. Whether it’s managing a family, a career,
or both of them simultaneously, she is capable of juggling multiple
responsibilities and ultimately creating a system that works for her.
THE CONTRIBUTION OF TECHNOLOGY
Ruby Hall Clinic continues to invest in advanced technology and
pioneer treatments that revolutionise healthcare outcomes. At the
Department of Robotic Surgery, Pune’s only da Vinci Robot pro-
vides innovative and safe alternatives to traditional open surgery
while the Modulith SLX F-2 Connect meets the demands of modern
urology.
Moreover, it is home to Asia’s first and most advanced Senographe
Pristina mammography system, a 3 Tesla MRI, the Einstein Vision
2.0., a digital PET and SPECT CT scanner. They are also amongst
the ten hospitals in the country to procure four linear accelerators
— including Varian’s Halcyon and the TrueBeam STx in the fight
against cancer
JEWELS IN THE CROWN
As a premier healthcare facility, RHC has been recognised multiple
times. Some of the most formidable distinctions include:
• The only hospital in India to receive eight NABH and NABL
accreditations in medicine from the Quality Council of India
• Best Hospital to Work for by AHPI in 2016, Green Hospital
award for Ruby Hall Clinic Wanowrie in 2018
• Best Hospital for Cadaveric Organ Donation across India by
NOTTO, Govt. of India in 2016
• One of the first hospitals in the country to receive the cGreen
OT accreditation by Bureau Veritas
• Best Organ Transplant Centre award by Chief Minister
Devendra Fadnavis in 2017
• Best Medical Tourism facility in India 2012 and 2013, by
Ministry of Tourism, Government of India
• First Prize for Energy Saving by MEDA
FUTURE ROADMAP
In the coming days, Ruby Hall Clinic will see the application
of analytics and artificial intelligence (AI) that will support a
patient’s multidisciplinary team in making the best treatment
decisions for that individual.
For those people who will live with chronic diseases or who
may have been discharged from hospital care, biometric
sensors would continuously relay vital signs such as heart
rate and respiratory rate back to algorithms that will notify
care teams if they detect deterioration.
TIPS FOR WOMEN TO REACH NEWER HEIGHTS OF
SUCCESS
While there may be no magic formula other than hard work
and perseverance for anyone who is looking to succeed, here
is what Dr. Manisha thinks women leaders should do:
• Wear your confidence like a crown
• Surround yourself with people who support you
• Build a team and believe in it
Puja Bhardwaj | Business Connect
16. 30
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
31
A LEADER WITH A DIFFERENCE
As a person with a pragmatic mindset, Mehak
Arora always strives to promote realistic optimism
pertaining to positive thinking. She is a firm believer
in being broad-minded and always motivates team
to nurture and practice a solution-oriented attitude.
The young entrepreneur’s personality is a perfect
blend of traits like courage, endurance, humour,
flexibility, and determination that have allowed
her to be substantive in her field so far.
At present, Mehak is guiding the operations of
the Finance Procurement Department with
her audacious mindset and positive outlook.
Undeniably, finance is an imperative pillar of an
organization’s exponential growth. It is crucial to
keep a focused eye on the finance functions that
are necessary for the seamless flow of business
operations of any company. In light of this,
she quotes, “Procurement leading to optimum
inventory management impacts the finance of
a company positively as there is always cost
associated with high inventory levels”. Mehak
has been managing finances efficiently to fuel the
growth engine while displaying some exemplary
competencies in this segment.
The phenomenal women entrepreneur possesses
some marvellous leadership qualities that were
manifested in her early childhood. When she
decided to start her career trajectory in Alniche, her
beloved father, Girish Arora who is the Founder
and MD of the company, ensured her with equal
opportunities and an apposite platform for
exposure and execution of her new-fangled ideas.
COMPANY OVERVIEW
Alniche Lifesciences has become a prominent name
in the pharma space. With its nerve center in New
Delhi, India, it has been proving its specialization
in high quality, effective, affordable and value-for-
money medicines and wellness products in India.
At present, the firm has over 700+ employees
while establishing 1500+ distribution points for
prescription and OTX brands. Under its service
parasol, the company is promoting products to
over 70,000 doctors and 30,000 hospitals.
Owing to its steadfast product portfolio, the company has been able to fulfil
the unmet needs of the patients in the areas of nephrology, critical care,
gastroenterology, dermatology, advanced wound care and neuropsychiatry.
