2. Mercato Pubblicità Online Brasile Oltre 750 milioni di Reais nel 2008 Crescita del 40% rispetto 2007 Previsione per 2013 Sud America = Oltre 13 Milioni USD Performance Marketing Inversione dei ruoli di decisione economica Advertising tra Advertiser e Publisher. L’Advertiser detta le regole del gioco Remunerazione solo a raggiungimento della performance: Impression – In base alle volte che lo Spot viene visualizzato Click – In base al numero di utenti che entrano nel sito oggetto della campagna di advertising online Lead – In base al numero di utenti che si registrano a form online Sales – Commissione riconosciuta per i prodotto e/o servizi venduti online in seguito a campagne eAdvertising Business Model
3. Piattaforma di Affiliation Network Benchmark di TradeDoubler Europa Intermediazione tra Advertiser e Performers Amministrazione della remunerazione performance Community Online Publisher e Advertiser (free) Servizi di Performance Marketing Formazione professionale Supporto professionale alla piattaforma di Affiliation Network Amministrazione campagne online 360° Analisi e Reporting di Performance e Campagne Servizi e Soluzioni Partner Multichannel eCommerce – eCommerce Advertising Professional web Analytics Search Marketing – eAdvertising con motori di ricerca Soluzioni e Servizi
4. Opportunità di penetrazione mercato Raggiungimento quota minima 3% nel 2011(mercato eAdvertising Brasile) eAdvertising Intermediata - Investire in SlyTrade Brasil Previsioni assunzioni - Previsioni investimenti per centri di costo Amministrazione - Commerciale - Sviluppo applicativo - Previsione Revenue Lorda - Margine medio su eADV - Previsione Start-Up - Business Plan (2009-2011)
5. MercatoAdvertising Online Il Performance Marketing rappresenta il modello di relazione del futuro tra Publisher e Advertiser
6. Affiliation NetworkOnline Platform Intermediazione tra Advertiser e Publicher per la vendita di pubblicità online e amministrare i processi di remunerazione performance
7. Intermediazione Performance Publisher Advertiser Internet Users Creazione Campagna Pubblicazione eAdvertising Pubblicazione Campagne Ricerca Publisher Ricerca Advertiser Selezione Campagne Richiesta Autorizzazione Pubblicazione Valutazione e Autorizzazione Pubblicazione Sito Internet Sito Destinazione Form Online Prodotto eCom Navigazione internet Visualizza Adv Click Adv CPV Tracciamento attivita’ su Adv Online CPC Advertising Registrazione form o Acquisto online CPL e CPS
8. Intermediazione Economica Publisher Advertiser Internet Users Acquisto Budget eAdvertising Calcolo Remunerazione Performance Ricezione Remunerazione Performance Acquisto Prodotto OnLine Incasso Vendita Consegna Prodotto Calcolo Provvigione Ricezione Provvigione
9. Online Console Advertiser Account Management Merchants can view/edit their login info as well as their personal details Merchant Payment View balance amount in merchant account Merchants can deposit funds into the account at any time to avoid money empty status. Offline payment methods are support for merchants who wish to pay by Check or wire transfer Ability to view payment history for a given period for payments made to affiliates and transaction history Affiliate Management Ability to view the status of affiliates (pending, approved, suspended and waiting) Abilitytosearchforaffiliates Merchants can view affiliate profile, suspend affiliate and approve affiliate Abilitytoapprovemanualtransactions Affiliate Program Management Abilitytoadd/delete affiliate program Merchants can edit affiliate program settings which includes IP blocking configuration, cookie settings, affiliate approval settings, email notifications, set commissions for sales/clicks/leads and its approval type (auto or manual) Geo-Targeting: Merchants can choose the customers they would like to target based on their country locations. In this way, Merchants will only pay affiliates who referred customers coming from these specified countries. Emails – Affiliate Messaging Merchants can set up email messages that will automatically send to affiliates after specific system events Thesemessages are 100% customizable Ability to send paid emails to specific group such as all affiliates or all merchants which costs a specific amount set by administrator Group Management Merchants can reward their affiliates by giving extra commission depending on their participation by creating groups for specific affiliate programs Merchants can select the members for this group from their affiliate base depending on their performance Merchants can add/remove affiliates from this group at any time Merchant Report Merchants can view daily report for individual program or all their affiliate programs for clicks/sales/leads/impressions and subsales Graphical Reports including: Bubble plot, Return Day Analysis, Affiliates at a Glance, Distribution report Detail report for merchant's approved/pending recurring commissions Merchants can view real-time statistics reports for a given period broken down by clicks, sales, leads, subsales, impressions, pending payments and reversed sales Merchants can view detail reports for all affiliates for a given period Merchants can view detail affiliate program reports for a given period broken down by types of advertising links
10. Funzionalità Publisher Account Registration Affiliate Registration with all required fields Password forget system Set minimum payableamount Can specify parent affiliate for second tier commission Automated email messages for registration and approval by administrator Account Management Affiliates can view/edit their login info as well as their personal details Ability to specify the payment preference and setting Affiliate Payment View balance amount in affiliate account Abilitytorequestforpayment Ability to view payment history for a given period for affiliate payments and transaction history Affiliate Program Directory View/search all affiliates programs listed in the affiliate directory Ability to search for affiliate programs by keywords Listing of newly listed affiliate programs Banner Rotators Allows an affiliate to join all the programs under a specific category Listallavailablecategories Automatic generation of banner rotator link codes Allows affiliates to display a variety of ads in their website on a random basis Affiliate Program Management Join/Suspend affiliate programs Get HTML codes for affiliate programs Affiiate Sub-IDs: Affiliates can manage Sub-IDs so they can track links from multiple websites. Affiliate Report Affiliate can view daily report for individual program or all affiliate programs for clicks/sales/leads and subsales Affiliate can view real-time reports for a given period broken down by clicks, sales, leads, subsales, pending payments and pending subsales Affiliate can view detail transaction report for a given period for all affiliate programs Affiliate can view transaction report for a given range of period for each Sub-IDs
22. individuazione delle pagine targete definizione delle conversioni2) Configurazione ottimale della soluzione di Web Analytics e dei relativi parametri strategici 3) Monitoraggio delle componenti di traffico ed impostazione campagne ADV 4) Analisi ed elaborazione periodica di dossier con chiare indicazioni strategiche I complessi dati elaborati da un sistema di Web Analytics possono risultare di non semplice interpretazione e richiedano una sensibilità che solo il tempo consente di maturare. Il servizio di consulenza strategica rappresenta uno strumento per massimizzare l'e-business