Winning hearts at mature markets

SXSW 2024 | PANEL PICKER
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futurebrand & localiza
the speakers
panel proposal
agenda

We transform the
future of businesses
by changing how their
brands behave today.

We are global,
working together with
our network of 21
offices around the
world.
London
New York
Beijing
Bogotá
Buenos Aires
Chicago
Dubai
Lima
Geneva
Madrid
Melbourne
Mexico City
Milan
Paris
San Francisco
Sydne
y
Santiago
Shanghai
São Paulo

Our global presence
helps us to build
brands in different
segments, sizes and
markets around the
world.

Localiza&CO is a leading Brazilian mobility solutions
platform that prides itself on its customer-centric
approach and innovative spirit.
With a strong presence in Brazil and Latin
America, Localiza has become synonymous with
exceptional service, reliability, and a diverse fleet of well-
maintained vehicles.
Continuously adapting to the ever-changing mobility
landscape, the company embraces technology and data-
driven strategies to ensure seamless and personalized
customer experiences.
Localiza&Co's commitment to excellence, sustainability,
and accessibility has solidified its position as a trusted,
forward-thinking brand in the industry.
580K
vehicles in fleet
690+
agencies in
Latin America
60 BI
market cap [USD]
1,4 BI
net revenue [USD]
190
used car stores
18K
employees in
Latin America
Brazil | Mexico | Argentina | Colombia | Ecuador | Paraguay | Uruguay

Boost mobility to
help people get there
Boost life and career
of app drivers
Boost business,
make stories happens
Boost the operations
and business of auto
repair shops
B2C
rental car
car subscription
used car sales
car maintance
LOCALIZA’S BRAND ARCHITECTURE
B2B
fleet rental
mantainance plans
car traking and data analytics
agriculture vehicles and truck
APP DRIVERS
rental car
delivery services
benefits and discounts
AUTO REPAIR SHOP
automotive parts marketplace
financial services
consulting

Localiza marketing and
branding strategies have
helped he brand become one
the 4th most valuable in Brazil.

Daniel joined FutureBrand in 2007 and has since led
transformative branding projects for diverse industries.
He's responsible major branding cases in Brazil, such as
O Boticário and Grupo Boticário, Banco do Brasil,
RD Station, Amaro, and Nestlé.
As a partner and executive committee member,
he constantly innovates branding methodologies
to create contemporary and engaging brands.
Since 2019, Daniel has led different projects for Localiza,
including the creation of new brands, a new business
ecosystem architecture, resulting in the corporate brand
Localiza&Co, as well as the new strategy and identity for
Localiza.
daniel alencar
Partner & Director
linkedin.com/in/dalencar/
the speakers

Antonio is a seasoned marketeer, with 23+ years leading
world class brands in international environments. Has begun
his career as an entrepreneur, founding and lately selling his
company before being hired by the Coca-Cola Company.
Later, moved to BAT where he led the entry segment,
accountable for 30%+ revenues. Transitioned to buildings
materials, joining Lafarge where, as VP Retail and Distribution,
helped build the brand and is network in over 14 countries.
Later, was assigned the Americas Head of Marketing position
for Petronas, handling all marketing operations for the entirety
of the American continent.
Today, leads marketing for Localiza&CO, one of the world’s
biggest mobility platforms.
Head of Marketing
linkedin.com/in/antonio-santos/
antonio augusto
the speakers

winning
hearts
in mature
markets
panel proposal

As a category matures,
differentiating your
product from the
competition becomes
increasingly difficult.

. Product attributes and
benefits are already known
. Offers are largely equivalent
. Companies essentially offer
the same plans/packages
. Even the emotional benefits
end up being similar
Often, there's a
communication
challenge.

How can we stand
out from the crowd
where there are no
significant objective
differences?
Daniel will share on strategies that help
overcome the commoditization of
products and services.
Meanwhile, Antonio will bring inspiring
examples that illustrate how to move
beyond presentations and win over the
hearts and minds of customers.

take aways
Winning strategies for building standout brands in
mature markets with low product differentiation.
Inspiring examples of putting these strategies into action
to captivate the hearts and minds of customers.
The trials and triumphs of Localiza in its journey
to becoming the world's 2nd largest car rental company
and Brazil's 4th most valuable brand.

SEE
YOU IN
AUSTIN!

Winning hearts at mature markets

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