It has only been a few years, and Alniche has already made its fierce presence
being felt in the Nephrology and Critical Care segment while flagging its
name in the emerging therapy segments. So far, it has carved a position among
the top three prominent players in Nephrology whereas one among the top
ten players in Critical care, by pioneering the offering of novel molecules/
formulations. Under the auspices of Mehak, Alniche has become a successful
brand that is driven by its core values and unique vision.
THE X- FACTOR AT A GLANCE
The company’s differentiating factor is its implementation of the right
marketing strategy along with the remarkable sets of portfolios while
approaching a specific target audience. Its adeptly designed scientific
marketing strategy that incessantly engages with the doctors, is giving the
company an edge in the targeted space. Here, several programs are rendered
by them such as organizing CMEs, symposia, web hosting, tele-consultations,
disease info management, advocacy development, newsrooms, latest
in therapeutic regimen-book release, practice support, and decision
enhancement tools and more to mention. Apart from this, Alniche’s business
development team is always in sync with its philosophy of exploring new
Mehak Arora
Farsighted Visionary for Future
ready Alniche
Mehak Arora
Director Finance Procurement
Kajal Dobhal | Business Connect
avenues of growth and opportunities
by making alliance with global pharma
giants. It allows them to establish a
strengthened product portfolio with a
robust scientific backup that can render
end-to-end treatment to the masses while
ensuring a competitive edge over their
peers.
INSIGHTS ON WOMEN
ENTREPRENEURSHIP
When asked to share her thoughts on
women’s participation in entrepreneurial
space, Mehak elucidates that women are
inherently more entrepreneurial and are
driven by quality and problem-solving
instincts. Undeniably, their more and
more involvement in the entrepreneurial
ecosystem will ensure value creation in
the business world.
“Women are much more successful in
terms of growth with the right product-
market mix. Entrepreneurship ensured
financial liberty to women who become
capable of making their own decisions
while eradicating the need to rely
upon anybody. Owing to it, the present
generation of women has been capable
to live life on their terms,”
adds Mehak.
UNIQUE PERCEPTION OF SUCCESS
The definition of success has distinct
aspects for different people. For Mehak,
success is the sheer outcome of ceaseless
teamwork. Thereby, she tars her personal
as well as professional life with the same
brush. Her father has always been a
role model and mentor who has taught
her the significance of relentless hard
work and perseverance. She reveals that
it was her father’s positive aura only
that boosted her entrepreneurial spirit.
Additionally, Mehak also accredits her
mother for being the motive force behind
her successful journey as a leader.
She shares,
“My mother taught me —’Keep
Going, Never Stop as long as
you keep going, you will make it
eventually.”
The iconic leader reckons that if one’s
personal and professional life is sailing
seamlessly, then it is a resounding
success on its own. Her outstanding
managing capabilities as a daughter,
wife, mother and entrepreneur prove her
dedication towards absolute perfection
and leadership competencies.
GLIMPSES OF MILESTONES AND
ACHIEVEMENTS
Alniche is bestowed with several
recognitions and awards. A few of the
worthy mentions have been listed below-
• Best Organization in Nephrology
drugs Novel Formulations Award -
Business Sphere, New Delhi, India
• Fastest growing brands Leaders
Award - Asia One, Dubai, UAE
• Excellence in Pharmaceutical Brand
Management Award (New Product
Launch) by CPhI, Netherlands (India
Pharma Awards 2019)
• Healthcare Elite Award - Business
APAC, India
• Super 30 Companies Award - Silicon
Review, New Jersey, USA
• Noteworthy Biotech Pharma
company - Business APAC, India
• 10 companies with the most
disruptive innovation by Business
Berg, Dublin, Ohio, USA.
• Pharma CEO of the year –
Time2Leap Awards – MSME edition
issued by Ministry of Micro, Small
and Medium Enterprises India
• Emerging brand of the year
Time2Leap Awards – MSME edition
issued by Ministry of Micro, Small
and Medium Enterprises India
• Women Entrepreneurs driving the
world of modern growth – The
Global Hues
• The 10 Outstanding Healthcare
giants in India – The CEO Magazine
• The Outperformer, Indian Business
Legends - Forbes India
• Prestigious Brands of India 2021 –
Herald Global, BARC ASIA
CSR ORIENTED SIDE
Mehakandherbelovedfatheravidlybelieve
that a strong nation can only be built over
a cohesive society being the groundwork.
And this is the prominent reason behind
their sheer alignment with the social works.
