Overview of interactive media CDC uses for public health interventions.

1. Interactive Media Overview

4. Internet Use Pew Internet & American Life Project, November 2007

5. Mobile Technologies “62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work. Not only are young people attuned to this kind of access, African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.” http://www.pewinternet.org/Reports/2008/Mobile-Access-to-Data-and-Information.aspx http://www.cdc.gov/healthmarketing/ehm/databriefs/ The Economist: “Nomads at Last” April 12 th , 2008

7. Web 2.0 Communication Strategy

8. CDC.gov

9. 4000 downloads per day

11. Make Web Content Interactive Blogs

12. Make Web Content Portable Widgets www.cdc.gov/widgets Data and Statistics http:// www.health.state.ga.us/phchanges /

13. 44,349 views Make Web Content Portable

14. Make Web Content Portable Content Syndication

15. Make Web Content Portable Content Syndication

16. Meet People Where They Are MySpace DailyStrength

18. Use the Technologies They Use

19. Use the Technologies They Use Goal: encourage users to know their HIV status and to locate HIV testing facilities nearby . Health Campaigns using Texting: KnowIT eHealth Promotions: Web banner ads; Health-e-Cards; and MySpace badges; Video podcast and PSAs on YouTube.

22. Integrate Communication Strategies eCards Graphical Buttons Blogs Twitter Widgets Peanut Product Recalls www.cdc.gov/socialmedia

23. Integrate Communication Strategies eCards Graphical Buttons Graphical Badge for Social Networks Virtual Worlds Bloginar Mobile Phone Alerts Data Visualization Seasonal Influenza Vaccination Campaign (2007 – 2008)

26. Thank you Erin Edgerton [email_address] Fred Smith [email_address] Division of eHealth Marketing National Center for Health Marketing Coordinating Center for Health Information and Service Centers for Disease Control and Prevention