1. Marketability
How easy the film can be promoted to its particular audience.
Playability
How the distributors feel the film will actually performs in the market
place. (How long it will ‘play’ for)
Ancillary sales
Revenues from non-box office sources, e.g video rentals and sources
such as Netflix, merchandise (toys, etc.) etc.
Box office sales
The amount of money raised by ticket sales
Inward production
A film shot in the UK which is financed from abroad (usually the US)
Europeanco-production?
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2. A film partly funding by a UK company and European
country/countries.
Blockbuster
A film that that sustains widespread popularity and achieves
enormous sales
Art-house film
A film intended to be a serious artistic work, often experimental and
not designed for mass appeal.
Event movie
A film whose release itself is considered a major event, such as an
anticipated sequel or a big budget film with major stars generating
considerable attention and state-of-the-art special effects.
Distribution
Making copies and making a potential audience aware of the film
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3. Exhibition
The playing of the film in cinemas
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