You may have heard about the dangers of “global warming and climate change”. It’s like old news. It hardly get you concerned. Well, there are some recent findings. Our Earth is getting warmer, wetter, wilder and more crowded than ever. It's scaring the hell out of scientists.

1. CLIMATE
CHANGE?
What’swrong with a little

2. Like blades, phrases can be blunted by overuse.
You may have heard about the dangers
of “climate change”.
It’s like old news.
It hardly gets you concerned.
Well, there are some recent findings.
They are scaring the hell out of scientists.

3. All the leading centres on
climate change…
 United Nations (IPCC)
 NASA
 World Resources Institute

4. The vast majority of climate scientists…

5. And the most authoritative climate reports.

6. Are all sounding a clear ALARM.

7. We are polluting
the atmosphere with
so much CO2, it is causing
global overheating and
dangerous climate
changes.
SOURCE: Intergovernmental Panel on Climate Change (IPCC), Climate Change 2007 – Synthesis Report PLACE: Chemical manufacturing facility in Australia

8. The evidence is based on OBSERVATIONS
across the globe

9. NASA satellite images…

10. The Mauna Loa Observatory in Hawaii…
SOURCE: www.mlo.noaa.gov/ PLACE: Mauna Loa Observatory in Hawai, 3353m above sea level

11. Several hundred coastal tide gauges…
SOURCE: Proudman Oceanographic Laboratory (POL)

12. And many other climate
observatories.

13. So please, OPEN your eyes.

14. It’s time to take a wider perspective.

15. Look outside the comforts of your neighbourhood.

16. It’s time to look at what’s happening with Earth.
This is also your
HOME.

17. In the next 40 years there will be BIG changes.

18. 2 billion
Expected increase in world population.
SOURCE: UN Population Division/DESA, Press release: World Population to exceed 9 billion by 2050, March 11, 2009

19. 200%
World demand for energy is expected to more than DOUBLE.
SOURCE: European Comission, World Energy Technology Outlook to 2050, 2007 PLACE: Chicago

20. 300%
The number of cars in the world is expected to TRIPLE.
SOURCE: 50 by 50: Global Fuel Economy Initiative, 2009: FIA Foundation, United Nations Environment Programme (UNEP), International Energy Agency, International Transport Forum (ITF)

21. 400%
The size of the world economy
(GDP) is expected to
QUADRUPLE.
SOURCE: European Comission, World Energy Technology Outlook to 2050, jan. 2007 PLACE: Ship near harbor in Singapore

22. Parts of the world will grow and PROSPER.

23. 1,5 billion
Projected population in China.
China is expected to become the world's LARGEST economy.
SOURCE: Goldman Sachs, The N-11: More Than an Acronym" - Goldman Sachs study of N11 nations, Global Economics Paper No: 153, March 28, 2007.

24. 1,6 billion
Projected population in India.
India is expected to become the THIRD largest economy in the world.
SOURCE: Goldman Sachs, The N-11: More Than an Acronym" - Goldman Sachs study of N11 nations, Global Economics Paper No: 153, March 28, 2007.

25. Other parts of the world will be DEVASTATED.

26. SOURCE: World Resource Institute, Ecosystems and Human Well-being: Synthesis, 2005 PLACE: Oil-sand field in Canada
Over the past 50 years,
we have changed ecosystems more extensively
than in any period in human history.
Crude

27. 75%
of the natural ecosystems on which we depend
have already been degraded.
SOURCE: WWF, A roadmap for a lving planet, 2009

28. 50%
of all the forests that once covered the Earth,
have been cleared for farmland and urban development.
SOURCE: World Resources Institute, World Resources 1998–99

29. 13 million
hectares of forest disappear each year.
That’s an area about the size of New York.
SOURCE: Food and Agriculture Organization of the United Nations, State of World Forests, 2007

30. 2xEarths’
By 2050 we will be using
TWICE as many natural
resources as the Earth
can replenish.
SOURCE: WWF, A roadmap for a lving planet, 2009

31. The competition for FOOD, WATER, LAND and
ENERGY will intensify.

32. As we keep CROWDING the Earth.
EVENT: Earth at night

33. In ever growing METROPOLISES
PLACE: Chicago

34. DID YOU KNOW!
Urban areas account for only 4% of the world’s land area,
but they hold about half of the world’s population.