Both of them actively participate in making
healthcare accessible to the underprivileged
section and support organizations that
fervently support female education and
hygiene causes.
“Alniche invests a part of
its profits in CSR activities
with an NGO that helps
adolescent under-privileged
girls to maintain hygiene by
supplying free sanitary pads. It
also donates medical devices,
medicines, and other essential
consumables to charities engaged
in rural development,”
discloses Mehak.
ABOUT THE FUTURE OUTLOOKS
In the upcoming years, Alniche is on the
docket to diversify its operations in several
fields of pharma businesses. As Indian
pharma products have flagged their names
in the global market, Alniche has a great
scope to carve its niche across different
countries. Moreover, Mehak claims
that they have also decided to expand
their domestic market into new-therapy
segments such as Cardio-diabetic, Gynec,
Ortho, acknowledging their immense
business potential. Apart from this, Alniche
has ventured into the manufacturing
domain via its exclusive manufacturing
facility –Effikasia Lifesciences.
17. 32
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
33
A nation grows by the collective efforts of both men and
women. You can’t think of a developed economy without
allowing half of its population to participate in the devel-
opment process. A country’s growth is just like a relay
race. You run to the best of your ability and pass the ob-
ject to your partner, but if the partner doesn’t contribute,
you lose. There’s a very similar situation India has been
facing all these years. The mindset over the last 70 years
has been that a male member of society should work and
the female should look after the household chores.
The society has been very rigidly killing the dreams
of the girl child through its senseless explanations.
However, when I call the society as senseless,
it has very much to do with the kind of
education they have been imparted.
A society is the result of its ed-
ucation. This is so interlinked.
The country was looted by
the Britishers. When they
left the nation, India was an
extremely poor nation with
a rift between religions, lack
of resources, poor infrastructure,
and complete uneducated society.
Eventually, as things began improving,
one thing which grew at a slower pace than
others was ‘mindset’. This mindset still believed that
boys are the assets for the family and girls as a liabil-
ity. Thus, the education of girls was considered as the
least priority stuff. A human without education will
be so much underconfident to make decisions about
life. Girls grew up seeing their brothers getting new
books to read, a new pair of shoes for school, a new
bag and all these fascinating things which she should
have been an equal owner, were taken away from her.
When she looked at things creatively and asked out
of curiosity, the people around made her feel a fool
and thus she stopped looking at things creatively and
her curiosity died within. As she reached her teens,
the family began looking for a groom and eventually
got her married and the world around her changed
immensely. Despite all these changes, most women
never run away from their responsibilities. In most
Indian houses we see a brigade of women who very
honestly fulfill their duties towards their home. And
this is where the potential lies.
If we can channelize their management
skills in a way that more women gath-
er the self-confidence to share their
thoughts, to express their needs,
the entire nation grows. Not
sure how? Read this exam-
ple. 7 Gujrati women with
Rs 80, started a venture called
‘Lijjat Papad’. Today the compa-
ny employs 43000 women and has
a worth of Rs 800 crore.
This is what happens when everyone gets a
chance to contribute. India still lags behind when it
comes to talking about sex education, women’s health,
and female hygiene. These are still considered as a stig-
ma, a taboo. Our conservative society needs a brigade of
women who can step up and talk more about these. A
start-up in the field of women’s well being is a need of
an hour. At an individual level, we should begin to pro-
Women Empowerment Companies?
Why India needs a new brigade of
Empowerment mote the growth of women through social media
platforms. At a societal level, we need to be coura-
geous enough to challenge the fixed mindsets.
Women’s empowerment can bring in a much-
needed change in the perception of society. We need
more of Neerja Bhanot a flight attendant who chose
her passengers’ life instead of hers in a plane hijack.
Mary Kom, who faced all the hardships from society
and yet became a champion at boxing. Kalpana
Chawla, who just defied all the stereotypes and went
into the space making India a proud nation. There’s a
lot to it. The message though is, there’s hidden talent
in every Indian household. We must be proud of it
and create more opportunities. As a father, brother,
husband and in whatever role we can, we must at
present and in the future always support the women
in our house to be contributing factors to the nation.
There’s a lot we can do as a nation when people unite
and work together.
This is the time when we should all be tired of the
stigma and difficulties faced by women around
the nation and let them step out and learn a new
skill, choose a career, innovate, experiment, try,
fail, manufacture, sell, invent and do a lot more
of these regularly. Such approaches will make
companies grow stronger. A new brigade of
women empowered companies will make for a
more empowered nation.
