10. #WeFirst13
@SimonMainwaring
The drivers of brand reputation
are expanding beyond
marketing to include supply
chain, metrics, employees,
engagement, customers.
Expanded Accountability
19. #WeFirst13
@SimonMainwaring
“ ”
86% of Millennials would consider leaving an
employer if its social-responsibility values no
longer matched their expectations.
PriceWaterhouseCoopers
20. #WeFirst13
@SimonMainwaring
“ ”
80% of the 13–25-year-olds want to work for
a company that cares about its impact. In the
same survey, more than half said they would
refuse to work an irresponsible corporation.
NET IMPACT
27. #WeFirst13
@SimonMainwaring
Story Strategies
• Story transcends technology.
• You must tell a story worth telling to be a brand
worth sharing.
• How well you tell your story determines how well
your customers tell your story.
34. #WeFirst13
@SimonMainwaring
Framing your story
• Be the celebrant, not celebrity,
of your customer community.
• Make the customer the hero
of your brand story.
• Assume what you want to prove
and dramatize the benefits.
62. 3. How does it
build business?
#WeFirst13
@SimonMainwaring
63. #WeFirst13
@SimonMainwaring
Leadership and Narrative
• People grow into the conversations you create
around them.
• Your larger brand narrative will drive the
conversations that change your employees,
customers and business.
• Find the why that’s bigger than your company
and you’ll find the way to lead the future.