35. The KEY point is…

36. Unsustainable
The fashion and speed in which we keep exploiting Earth,
is simply unsustainable in the long term

37. If we continue POLLUTING the atmosphere…

38. Carbon emissions
from human activities are expected to DOUBLE.
SOURCE: PricewaterhouseCoopers, The world in 2050, Impact of global growth on carbon emissions, 2006

39. The highest CO2 levels in 650,000 years.
Source: NASA, Global Climate Change, 2009 and
Intergovernmental Panel on Climate Change (IPCC)
160
CO2partspermillion
200
240
400
280
320
360
YEARS before today (0=1950)
1950
2007
CO2 levels have never been higher than this line – until now
Historical CO2 levels

40. The carbon overload
in the atmosphere, acts like a warming blanket covering Earth.

41. Global warming
is already happening and it’s accelerating.
SOURCE: Intergovernmental Panel on Climate Change (IPCC), Climate Change 2007 – Synthesis Report EVENT: Chemical manufacturing facility in Australia

42. Our climate will get totally OUT OF BALANCE.

43. Climate changes
are being observed across the globe.

44. Most of the changes are related
to WARMING and WATER.
Because we’re mainly a water-world.

45. The most obvious EVIDENCE is…

46. The 17 warmest years ever recorded
have all occurred in the last 20.
The warmth of the last century is unprecedented
in the previous 1,300 years.
Warming!
SOURCE: Met Office Hadley Centre, Warming: Climate Change – the facts, 2009

47. More humidity
The large oceans and land moisture
evaporates more quickly
with increasing temperatures.
SOURCE: National Oceanic and Atmospheric Administration (NOAA), 2008

48. Ice melting
The Arctic ice cap has lost 30%
of its surface area in 30 years.
The rate of loss has accelerated
since 2002.
SOURCE: US National Snow and Ice Data Centre, 2007 / United Nations Environment Programme, Global Outlook for Ice & Snow, 2007 The Arctic ice cap
1982 2007

49. Ice melting
Lakes are beginning to appear
on the Greenland ice sheet.
It is melting much faster than
previously predicted.
SOURCE: Greenland Ice Sheet surface mass-balance modelling and freshwater flux for 2007, and in a 1995-2007 perspective. Hydrological Processes, 2009

50. The most dangerous THREAT is…

51. Rising sea levels
Rising temperatures cause the oceans
to heat up and expand.
Gnawing away at low-lying coastal
communities.
SOURCE: NASA mission help dissect sea-level rise, 2006 EVENT: Cancun, Mexico

52. Extreme weather
Heavy rainfall,
floods, storms and
heat waves will
become more
frequent and
extreme.
SOURCE: National Oceanic and Atmospheric Administration (NOAA), 2008 EVENT: Flood in central Minsk, Belarus, July 2009

53. Worse hurricanes
The warm wet air is like superfuel for hurricanes.
The number of category 4 and 5 hurricanes
has doubled in the last 30 years.
SOURCE: Emanuel, K., Increasing destructiveness of tropical cyclones over the past 30 years, Nature, 2005 EVENT: Eye of an hurricane as seen from a NASA satellite

54. Destruction of urban infrastructures is inevitable.

55. Hurricane Ike approaching
Galveston Island in Texas.
SOURCE: Associated Press, Sept. 208 EVENT: Galveston Island, Texas

56. SOURCE: The Stern Review: The economics of climate change, Cambridge University Press, 2007 EVENT: Aftermath from Hurricane Ike, Galveston, Texas, 2008

57. Some regions will get WETTER and WILDER.

58. SOURCE: Associated Press EVENT: Hurricane hitting Cuba in 2008

59. SOURCE: EPA, Sept. 2008 EVENT: Flood in Sueca, Valencia, eastern Spain on 23 September 2008.

60. Other regions will get HOTTER and DRIER.

61. Heat waves
will be more intense.
SOURCE: © PHOTO:EVENT:

62. Forest fires will be more frequent and destructive.
EVENT: Fire in the San Fernando Valley in Los Angeles, Oct. 2008

63. Droughts
will be more severe,
leading to crop failures.
SOURCE: World Resource Institute, Millennium Ecosystem Assessment, 2005 EVENT: Failed harvest in Ouyen, Victoria, Australia

64. 250
million people are directly
affected by desertification.
One billion in 100 countries
are at risk.
SOURCE: United Nations Convention to Combat Desertification (UNCCD), Explanatory Leaflet, The problem of land degradation EVENT: Tengger Desert, China