32
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
33 www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
33
18. 34
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
35
OUR
UPCOMING
EDITIONS
www.businessconnectindia.in
NEVER MISS OUR
EDITION
I would like to subscribe* Business Connect for one year at Rs.1000 (12 issues)
I am enclosing the Cheque/DD no. _________________________ dated ___________________ of Rs. ________________
of bank __________________________________________ Branch ______________________________________________
drawn in favour of FANZINEINDIA.
My Personal mailing details (IN BLOCK LETTERS): NAME _____________________________________________________
CompanyName_____________________________________________Designation_____________________________________
Address _________________________________________________________________________________________________
_________________________ City _________________________ State ______________________ PIN ____________________
Telephone_______________________________ Email(Required*)__________________________________________________
Age in years _______________ Experience _______________ Industry ___________________ Education __________________
Your feedback about the magazine ___________________________________________________________________________
How did you come to know about Business Connect? ______________________________________________________________
Now you can also subscribe through credit card: visit - http://www.businessconnectindia.in
All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 701, Vishwasadan Tower, District Centre, Janakpuri, New Delhi- 110058
*This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed.
If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208.
Business Connect offers you amazing business stories along with
multiple interesting and motivational stories written by our expe-
rienced editors. You may grab an opportunity through our special
offer : Get 12 Issues by paying just Rs. 1000.
BUY NOW
FOLLOW NOW
SUBCRIBE NOW
BUSINESS
MAGAZINE
INDIA’S FASTEST
GROWING
Follow us on
19. 36
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
37
Women are now excelling in all fields of business and life.
They are proving themselves at every step of the way.
Naina Jain, a science graduate from IILM, University of
Bradford, has proved that whatever women put their
minds to, they can excel in. She became the Additional
Secretary of MD International School, Bijnor at an excep-
tionally young age of twenty four. In her year-long tenure
at school, she has skillfully implemented the vision of MD
International. Her contribution to the growth and devel-
opment of the school has been immense. She helped to
broaden its vision as well as modernize the infrastructure
with her innovative mindset.
A Look at the School
MD International is a dream come true for many parents
at Bijnor, Uttar Pradesh. It is the brainchild of Mr. S.K.
Jain, a well-known industrialist-turned-philanthropist,
and the head of a renowned business group. The flag-
ships of his business group include Mohit Paper Mills Ltd.
and Jain Distillery. The school is dedicated to his late wife
Mrs. Manorma Devi. It is functioning under the aegis of
Manorma Devi Memorial Charitable Trust.
It has been a long cherished desire of the people of Bijnor
to have a complete school that can provide a matching
environment to compete with the big town institutions of
Delhi and Dehradun. MDIS is fulfilling the dreams of the
people of Bijnor, and is all set to stand up to their expec-
tations.
The school is ranked Bijnor’s number one co-ed day school
in the EW India School Rankings 2018-19. This K-12 school
is CBSE-affiliated and has 2,982 students and 105 teach-
ers on its muster rolls. Infrastructure facilities include
smart classrooms, well-equipped labs, dance, art and craft
rooms, indoor gymnasium, multipurpose ground and
electromagnetic shooting range.
Over the past decade, there have been a number of chang-
es in the education space that have revamped the land-
scape of the industry.
“There are presumptions that you live off yours
family’s reputation, but the most important part
is you are there. I am more than willing to put in
the work to create my own space and also it’s
important to have reality check on your own ca-
pabilities as they help to grow and learn.”
Naina Jain
Additional Secretary
M D International School, Bijnor
IMPARTING A VISIONARY EDUCATION
Kriti Anand | Business Connect
Institutions are making lots of efforts to customize the
students’ experiences and are changing their processes to
become more student-centric. This trend is bound to in-
crease manifold in the future as academic structures, pro-
cesses, and institutions are set to be further transformed
by emerging technologies.
But now most parents want children to have the best pos-
sible global education with greater exposure, something
that they may not have been able to get themselves.
MD International is providing all this to students and their
concerned parents. Within five years of its establishment,
MDIS has attained its full capacity of students of around
3000. Moreover, the school has received many awards
and recognitions for its pursuit of academic, co-curricu-
lar and sports education excellence from several organi-
zations including the British Council, Education World,
Education today, Brainfeed, AKS, Asia One and so on.
