56. PROSPERITY IS NOT THE WEALTH OF A FEW
BUT THE WELL BEING OF MANY.
@simonmainwaring
57. PROSPERITY IS NOT THE WEALTH OF A FEW
BUT THE WELL BEING OF MANY.
@simonmainwaring
58. PROSPERITY IS NOT THE WEALTH OF A FEW
BUT THE WELL BEING OF MANY.
@simonmainwaring
59. SOCIAL MEDIA AS A MOTOR OF CHANGE
• An interdependent global community needs an expanded
definition of self-interest.
• The future of profit is purpose.
• Consumers want a better world, not just better widgets.
• People support what they help to build.
• (ROC) Return on contribution - HR, CSR, PR, IP
• Prosperity is not the wealth of a few but the well being of
many.
@simonmainwaring
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
I want companies to be more self-interested than ever
But exercise a version of self-interest that appropriate to an intimately connected global community
Return on contribution has many sides...happier employees who know what company stands for stay longer
I want companies to be more self-interested than ever
But exercise a version of self-interest that appropriate to an intimately connected global community
Return on contribution has many sides...happier employees who know what company stands for stay longer
I want companies to be more self-interested than ever
But exercise a version of self-interest that appropriate to an intimately connected global community
Return on contribution has many sides...happier employees who know what company stands for stay longer
Businesses don’t just build a better world, they build a better business environment.
Businesses don’t just build a better world, they build a better business environment.
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brand get to crowdsource or test concepts before they go to market putting their community to work for them
Brand get to crowdsource or test concepts before they go to market putting their community to work for them
Brand get to crowdsource or test concepts before they go to market putting their community to work for them
Consumers now empowered to expose bad brand behavior or coerce good behavior
Consumers now empowered to expose bad brand behavior or coerce good behavior
Consumers now empowered to expose bad brand behavior or coerce good behavior
Consumers now empowered to expose bad brand behavior or coerce good behavior
Consumers now empowered to expose bad brand behavior or coerce good behavior
Consumers now empowered to expose bad brand behavior or coerce good behavior
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
The private sector has the potential to become a sustainable, third pillar of social change that provides the scale of resources to meet the challenges we face with equal force. As much as it is disorientating it is also an incredibly exciting time full of unprecedented potential.