65. Food-shortages and malnutrition will strike
already hard-hit areas.

66. EVENT: Food Crisis in Kolkata, West Bengal, India

67. 2 billionpeople are already affected by water scarcity.
SOURCE: World Resource Institute, Millennium Ecosystem Assessment, 2005 EVENT: Water crisis in Wangcheng county, central China, July 2007

68. Up to 25% of the
world’s food production
may become lost due
to environmental
breakdown by 2050
unless action is taken.”
– UNEP (United Nations Environment
Programme) ,The Environmental
Food Crisis – The Environment's Role
in Averting Future Food Crises, 2009
“

69. Mass MIGRATION is inevitable.

70. Damage from climate change forces people to leave hard-hit rural areas
to seek better conditions in already over-crowded cities.
PLACE: India
Migration

71. 200 million
Estimated number of climate refugees by 2050.
SOURCE: Synthesis Report, Climate Change, Global Risks, Challenges & Decisions, 2009

72. Mass extinction of WILDLIFE is inevitable.

73. 17,000
species are currently threatened with extinction.
SOURCE: Wildlife in a changing world, the International Union for Conservation of Nature (IUCN), 2008 EVENT: Elephans fleeing

74. 90%
of the large fish in the seas have been plundered.
SOURCE: World Resource Institute, Millennium Ecosystem Assessment, 2005

75. 25%
of species is heading
for extinction by 2050.
SOURCE: Wildlife in a changing world, the International Union for Conservation of Nature (IUCN), 2008 EVENT: Seabird caught in fishnet

76. 20%
of coral reefs have been lost and
an additional 20% are degraded.
SOURCE: World Resource Institute, Ecosystems and Human Well-being: Synthesis, 2005

77. Over the past few
hundred years, humans have
increased the species
extinction rate by as much as
1,000 times over background
rates typical over the planet’s
history.”
– World Resource Institute, Millennium
Ecosystem Assessment, 2005
“

78. The Lancet SUMS it up best

79. Climate change is the biggest global health threat
of the 21st Century. Climate change will have its
greatest impact on those who are already the poorest
in the world: it will deepen inequities and the effects of
global warming will shape the future of health among
all peoples.
May 2009
“

80. We must respond NOW.

81. We only have a few years to reverse the rise
in man-made carbon emissions

82. This is NOT a task for the poorest and
developing nations.

83. 2,6 billion
Almost half the world’s population live on $2 per day or less.
SOURCE: World Resources Institute (WRI), World Resources 2008

84. EVENT: Priests perform special prayers in order to appease the rain god due to lack of rain. Mumbai August 26, 2009.
They can
only hope
and pray for
better times.

85. This is a task for the INDUSTRIALIZED world.

86. 16%
of the world’s population account for
80% of the money spent on private consumption.
SOURCE: The World Bank, WHERE IS THE Wealth of NATIONS?, 2006 PLACE: Chicago

87. We =
the consumers,
the leaders,
the politicians,
the corporations
We =
US, Japan, China,
Germany, France,
Britain, Italy, Russia,
Spain, Brazil,
Canada, India,
Scandinavia, and
many more…
Because we’ve created the problem,
we must fix it.

88. Here’s what we should do.

89. We must get and use energy smarter.

90. The way we currently use coal, oil and gas…
… pollutes the atmosphere with huge amounts of CO2

91. We must start to capture and store CO2 emissions.
Especially from:
 Factories
 Power stations
 Transport

92. We must use more renewable energy sources.
For example:
 Hydrogen
 Solar
 Wind

93. We must use more energy-efficient cars.

94. We must build more energy-efficient buildings.

95. We must be better at sustainable forest
management.

96. We must push for more climate-friendly farming.
SOURCE: Emission Database for Global Atmospheric Research

97. We must reduce and recycle our waste.

98. Some FINAL thoughts…

99. We now have an UNIQUE chance.
To be more creative than ever before.
To totally rethink and redesign our lives:
- How we get and use energy.
- How we work and live.
- How we make things.

100. We owe it to our children.
In the end, it’s not us who will suffer
the most from climate changes.
It’s our children and grandchildren.

101. So please, dear friend…
Start to think and act green today
and help safeguard our future.
Design and script: Anders Lindgren

102. About the author
Anders Lindgren is a digital
pioneer,
PR-veteran and content marketing
specialist with two decades of
experience as a marketing and
communication director for large
professional services firms,
primarily PwC and Sopra Steria.
He is passionate about sharing
insights about all communication
around people and brands
that makes them SHINE.
no.linkedin.com/in/anderlindgren+47 921 30 430anderlindgren@gmail.com