Her Journey as a Woman
As a woman, Naina has her own views about the struggles
women have to face in man’s world, and how to overcome
them. She reiterates how most of the businesswomen who
have attended networking events can relate to this sce-
nario: you walk into a crowded seminar and can count
the number of women present there on one hand. Naina
believes that remaining true to yourself and finding your
own voice are the keys to rising above preconceived ex-
pectations. Women should never confer to a man’s idea of
what a leader should look like. She states that, “There are
presumptions that you live off yours family’s reputation,
but the most important part is you are there. I am more
than willing to put in the work to create my own space
and also it’s important to have reality check on your own
capabilities as they help to grow and learn.”
It is now clear that women have equal capabilities to at-
tempt and to work, but the culture and society have sup-
pressed women and bound them to domesticity. However,
times are changing, and men and women now cooperate
in various areas of life. Progress and career achieved by
women are not given to them on the basis of sympathy;
it is a matter of struggle, and added to it is the struggle
against gender discrimination or distinction. Having a ca-
reer encourages women to have strong wills and a differ-
ent focus, which were not a demand for women earlier.
Burden and responsibility of a female leader or other ca-
reer women are huge. Women usually not only have a ca-
reer, but also the responsibility to be a housewife at home.
Such responsibility, indeed, is not imposed upon men.
Naina has been recognized for her efforts to bring about
a change in the social and educational system at a young
age. She was awarded the Best Young Director of the Year
Award (Below 40 years) by GECL, and the Most Promis-
ing Young Woman Award for Excellence in Women En-
trepreneur category by Global Leader Foundation in 2018.
Futuristic Ideas for the Future of the Education System
Naina’s familiarity with relevant technological de-
velopment has brought to the MD International School
development and modernization.
Artificial Intelligence and robotic process automation are
capable of speeding up production, ensuring better qual-
ity control and, ultimately, increasing company revenues
by many hundred percent. Internet and AI are already
familiar to most of us. But the future will take them even
farther.
She states that Cloud Storage can be used to store data
and use the built-in data labelling service to label our
training data by applying classification, object detection,
and entity extraction, etc., for images, videos, audio, and
text. The labelled data can also be imported to AutoML
and used to train a model directly.
DevOps and agile development, new-generation process-
es and techniques that work hand in hand in developing,
testing and distributing software of all types, have been
in the IT business news continually for about the last
half-dozen years. It’ll become harder to ignore the data-
base. It’s not static and it can’t be done some of the time.
The whole purpose is to change and evolve over time.
DevOps is about identifying friction that is slowing down
software.
Her recommendation is to start with completely under-
standing what the application needs to achieve for the
business: future education system will be unleashed with
the advent of a standardized rapid courseware-builder
and a single point global distribution system. Technolo-
gy can often be a barrier to teaching and learning. Naina
believes that Cloud will go a long way in removing this
barrier, and that the future of technology in education is
Cloud.
20. 38
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
39
E
xcelling triumphantly in a mul-
titude of spheres, some majestic
and alpha women are creating
an aura which incites people to
notice their magnificence and
charisma. In fact, their personal-
ities are the mere reflections of the incredible
image, they possess. Standing on the same
pedestal, Nandita Pandey, a stupor of mag-
netic personality and inspiration to a multi-
tude of women. Despite a plethora of obscu-
rities, she emerged as the ‘RISING SUN’ in
the entrepreneurial world.
Nandita Pandey is an ace Personal Branding
Coach and a phenomenal Image Consultant.
She is the Founder and Director of Strata
Vision Pvt. Ltd (SVPL) and also the Chief
Image Consultant of Prismatic Image Con-
sulting. She endeavors to help a number of
professionals, brands, CEO’s, celebrities, and
elites to stand out from the crowd.
Excursion of Nandita Pandey as an Entrepreneur
The cognoscente has acquired an enriching
experience in the corporate sector, where
she worked strenuously with a plethora of
ace professionals and entrepreneurs. Some-
where in the heart, she had an immense de-
sire of being an entrepreneur. Henceforth,
with vigorous spirits and immense efforts,
she became an astounding entrepreneur,
who is thriving phenomenally in the busi-
ness world.
Nandita Pandey hails from North India, but
she is currently working as a Branding Coach
in Chennai. The superlative entrepreneur
works on creating the personal brand and
image of leading entrepreneurs, individuals
in corporates, celebrities, politicians, etc. She
inculcates in her clients the attributes, which
are required by a potent leader, so that they
can lead their personal and professional lives
in a more fulfilling and positive way. She
nurtures the quintessential qualities and val-
ues for constructing the formidable image of
the clients, so that they can confidently rep-
resent themselves anywhere in the crowd.
Basically, the connoisseur coaches the exec-
utives on Appearance, Behavior, Communi-
cation Skills, Digital Presence and Etiquette,
which indeed are the indispensable traits for
creating a powerful and exemplary brand.
The magnate trains the clients in networking,
which includes growing relationships in their
businesses or corporate sectors for magnify-
ing the growth and expansion. Additionally,
she imparts a knowledge of all essential busi-
ness ethics and values, which are the utmost
requirements for an empowering leader.
Thevisionarysays,“Tobeseenasaleader,you
oughttobehaveasaleader.”Additionally,she
is collaborated with beaucoup of dieticians,
dermatologists, dentists, etc., whom she
referred to her clients for respective services.
Create Thy Prodigious and Formidable Brand
with an Audacious Personal Branding Coach
Nandita Pandey
Keep
faith
in your
hearts,
and just
move on
to excel
Nandita
Pandey
“
“
Rashi Saral | Business Connect
Journey with Twists and Turns
The trajectory on which Nandi-
ta walked was full of detours and
crosses; but with an incredible
strong will and support of her hus-
band, she bypassed all. Before start-
ing the voyage to entrepreneurial
world, she suffered a huge loss in
business, due to which the family
had to sell one of the houses in Del-
hi. Whereupon, this was a turning
point in her life, which fuels her to
start an expedition of entrepreneur-
ship.
At that point, turning back to cor-
porate world seemed a safe and an
easy option to her; but she decided
to step out from the comfort zone,
and carved a professional path on
her own terms. With a firm faith and
belief, she progressed. Failures ignit-
ed her spirits to turn the odds into op-
portunities; thereby, she made a con-
scious choice to focus on proactive
goals, instead of seeing the grey side.
Nandita was always a stupendous
performer in the corporate world.
The company always trusted on her
credibility and potential. She used
to represent the company in colleges
and campus recruitment, but nobody
knows when the wheels of life would
take a sudden turn. Same happened
with the tycoon, from her hands, the
opportunity to represent the compa-
ny on an international platform was
taken away; that was quite shocking
for her. There was no question on her
competency, but the management
could not find her apt for represent-
ing the company internationally, be-
cause in their opinion, she did not
know how to carry herself. This was
a tight blow on her confidence. Since
that day, she decided to work on her-
self, and paying heed to improving
the overall image, by enrolling herself
in different image consulting courses.
In this way, she embarked on the en-
trepreneurial journey, and became
a leading Personal Branding Coach.
But, that was not an end to the ob-
scurities; there were more challeng-
es awaiting, which she encountered
during the commencement of entre-
preneurial excursion in Chennai.
As, she was a Personal Branding
Coach from Tamil Nadu, so people
from metropolitan cities such as
Delhi, Mumbai, Bangalore, etc.
doubted her caliber, but she won
their trust with her personalized
solutions and exemplary services.
The other indispensable attributes
are her confidence and presentation
skills, which play a pivotal role in
creating the unbreakable trust of
clients. The magnificence of her aura
leaves an astounding positive impact
on the people. There are numerous
magnetic qualities which the lady
possess. One of them is active
listening. She is quite a good listener,
and with this skill, she listens to her
clients quite attentively and patiently.
Afterwards, she offers customized
solutions with a deep research and
analysis. Adding to the list, she
acquires an in-depth knowledge of
various companies, which actually
impresses the clients, and incites
them to work with Nandita.
Talking about the challenges, the
other constraint was language; she
found it extremely difficult to under-
stand the local language of Chennai,
but somehow with the passage of
time, she cope with it.
Women Participation
The effigy of inspiration is incred-
ibly motivating other women to
do whatever they believe in. They
ought to push themselves, and cre-
ate a life of their dreams.
According to her perception, no-
body can stop women from ex-
celling; it’s their life choices and
decisions which either push them
forward or impede their career
graph. Henceforth, they are the cre-
ators of their destinies.
Nandita believes that women are
quite empowering and domineer-
ing in the entrepreneurial realm,
and they can doth wonders if they
believe in their hidden treasure.
Futuristic Plans and Spellbound Achieve-
ments
The ineffable has great future plans
to achieve as she wants to spread
the horizons of the business which
include creating own label of uni-
forms, brands, starting a multitude
of courses in institutes. There are
several skill development courses,
which she is planning to launch in
the colleges.
The pioneer is accredited by a pleth-
ora of awards and recognition for her
contribution in the business world.
She has won Super Women Achiev-
er Award during the World Lead-
ership Congress Award, Woman
Glory Award in Personal Branding,
and World HRD Award for Personal
Branding.
Additionally, she is the author of in-
credible book ‘Dressology-The Sci-
ence of Power Dressing’.
Her paper on ‘Effects of Indo-Japa-
nese Work Culture on Indian Em-
ployees’ was published in American
Journal of Psychology.
At last, Nandita states, “Believe in
yourself and the world will believe
in you.”
21. 40
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
41
At the high of cold when sweaters and jackets can not resist winter temperatures, in that case, warming cuisine can
be the best solution to warm the body within. Here we are going to know the top 9 best food that can knock off the
winter chill. So, without wasting time, let’s get into it.
GAJAR KA HALWA
Carrot is a winter-friendly root vegetable that gives you different tests rather
than other seasons. In that case, it makes sense to cook Gajar Ka Halwa. The view
of the piping hot-halwa immerse in Ghee brings water in your mouth secretly.
The topping dry nuts on the Halwa are just irresistible.
SARSON KA SAAG
Sarson (Mustered Green leaves) da Saag and Makki de roti (Maze chapati) are famous
and much-awaited food in India, especially Punjab. But it doesn’t matter where you
live, you cannot miss this dish. The Saag isn’t merely just a flavoursome bundle, but
it has a rich source whole bunch of nutrition as well, which keeps you warm.
UNDHIYU
Undhiyu is a Gujrati traditional cuisine that takes a big effort and time to
cook. But don’t worry it undeniably pays off in the end. A mixture of many
vegetables, Fenugreek, a generous amount of Ghee, and spices are what
comprises this wintery – Gujrati delicacy. Undhiyu is a good example of winter
food in India.
GOND KA LADOO
Gond Ka Ladoo is the foundation of edible gum; mean you cannot make this dam
mouthwatering dessert without edible gum. It comes by extracting tree brakes. This
is one such cousin that can be eaten the rest of the year. It has powerful nutrition,
makes you warm. So undoubtedly, you must try this dessert in this winter season.
Must try These 9 Mouth Melting
Foods In This Winter Season
Cuisine
LAPSI
This sweet dessert can be consumed at breakfast or at supper. Also, this serves
as a dessert at the end of the meal. This food is very famous in India, which
has a different name. In Gujrat and Rajasthan, people call Lapis. Ghee, dry nuts,
grained wheat, and raisings are put into the dish.
CARROT PORIYAL
Another carrot dish, Carrot Poriyal is south Indian cuisine, which is made out of fresh
carrot with a whole lot of spices mixture and curry leaves. The carrot’s sweetness and
chills make perfect balance and make the best side cuisine, which can be consumed
with any food. So, what are you waiting for, order the food from your favourite south
Indian restaurant.
METHI PAKORA
Methi Pakora is such a best cuisine which can be made effortlessly with very little
time. With the availability of the big production in winter, seizing the chance of
having these Pakoras with hot masala Chai is very important. So, it is time to
invite some of your very close friends and watch your favourite show along with
this cuisine.
PANJIRI
Panjiri is cooked with ghee, wheat, sugar, and a generous amount of almond. This
delicious cuisine can be eaten without realizing the quantity. Having a good amount
of Ghee and roasted dry nuts keeps your skin glowing in the winter. This cousin is
popular in Punjabi homes. If you haven’t eaten before ask your mom about this.
TIL PITHA (RICE CAKE)
Til Pitha is a famous dish of Assam. Also, it is easy to cook. The ingredients like
Sticky Rice, Sesame Seeds, and Gur (Jaggery) are the foundation of this cuisine.
The mixture of soft chewy outer side and the sweet sticky sesame will give a
different and an amazing feeling. You can make Til Pith any time thorough out
the year.
40
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
41
23. 44
www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA www.businessconnectindia.in | Vol. 6 | Issue-8 March 2024 INDIA
45
Redefining Fashion
The Crimsoune Club Journey
I
n an industry traditionally shaped by men, a
new generation of female leaders is reshaping
fashion’s landscape. Among these trailblazers
is Cheshta Aggarwal, one of the visionary
forces behind Crimsoune Club, a renowned
western-wear apparel brand that transcends
trends and time.
Founded over a decade ago in 2005, Crimsoune
Club offers a diverse range of premium western
wear for men, women, and kids. Rooted in a
philosophy that seamlessly blends classic and
contemporary aesthetics, their designs embody
sophistication without compromising comfort.
With an eye-catching colour palette, Crimsoune
Club’s collections inspire self-expression and
embrace individual styles. Craftsmanship and
eco-friendly fabric choices underscore their
commitment to sustainability and the environment,
garnering a global following of devoted customers.
THE GENESIS
Crimsoune Club’s inception was fueled by group
of visionary entrepreneurs of the Aggarwal
family coming from a four generation old textile
lineage, driven to create adaptable, chic clothing
that resonated across diverse walks of life.
Sensing a need for timeless pieces, they embraced
sustainability and shifting fashion preferences,
giving rise to a beloved brand celebrated by
celebrities, influencers, and fashion enthusiasts.
NAVIGATING CHALLENGES
The influx of international brands and India’s
evolving economy posed challenges, which
Crimsoune Club swiftly turned into opportunities.
Leveraging its “Made in India” identity, the brand
strategically tailored its offerings to meet India’s
diverse fashion and cultural needs, earning a loyal
customer base.
DISTINCT VALUE PROPOSITION
Crimsoune Club’s unique value proposition blends timeless elegance with contemporary style, catering to a wide audience.
Exceptional craftsmanship and adaptable designs foster brand loyalty, further bolstered by a robust communication strategy.
Strategic campaigns, celebrity collaborations, and a strong online presence have amplified Crimsoune Club’s visibility and
relevance.
INNOVATIVE OPERATIONS
Crimsoune Club’s operational model combines in-house manufacturing, strategic outsourcing, and diverse retail channels. This
adaptive approach ensures resilience in the face of industry changes while meeting evolving demands.
UNVEILING RD
Research and development are integral to Crimsoune Club’s success, influencing everything from fabric selection to sustainable
techniques. Their comprehensive RD spans fiber to fashion, positioning them alongside global fashion leaders.
Cheshta Aggarwal
Director
Cheshta Aggarwal
Director, Mangla Apparels India Pvt. Ltd.
Puja | Business Connect
LEADERSHIP AND VISION
Cheshta Aggarwal, a London College of Fashion alumnus, leads Crimsoune Club's marketing strategy, embracing inno-
vative communication channels and venturing into direct-to-consumer business.
EMBRACING TECHNOLOGY
Technology drives efficiency in operations and garment production, enhancing customer accessibility. Crimsoune Club's
flexibility ensures it remains at the forefront of industry trends.
MILESTONES AND RECOGNITION
Crimsoune Club's national presence and rapid store expansion underscore their industry recognition. Selling 5 million
pieces in 2022-2023 attests to their unwavering success.
FUTURE ENDEAVOURS
Crimsoune Club envisions expanding globally, embracing diverse age groups and genders through flagship stores.
Diversification into lifestyle accessories and footwear, along with an impending IPO, marks their strategic growth path.
In summary, Crimsoune Club's journey embodies a fusion of timeless elegance, sustainability, and strategic innovation.
With Cheshta Aggarwal at the helm, the brand charts a path toward international expansion and continued excellence
in the ever-evolving world of fashion.
Cover
Story
LEADERSHIP AND VISION
Cheshta Aggarwal, Director at Mangla Apparels India Pvt. Ltd. a London College of Fashion alumnus, leads Crimsoune
Club's marketing strategy, embracing innovative communication channels and venturing into direct-to-consumer business.
EMBRACING TECHNOLOGY
Technology drives efficiency in operations and garment production, enhancing customer accessibility. Crimsoune Club's
flexibility ensures it remains at the forefront of industry trends.
MILESTONES AND RECOGNITION
Crimsoune Club's national presence and rapid store expansion underscore their industry recognition. Selling 5 million
pieces in 2022-2023 attests to their unwavering success.
FUTURE ENDEAVOURS
Crimsoune Club envisions expanding globally, embracing diverse age groups and genders through flagship stores.
Diversification into lifestyle accessories and footwear, along with an impending IPO, marks their strategic growth path.
In summary, Crimsoune Club's journey embodies a fusion of timeless elegance, sustainability, and strategic innovation.
With Cheshta Aggarwal at the helm, the brand charts a path toward international expansion and continued excellence in
the ever-evolving world of fashion.